B2B Marketing Traction

JANUARY 14, 2014

In Google’s recent algorithm changes, how quickly your website loads makes a difference, as does the depth of your webpage structure. Make sure your site loads quickly. Have you ever sat and waited while a site loads slowly on your computer? Have you ever sat and waited while a site loads slowly on your computer?

Marketing Websites 100

Marketing Websites Landing Pages Mobile Marketing Display 100

B2B Marketing Traction

SEPTEMBER 30, 2013

One way to do this is to use different levels of headlines (H1, H2, H3 and more) to break up text and show your site visitors how you’ve organized your blog post or page content at a glance. Headlines do help the search engines index the content on your site. Do you have compelling headlines on your site?

Marketing Websites 100

Marketing Websites Search Marketing SEO B2B Marketing 100

B2B Marketing Traction

OCTOBER 30, 2015

I’ve been working on and around WordPress sites since 2000, and I’ve seen some great successes and real nightmares with this particular technology. But, you say, “ I’m a small business, and I don’t do sales transactions on my site. Why would someone hack my my site? ” Because!

Template 100

Template Marketing Websites Design Google 100

B2B Marketing Traction

JUNE 6, 2013

The answer is Google Analytics. All websites should have Google Analytics installed. It’s free, and especially if you’ve had your website online for a while, it provides a wealth of great information that you can use to make the site better. What are the exit pages to my site? Contact New Incite today.

Analysis 100

Analysis Marketing Websites Marketing Analytics Tools Keywords 100

B2B Marketing Traction

APRIL 4, 2014

Along came Google, consolidation began to happen, and a growing industry was born. After years of “gaming the system,” SEO companies don’t have many games to play, because Google won’t let them. It also recognizes the buzz your site pages get on social media. But today the SEO industry is in decline.

SEO 100

SEO Product Cross-Selling Buzz 100

B2B Marketing Traction

JANUARY 15, 2013

” MarketingProfs points out a lack of standards and uncertainty as to how to go about whether or not to create a separate mobile site or make your existing website mobile-friendly are two reasons content marketers are not moving on this issue. Find out what options you have for creating a mobile-friendly site. Choose a strategy.

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

B2B Marketing Traction

MARCH 21, 2013

Penguin is the code name for a major Google search engine algorithm change that was first implemented in the spring of 2012, and it was designed to stop spammy practices perpetuated by the SEO bad guys.It In particular, they may have paid to have keyword rich links from less-than-credible sites link to your site.

Work Management 100

Work Management Marketing Management Marketing Websites Planning 100

B2B Marketing Traction

JUNE 17, 2014

WordPress is open source and extremely cost-effective, but if a site calls for custom features and designs it may be more cost-effective to code the site from scratch. And, know that some hosting services put thousands of sites on the same server, possibly leading to performance issues and downtime. Your content is static.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

NOVEMBER 25, 2013

The most commonly used is Google Analytics. With Google Analytics, you can measure traffic to your site, the source of the traffic, the exact traffic patterns, and more. You will also get some clues from Google Analytics when you analyze website traffic patterns and the pages where your site visitors exit.

Conversion 100

Conversion B2B Marketing Marketing Analytics Tools Lead Scoring 100

B2B Marketing Traction

OCTOBER 12, 2012

Google’s Zero Moment of Truth. Google coined a term and acronym – the Zero Moment of Truth or ZMOT. There are some optimization elements that should be built into every site, but the critical factor now is content. Just research Google’s latest algorithm change, code named Penguin , to validate this.

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

DECEMBER 1, 2011

Up to a month for Google to crawl your new site or new blog. Engage with others and encourage comments and likes of your site. Keep analyzing traffic and keywords with Google Analytics. When will you see results from social media and SEO? When is your tweet, blog post, and video content enough? It takes time.

Social Media 100

Social Media SEO Media Marketing Analytics Tools 100

B2B Marketing Traction

FEBRUARY 14, 2011

Maybe you didn’t know that you should ask the question, “What kind of tactics are you using to optimize my web site for search engines?” He hired a company to optimize his site. His site was summarily de-listed by Google. He had to create a new site with a new URL and start all over again.

PageRank 100

PageRank Guidelines SEM Vendors 100

B2B Marketing Traction

JUNE 12, 2012

” In 2012 Thinkinsights with Google identified the Zero Moment of Truth (ZMOT) , in which they identified a new step in the buying process. ThinkInsights with Google. I know, I know, I’ve cited surveys and research by a search marketing agency and Google, the seller of pay-per-click ads!

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

B2B Marketing Traction

NOVEMBER 27, 2012

If you do it right, visitors to your site can answer the question in their minds when they land on your web page – “Is this what I’m looking for?” Tools like Google Analytics Content Experiments facilitate this. ” The format is in the shape of an “F.”

Marketing Websites 100

Marketing Websites Marketing Analytics Tools B2B Marketing Content 100

B2B Marketing Traction

APRIL 12, 2013

In a recent survey of 600 small and medium-sized B2B websites by Optify , 10% fewer companies used paid search such as Google Adwords (Google controls 67% of paid search, see Why Paid Search for B2B Companies is Dead (or Dying) ). Of those who used paid search campaigns, they did get additional visits and some conversion to leads.

Tactics 100

Tactics Paid Search Agency SEO PPC 100

B2B Marketing Traction

APRIL 17, 2013

It concluded that Google is tops for traffic to websites from organic searches, social media provides a small fraction of traffic to these websites, email is a top lead generator and conversion activity, and that paid search is declining among B2B marketers.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

AUGUST 31, 2011

Search engines like Google rate sites based on the conversations that occur about you on social media.Your social media profiles become the spokes that feed your online marketing hub – your website. A blog on your site that you update frequently ensures that the content is fresh, dynamic and current. Traffic soars.

Social Media 100

Social Media Online Marketing Social Marketing Media 100

B2B Marketing Traction

NOVEMBER 6, 2012

.” With recent changes in the way search engines index sites and rate them for keyword searches, you need to have more content – even better, you need “strategic content.” Content on the website is linked to on social media sites, where people connect with you and follow you.

Planning 100

Planning Marketing Plans SEO Marketing Strategy 100

B2B Marketing Traction

JULY 18, 2012

People want answers to their questions, and they are asking their questions on Internet search engines such as Google, Bing and Yahoo. Spammy search engine optimization tactics on your site are sneaky, confusing, and a turnoff to prospects. Don’t use SEO tricks in a effort to attract qualified prospects to your site.

B2B Marketing 100

B2B Marketing B2B Content Internet Marketing 100

B2B Marketing Traction

JUNE 4, 2012

Are you getting too many emails or text messages from others’ sharing on social media sites? I tried the links to LinkedIn, Facebook and Twitter, and they all went directly to my notifications settings or preferences pages on the sites. Here is how you can control them.

Social Networks 100

Social Networks Social Media Twitter Curation 100

B2B Marketing Traction

JANUARY 20, 2012

Google loves that. If your site isn’t taking advantage of the latest website programming code and features, the search engines will have a more difficult time finding it. If your site isn’t taking advantage of the latest website programming code and features, the search engines will have a more difficult time finding it.

B2B Marketing 100

B2B Marketing B2B Planning Transparency 100

B2B Marketing Traction

JUNE 13, 2011

So, in my case, if either of the consultants had failed to respond and take down my content that they copied, I could have contacted Google and the consultants’ site hosts to demand that their page with my content be de-listed (Google) and removed from their server (site host).

DMCA 100

DMCA Copyright B2B Marketing Trade Show 100

B2B Marketing Traction

FEBRUARY 15, 2013

Show up in new and innovative ways (Twitter chats, Google+ circles are two examples – join #b2bchat on Twitter Thursdays at 5 PM PDT). A key to successful inbound marketing is having great content and messaging. Chances are that if your competitor has to follow your contacts, they won’t have much original material either.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

MARCH 27, 2012

Blogs are designed to allow readers to comment and to share posts on social media platforms such as Twitter, Facebook, and Google+. Frequent blogging – posting of short opinions with lively graphics – keep your site fresh and performing well in search results. Increase inbound links to your site.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

SEPTEMBER 16, 2011

So, someone has to fill the gap, and that person may not even understand the site owner’s business. Another example of bad writing is in press releases distributed online to get picked up by Google and drive more traffic to websites. In my experience, these press releases can be highly effective and can make your phone ring.

SEO 100

SEO Press Business Best Practices 100

B2B Marketing Traction

MAY 22, 2009

Marketing articles written by New Incite are organized under several categories, including Marketing Analysis and Planning, Branding/Collateral Materials, Web Sites/the Internet/Online Marketing, Marketing Organizational Development, and Results Tracking. Google Plus This Page. B2B Marketing Articles. B2B Marketing Glossary.

Trade Show 100

Trade Show SEO Consulting Case Study 100

B2B Marketing Traction

MAY 19, 2015

They increased internal links between blog posts to increase engagement of the readers, connecting synergistic posts together so that visitors to the site could do a deeper dive into their information. SuperOffice did a thorough analysis of keywords and phrases that competitors optimized for and that had a high search volume.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

JANUARY 27, 2012

At New Incite, we create cost-effective websites that include organic, white-hat search engine optimization (the kind that doesn’t get you de-listed by Google!) If you own any of the ten reasons people don’t find you on the Internet, it might be time to update your website.

Sales Qualified Leads 100

Sales Qualified Leads Tagging High Quality Lead Keywords 100

B2B Marketing Traction

JULY 10, 2009

Google Plus This Page. Or, if you want to be a true ninja, you can add your own content to this sidebar by using the appropriate hooks. 1-818-347-4248. Sign up for our Email Newsletter. Follow New Incite. Subscribe to Our Blog. Home | Services | Blog | About | Resources | Contact.

Paid Search Agency 100

Paid Search Agency Companies Contacts Newsletter 100

B2B Marketing Traction

MARCH 26, 2015

” Because the objective of the program was to grow through exports, the question as to whether or not the businesses should have separate sites for each country they export to – possibly with the content translated to the local country’s language – also came up. It is a big, “no-no” for Google.

Domain 100

Domain Keywords CAN-SPAM Blogger 100

B2B Marketing Traction

DECEMBER 3, 2012

I wonder if this new distinction is because marketers are responding to the 2012 Google Panda and Penguin algorithm changes? In these updates, Google changed its algorithm to rank sites that submit keyword-rich articles to tons of generic article directories lower than those who post quality articles on fewer, relevant sites.

Tactics 100

Tactics B2B Marketing Planning Content Marketing 100

B2B Marketing Traction

APRIL 9, 2013

Side note - I tried to find the originator through a Google search so I could provide proper attribution, so readers, please advise if I am off base here.] The concept is that your website is a hub of online marketing, and social media drives traffic and activity to the site.

Social Media 100

Social Media Social Marketing B2B Marketing Practices 100

B2B Marketing Traction

AUGUST 26, 2013

The press release exists to release one story to the media and (now) to the online world through online press release distribution sites. Google loves press releases.) A well-written press release has ONE angle and a focus.

Press 100

Press Distribution Opinions Tactics 100

B2B Marketing Traction

MAY 29, 2015

When I’m wondering if my Friday Morning Marketing Soapbox topic is out there, I often Google the topic. The use of the title “expert” is particularly true in the social media space (when I Googled “social media expert” I got over 47 million results). Am I being too harsh? I don’t think I am.

B2B Marketing 100

B2B Marketing Ethics B2B Ideal Customer Profiles 100

B2B Marketing Traction

NOVEMBER 23, 2011

Social media sites like Facebook, LinkedIn, Twitter, YouTube and Google Plus have indeed grown and allowed the average citizen platforms from which to voice their preferences. In 2007 Ben McConnell and Jackie Huba wrote the book, Citizen Marketing.

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100