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| Page 1 of 30 | Previous | Next | DIGITAL B2B MARKETING JANUARY 8, 2013  Two Killer Google+ Mistakes Last week WSJ ran an article entitled “ There’s No Avoiding Google+ ” on the front page. In short, it highlighted the drive by Google to make Google+ pervasive across other Google services. Here is why: There is no Google+ identity. mean Eric Wittlake, as a person, does not exist on Google+. Google has users running in Circles. | INDUSTRIAL MARKETING TODAY JANUARY 18, 2012 Website Evaluation Comes Before Site Redesign The two main reasons are 1) Not showing up in Google search results ( SEO – Organic Search Engine Optimization ) and/or 2) Not getting enough qualified leads from the website (Traffic and Conversion). You know your industrial site needs a major makeover but diving right into a site redesign without first doing a website evaluation or a site audit can be a costly mistake. Don’t expect to show up on the first page of Google just because your website has just undergone a redesign. Site’s crawlability and indexing of internal pages via internal linking. | | | | | |
| WEBBIQUITY OCTOBER 25, 2010 100+ Blog Directories and RSS Sites for Promoting Your Blog social networking profiles, social bookmarking sites, other bloggers). But two great sources are blog directories and RSS syndication sites. So, having recently completed a submission campaign for a client, here is an updated list of blog directories and RSS syndication sites that remain active and free. The list excludes sites that were, ahem, inappropriate for most blogs, had non-operational submission forms, appeared inactive, required a fee, or had a Google Pagerank of zero. 100+ Blog Directories and RSS Submission Sites. Google. link]. | | BIZNOLOGY JUNE 6, 2012  Optimizing your site information architecture (IA) for Panda Last time I wrote about cleaning house and freeing up Google’s index for your best content. In these cases, our only option is to help Google crawl and index our content so that the most important content takes its rightful place in Google’s index, and hopefully Google’s search engine results pages (SERPs). Photo credit: Wikipedia. Conclusion. | GROW - PRACTICAL MARKETING SOLUTIONS SEPTEMBER 4, 2012  Why Google Turned to Print Advertising Lauren Indvik recently wrote a post on Mashable with the provocative headline “ Google Buys Newspaper Ad to Show Why Newspaper Ads Don’t Work. ” Was this Google’s “in your face” way of making a point to the print industry? Why would Google run this ad in print instead of trying and reach their core market online? Google is for anybody. | | | | | | | |
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BIZNOLOGY | WEDNESDAY, MARCH 28, 2012  Google takes another swipe at site search facilities
am used to seeing Google try to siphon off traffic that once went to site search engines. It makes sense, from Google’s point of view, to grab as much search traffic as they can–the better to show their ads and put a few more pennies towards the bottom line. So Google’s toolbar makes it easy to search just within a site, and the true geeks among us can use the site” operator right from the search box. Why should site owners care? Every time Google does a search it shows ads. Is there anything Web site owners can do? MORE >> -
PUZZLE MARKETER | FRIDAY, MARCH 30, 2012 Google “Slaps” Overly Optimized SEO Sites
In a great article by Barry Densa on his blog MarketingWitandWisdom.com , Barry identifies the concept of Google penalizing, a.k.a. You can increase site rankings in the search engine if you do this. You can’t trick your way to top anymore and buying links or paying someone to make a bunch of irrelevant posts on other websites is the fastest way to get “slapped” by Google. The Google “Slap” Matt Cutts , head of the Google Webspam team said this at SXSW in Austin. “slapping”, your website for being overly optimized. MORE >> -
KOMARKETING ASSOCIATES | MONDAY, APRIL 2, 2012  9 Key Points About Google+ Pages for Business for the B2B Marketer
Earlier this year, we began putting together a strategic recommendation for our clients on Google+ Pages for Business. This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. While they were new and trendy, Google+ Pages had several flaws. However even though Google claims 90 million Google Plus users and a 60% engagement rate, these numbers feel suspect. MORE >> -
DIGITAL B2B MARKETING | THURSDAY, JANUARY 19, 2012  Google+ for SEO? Don’t Focus on Your Brand Page!
Google, Plus Your World was rolled out just over a week ago, and the online world has adopted the rallying call to get onto Google+ for the SEO benefits. Publications from mainstream (Mashable wrote “ get your Google+ brand page into as many influential people’s circles as possible “) to niche (HelloBloggerz.com wrote “ brands need to invest more time into promoting their Google Plus brand pages “) are misleading marketers. The problem is, Google+ Brand Pages are not the ticket to SEO success. Each has its challenges. Process. MORE >> -
BIZNOLOGY | MONDAY, JANUARY 21, 2013  Google Authorship is Changing the Game for SEO and Digital Marketing
Google Authorship is making big waves in the SEO and digital marketing worlds. Eventually, possibly within the year, Authorship will contribute to Google’s Author Rank. In the summer of 2011, Google announced the Google Authorship program and it has shaken the SEO and digital marketing worlds for a number of reasons. At first, it looked like a great way for bloggers and sites to promote their content and hopefully get noticed in the otherwise bland search engine results pages. Google’s patent for Author Rank can be found here. An SEO Boost. MORE >>
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