Kapost

APRIL 26, 2016

So, why should you care about getting a Knowledge Graph listing, let alone optimizing the one Google has already generated about your brand, service, agency, etc.? In short, Knowledge Graph Optimization (KGO, which is a subset of SEO) allows you to control more of the first-page real estate within Google search results for branded searches.

Optimization 48

Optimization Wikipedia Tips Brand Identity 48

LeadsRX

JULY 19, 2021

Only 54% of marketing decisions are being influenced by marketing analytics , with respondents citing poor data quality, unactionable (sic) results and nebulous recommendations as top reasons for why they don’t rely on analytics to make decisions. Poor Data Quality.

Enterprise Management 104

Enterprise Management Multi-Touch Attribution Work Management Marketing Management 104

Hubspot

JULY 20, 2012

According to the letter sent by the lawyer, the link from Christine's website resulted in "material financial loses [sic] to the company.". In other words, just because someone doesn't provide great anchor text doesn't mean your website will get dinged by Google for it. That's the whole precedent of the Panda updates from 2011!

Marketing Websites 28

Marketing Websites SIC SERP Domain 28

Industrial Marketing Today

JUNE 3, 2010

Situation turns dire until someone within the company gets an epiphany, “Our site is not optimized” > Quick, call in that SEO expert who guarantees first page ranking in Google > Before you know it, you are locked in a 6-month search engine optimization contract. This will also lower the client’s fear of “you just don’t get it.”

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Biznology

AUGUST 31, 2018

1] As an Example [sic.], Google is the largest open repository of user intent data on the planet. An easy way to check the prevalent question related to a query is to search in Google. the goal of a user, can be fact-checking, comparison shopping or filling downtime. This captures the basic meaning.

Intent 136

Intent Lead Ranking Buyer's Journey Comparison 136

Biznology

AUGUST 19, 2014

When it comes to dominating search, especially when it comes to blogging and publishing, you need to always write your headlines and copy first for Google , then for people. Always Write for Google, Never for Humans. It’s true, no matter what anyone says — even at Google HQ! Google Can’t Resist Hot Donuts.

Optimization 80

Optimization SIC Marketing Analytics Tools Keywords 80

Single Grain

NOVEMBER 22, 2019

During this test, only the person who share [sic] a post will see the total number of likes it gets.'”. Google Analytics. This feature still allows feedback and engagement metrics on which to guide your Instagram marketing strategy, but it certainly lacks the pulling power that some marketers have relied on thus far. Agorapulse.

Social Media 141

Social Media Paid Content Social Marketing Paid Search Agency 141

markempa

OCTOBER 21, 2012

Create profiles for each and populate them with: Their SIC (Standard Industrial Classification) and/or NAICS (North American Industrial Classification) codes. One MECLABS Research Partner related how it tripled its Google AdWords spend and doubled its digital marketing investment, but hadn’t reviewed its ICP in two years.

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Profiling Lead Scoring 120

WebMarketCentral

JUNE 7, 2005

Selecting an agency is a common enough practice that I had assumed there would be a wealth of advice on the Web pertaining to this, but when I googled phrases such as "choosing an advertising agency," "selection process for an ad agency," and "how to write an advertising agency RFP" I was surprised at how little (of value) I could find.

Advertising Agencies 20

Advertising Agencies Paid Search Agency Ad Agencies RFI 20

Online Marketing Institute

JULY 31, 2009

When you are ready to start researching something before making a purchase, you read a blog, you search Google, you ask friends for recommendations, you post questions in forums, etc. VisitorTrack is the only product in the market which blends full profiles of the Companies Visiting (name, address, phone, SIC description.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

MARCH 25, 2015

Lisa Buben shares “16 things that have worked well and what hasn’t worked so well” across here first 400 blog posts, including her tips for Twitter (her #2 traffic source after Google search), Triberr (“a great way to reach other bloggers and share their stuff and for them to share yours too.

Blogger 100

Blogger SIC Opt-out Social Media 100

B2B Digital Marketer

OCTOBER 5, 2020

Or man, we tried pay-per-click and, uh, we ran some ads in Google and, uh, we got, we got a lot of traffic and spend a lot of money, but we didn’t get any value. Are we showing up in Google for the right words so that when a buyer is looking for information on that topic, they find our blog, they come to our website.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Content Standard

JUNE 25, 2018

In an article highlighting the advantages of LGBTQIA-inclusive companies, the Harvard Business Review pointed out that these companies are able to “harness the insight of LGBT employees [sic] to drive market innovation.” Broader Implications. What does all of this mean for the future?

Paid Search Agency 43

Paid Search Agency Communities Ads SIC 43