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What Marketers Need to Know About the Latest Google Algorithm Update (March 2024)

Top Rank Marketing

First, a quick overview on the state of the Google algorithm, and why it is valuable to stay in the loop. As of last year, Google was still processing 8.5 Each one has caused a shakeup in rankings — brands that enjoyed unassailable top spots lost positions, and new, more relevant content rose up the search engine results page (SERP).

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What Is Domain Authority and Why Is It Important?

Marketing Insider Group

If you’re familiar with SEO, you know that domain authority is key to ranking well on SERPs. Domain authority indicates the likelihood of a website ranking on SERPs , and is calculated by the quality of a website’s backlinks. Although, it’s important to know that Google doesn’t consider domain authority a factor of ranking websites.

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What Are the Essential Rules for SEO Copywriting?

Webbiquity

SEO writing is a powerful tactic for gaining a wider audience and ranking among Google’s top search results. They have in-depth knowledge of Google’s ranking criteria and SEO best practices. Assessment of what keywords to pick will ultimately decide the ranking on Google. That tells Google you’ve done your homework.

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Google Algorithm Update Recalibrates Local Search

Brightedge

At the beginning of December, Google rolled out an algorithm update that is proving to be the most significant update to local search in several years. In its typical understated fashion, Google described the update as “a rebalancing of various factors we consider in generating local search results.”.

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Getting Smarter with SERPs - Whiteboard Friday

Moz

Modern SERPs require modern understanding. National SERPs are a myth — these days, everything is local. And when we're basing important decisions on SERPs and ranking, using the highest quality data is key. Russ Jones explores the problem with SERPs, data quality, and existing solutions in this edition of Whiteboard Friday.

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Does Google Hate SEO?

seo.co

What Does Google Want? Early SEO Tactics and Google’s Pushback. + Why Google (Kind of) Hates SEO. It’s remarkably easy to think of Google as a person. Especially now that we often communicate with Google directly using our voice. “OK OK Google, do you hate me?”. What Does Google Want? Conclusion.

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What Is the Google Sandbox Effect? Is it Real?

seo.co

Google Sandbox — Table of Contents. + The History of Google Sandbox. + The Theory of the Google Sandbox Penalty (aka Sandboxing; the Sandbox Effect). + Avoiding the Google Sandbox. + The History of Google Sandbox. Google Sandbox is an idea that dates back to 2004. Is the Sandbox Penalty Real? +

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