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The Ultimate Guide to SEM (Search Engine Marketing)

Hubspot

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play.

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SEO Hacking: The Top 31 White Hat SEO Hacks for 2021

seo.co

On the other hand, white hat SEO tactics will generate results over a long period of time and produce high-quality content and strong links in the process. Outsourced content marketing gives you the ability to generate however much content you want, provided you have the budget to pay for the services.

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50 Inbound Marketing Resources Every B2B Marketer Should Subscribe To

SmartBug Media

Google Ads. The Google Ads and Commerce blog shares insightful news, information and tips to help you make the most of Google Ads and other commerce-related products. Audio ads on YouTube expand reach and grow brand awareness. Must-read articles: 4 Best YouTube Retargeting Strategies that Work in 2021.

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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. User-generated Marketing. Affiliate Marketing. Buzz Marketing.

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Setting Up Your B2B Pay Per Click Services the Easy Way

Directive Agency

Keywords are the backbone of your B2B PPC campaign just as they are the backbone of any SEM project. These are the words and phrases that users would type into the search bar if they were looking for your product or service. You can use this to tailor the syntax of your keyword phrasing to better account for user search intentions.

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Generative AI-Powered Search Engines: What Brand Marketers Need to Know

Content Standard

Over the past 25 years, we’ve gone from unleashing their vast potential to a time when we take for granted that all things are now “Google-able” and “Bing-able,” giving Alphabet and Microsoft direct, disproportionate power and influence over online behavior, content consumption, and culture.

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Best Practices for Google Ads B2B Targeting

Navigate the Channel

If you’re searching for a way to drive traffic to your website and improve lead generation, paid advertising is an effective way to increase both traffic and leads. Here’s what to understand about incorporating Google Ads B2B targeting in your content marketing mix. You could search with generic words on Google, Yahoo!