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The Ultimate Guide to SEM (Search Engine Marketing)

Hubspot

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play.

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7 Google Ads Influencers to Follow

Brandpoint

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. To help you keep up with the latest Google Ads best practices , news and insights, follow these 7 Google Ads influencers who are leading the way in paid search marketing. LarryKim | LinkedIn.

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12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

Webbiquity

Facebook is of course on top, followed by YouTube, Instagram (owned by Facebook), and Twitter. Twitter for breaking news, LinkedIn for professional networking) but below the surface, who’s really using each platform, for what purposes? Google and Facebook captured 85% of the growth in internet advertising last year.

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Sweating the Small Stuff Matters a Great Deal When It Comes to SEO

Navigate the Channel

Most people who are somewhat familiar with search engines and the web understand that implementing keywords and key phrases in online content enhances search engine optimization (SEO). However, there is much more to SEO than simply jamming important words and phrases into a homepage, social media or blog content.

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10 Keys to Building Success-Filled Long-Term Consulting Relationships

Webbiquity

This burst onto the scene like nothing before it, reaching one million users in just five days (for comparison, it took Facebook 10 months, and Twitter two years, to reach that milestone). Consumer ecommerce SEO is different from local SEO, which is different from national / international B2B SEO.

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75 PPC Influencers Who Are Changing The Game

Atomic Reach

Find her on Twitter and LinkedIn. Andrew Goodman is a founder at Page Zero with a goal to bring some structure to the chaotic SEM segment. He believes in small teams and the need for SEO experts and consultant to really listen to the clients and hear them. Find him on Twitter and LinkedIn.

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Twitter and Google Partnership Turns Social Media into SEO

Content Standard

Last week, Twitter announced a formalized partnership with Google that promises to fill users’ search results with relevant tweets and trending hashtags. But this seemingly simple change has also opened new opportunities for both social media marketers and SEO specialists alike who want to make their brands more visible.