KoMarketing Associates

FEBRUARY 24, 2015

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. Trade Show Appointments. The only recommendation no longer relevant was Google Base, because it is retired and no longer an option.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

Navigate the Channel

JUNE 2, 2023

Even in the United States, the numbers show a remarkable volume of mobile searches , based on Statista’s market reports. Local Search Engine Optimization (SEO) Local SEO makes your web pages rank well when residential or commercial customers in your defined geographic area search for a construction company on Google.

Paid Content 65

Paid Content Traffic Paid Search Agency Marketing Websites 65

sagefrog

NOVEMBER 14, 2023

To harness the full potential of these channels, consider the following tactics: Search Engine Marketing (SEM) Harness the power of search engines to target and capture high-intent leads. Google display ads offer great conversion rates in B2B, where 5 to 10% is considered high-performing.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Golden Spiral

MAY 2, 2019

Google your own company, without the domain. Now pretend you are a customer looking for a solution to a problem that you solve; search in your geographic area and for the problem topic. Is your company in the search results? Maybe you’ve already dabbled with SEO or paid search. Add your business name.

Paid Search Agency 86

Paid Search Agency Paid Content Google B2B Marketing 86

Tiecas

MARCH 21, 2024

So, what can this post offer that you couldn’t find with a simple Google search? The Niche Keyword Challenge: Traditional keyword tools might suggest broad terms like “conveyor belt” for a conveyor belt manufacturer, missing out on valuable, targeted searches. Post-Show Nurture all leads, not just those deemed “sales-ready.”

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Martech

MARCH 20, 2024

Start with soul searching What is your why? Your branding agency can run an initial search in the U.S. However, you’ll need additional trademark guidance from attorneys who can determine how likely your top name choices will clear searches in other countries where you want to protect your marks. Descriptive names (e.g.,

Enterprise Management 105

Enterprise Management Work Management Marketing Management Brand Identity 105

BOP Design

NOVEMBER 14, 2023

Our insights into these seven trends draw from our agency’s experiences, including client demands, industry research, and adjustments to policies set forth by tech behemoths like Google. The longer a visitor engages with your site, the better it will enhance SEO value , as Google and other search engines now measure user engagement.

Design 94

Design Trends Marketing Websites B2B 94

Brandpoint

MAY 28, 2020

While trade shows, face-to-face networking and in-person meetings may be on hold indefinitely, well-planned and relevant content offers an alternate method for nurturing new leads and enabling meaningful conversations. Providing value to the other person is probably the closest way you can replicate that trade show experience.

Top of Funnel 117

Top of Funnel Paid Search Agency Conversion Trade Show 117

ATAK Interactive

MARCH 12, 2020

And when researching, buyers make an average of 12 searches prior to engaging on a specific brand’s website. Invest in trade shows for lead generation. 3. Trade Show Marketing. In an increasingly digital-focused landscape, trade show marketing is still a valuable B2B marketing strategy in 2020.

Top of Funnel 107

Top of Funnel Trends Account Based Marketing B2B Marketing 107

SmartBug Media

AUGUST 17, 2022

Are you going to use the “trade show floor” (formerly Club INBOUND) to source new technology and services to improve your marketing ROI? For example, “How can I get our company to rank on page one of Google search for [your desired search term here]?”. Find the Experts.

ROI 105

ROI Paid Search Agency Advertising Agencies Trade Show 105

Navigate the Channel

AUGUST 11, 2022

Consider these statistics about events from exponents.com: 92% of trade show attendees are on the lookout for new products. 77% of business decision-makers found at least one new supplier at the last trade show they attended. This allows Google to include your event in its Google event rich search results.

Trade Show 65

Trade Show Paid Social Agency Paid Search Agency Sales Cycle 65

The Point

JANUARY 20, 2011

Our agency recently developed a report summarizing the results of a B2B marketing survey commissioned by Google and conducted by research company Ipsos OTX. Least surprising result (it is Google, after all): Search Marketing (SEM and SEO) was ranked the most effective channel for generating new leads.

Planning 100

Planning Allocation B2B Marketing Google 100

Marketri

APRIL 4, 2024

And since the average salary for a coordinator is less than that of a manager, there’s more budget to secure specialists on an outsourced or fractional basis, attend trade shows, invest in paid media, and more.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

KoMarketing Associates

JUNE 16, 2015

Trade Shows Messaging. It’s a common practice to bid for specific keywords around major industry trade shows that advertisers are attending, however, this tends to create lackluster results. Google rotates them in different orders and your message could end up backwards or garbled. Brand Communication Statements.

Advertisements 120

Advertisements Advertising Ads CTR 120

KoMarketing Associates

APRIL 27, 2017

Search engine advertising – or PPC – is not typically associated with account-based marketing. Google can apply its vast demographic and user knowledge to directly advertise to a specific set of email addresses across the search engine results page, Gmail, and YouTube. AdWords Customer Match.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

ATAK Interactive

MARCH 12, 2020

And when researching, buyers make an average of 12 searches prior to engaging on a specific brand’s website. Invest in trade shows for lead generation. 3. Trade Show Marketing. In an increasingly digital-focused landscape, trade show marketing is still a valuable B2B marketing strategy in 2020.

Top of Funnel 78

Top of Funnel Trends Account Based Marketing B2B Marketing 78

Top Rank Marketing

AUGUST 4, 2023

billion by 2027, with smaller growth forecast for the coming years, as the trade show sector represented the fastest B2B market segment, according to newly-published report data. B2B media market is expected to see 4.7 percent growth during 2023, totaling some $85.04

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Brandpoint

MAY 28, 2020

If you’re in charge of marketing for a manufacturer , you’ve likely had to shift your entire strategy to work around store closings, trade show interruptions and other effects caused by the COVID crisis. For example, you might create a Google Post confirming your updated information to those searching for you on Google.

Contingency Planning 98

Contingency Planning Webinar Metrics Tips Cost per Lead 98

Brandpoint

MARCH 13, 2023

Search engine optimization (SEO) of your site and its content is your tactical plan to boost quality traffic and direct leads into the sales funnel. Together, they boost your site’s search engine ranking performance (SERP), funneling more potential customers to your brand. What’s the value of SEO for manufacturing companies?

SEO 62

SEO Paid Search Agency Long Tail Marketing Companies 62

SmartBug Media

JULY 31, 2023

Are you going to use the “trade show floor” (formerly Club INBOUND) to source new technology and services to improve your marketing ROI? For example, “How can I get our company to rank on page one of Google search for [your desired search term here]?”

ROI 52

ROI Marketing AI Paid Search Agency Advertising Agencies 52

Navigate the Channel

MAY 26, 2021

This means sitting down and trying to determine what exactly it is you want someone from your target audience to do when they click on your Google ad and end up on your website. For example, if you’re going to a trade show, consider creating a page just for people who stopped by your booth.

Landing Pages 65

Landing Pages Word of Mouth Marketing & Strategy Best Practices 65

seo.co

OCTOBER 4, 2021

For example, let’s say your business is attending a major trade show in your area. Plus, you’ll stand to gain some peripheral traffic from people searching for the official name of the event. Your social updates are also going to play a heavy role in how your business is seen by search engines. Social Media Updates.

SEO 105

SEO Lead Scoring Lead Ranking Press 105

Anyword

OCTOBER 4, 2021

You can exchange backlinks and generate traffic for SEO and rank better in google search. That should include networking events, business expos, trade shows; you name it. Google AdWords. Google AdWords is one of the most successful tactics to get new clients in your location. Ask for referrals. LinkedIn Ads.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Adwords 98

BenchmarkONE

JANUARY 24, 2019

A Google display ad, paid search, or Facebook ad may only cost a few hundred dollars – but can reach a highly qualified, ready-to-buy audience with minimal hassle. If you’re hoping to land local B2B clients, get registered on “Google My Business” and start optimizing your website for local search terms.

Small Business Marketing 77

Small Business Marketing Paid Content Trade Show Business 77

KoMarketing Associates

JANUARY 2, 2014

As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). In late 2008, Google announced the release of their crawl error report in Webmaster Tools.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). In late 2008, Google announced the release of their crawl error report in Webmaster Tools.

Link Building 120

Link Building Tactics Ad Building B2B 120

Anyword

DECEMBER 5, 2022

Many of these sites have categories that you can search through as well as a space where you can post your resume and portfolio. Search Google for specific phrases like copywriter needed or freelance writer wanted. Search Google for specific phrases like copywriter needed or freelance writer wanted.

Copywriting 98

Copywriting Ideal Customer Profiles Conference Trade Show 98

ATAK Interactive

MARCH 12, 2020

And when researching, buyers make an average of 12 searches prior to engaging on a specific brand’s website. Invest in trade shows for lead generation. 3. Trade Show Marketing. In an increasingly digital-focused landscape, trade show marketing is still a valuable B2B marketing strategy in 2020.

Top of Funnel 60

Top of Funnel Trends Account Based Marketing B2B Marketing 60

KoMarketing Associates

OCTOBER 25, 2013

Link building campaigns are the #1 cause for search marketer balding in the U.S . Nowadays it might take months for B2B search marketers to acquire high quality inbound links, the results of which won’t be realized until months on top of that. Optimize Trade Show & Event Listings.

Link Building 120

Link Building Ad Building B2B Trade Show 120

Hinge Marketing

DECEMBER 16, 2020

Now, add on top of that no face-to-face networking or conferences and trade shows in the near future, and it becomes an infuriating task as well. Like I mentioned before, face-to-face networking, conferences, and trade shows are sidelined right now, so techniques such as licensing existing research have to step up and fill the gaps.

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

The Marketing Blender

OCTOBER 1, 2022

You’ll want to look at budgeting for direct lead generation strategies (think of platforms like Google Ads or LinkedIn Lead Gen ads). For example, if you’re trying to reach millennial women for a consumer-based product, you’ll need to focus on digital channels like social media and Google Ads.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Budget Programs Template 98

QuanticMind

MARCH 27, 2017

The biggest search engine marketing conference of Q1 is behind us. Let’s review the three biggest PPC trends and insights from SMX West 2017 on attribution, targeting and local search. Join our webinar for even more actionable local search tactics. What were the biggest paid search insights and takeaways of the show?

Search Engine Marketing 40

Search Engine Marketing PPC Search Marketing Paid Search Agency 40

Biznology

MAY 19, 2020

For B2B marketers who depend at least partially on leads from conferences and trade shows, these are bleak times. If you’ve been staring down the number of leads you drove from last year’s shows, asking yourself when trade shows come back, I am afraid that I have very bad news for you.

Trade Show 104

Trade Show Personalization B2B Amazon 104

Golden Spiral

DECEMBER 21, 2018

Spending time in Google Analytics or your CRM’s reporting structure is not wasted time. Selecting and using keywords throughout your content and webpages so that you can be found in search. You can convert new leads and improve your search results just by practicing and improving on the fundamentals. Trust the Data.

Paid Content 97

Paid Content Inbound Marketing Paid Search Agency Work Management 97

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Trade show and event websites. Search (Organic) Traffic. All of them!

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Trade show and event websites. Search (Organic) Traffic. All of them!

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Martech

JULY 28, 2021

When the pandemic started, we were only weeks away from one of the most important trade shows in our space, the NAB Show,” Rowley said. When the pandemic hit, that show was impacted. One of the things we can all agree on is those days of meeting a customer or prospect at a trade show or face to face, there’s been a shift.

Marketing & Strategy 110

Marketing & Strategy B2B B2B Thought Leadership Trade Show 110