What is Social Media Marketing?
DECEMBER 2, 2014
Some of the most influential people online live on YouTube, Twitter, Instagram, Vine, and—believe it or not—message boards, forums, email lists, and even community Listservs. ” Because none of this actually works without Google’s love and referral, I have included SEM, a subset of which is Search Engine Optimization (SEO). Like this post?
Google+ on its Third Birthday
JULY 1, 2014
I have been covering Google Plus since its inception three years ago. It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus. Is G+ Google’s Ellis Island ? No more.
If you post it will they come?
JULY 19, 2016
Pop over to both Google Add URL and Bing Add URL just in case Biznology doesn’t have their act together. across my 541 members, mostly across Twitter and LinkedIn but sometimes across Facebook and Google+ as well (though I must admit I sometimes don’t include those last two because I don’t know how often my subscribers share those, though I may well try this week).
How to be a Google+ success
JULY 8, 2014
It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. There are cooler, smarter, funnier people on Google+ than we have in our own lives now. Google Plus is a Forum and Not a Social Network. That’s apparently how Google+ is set up.
You can only win search by winning social
MAY 5, 2015
Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. Google is Fighting a Robot Army and a Zombie Horde. Google’s an angry God, a vengeful God. Show up on their webinar, their podcast, their YouTube. Nothing’s helping.
Search isn’t about search anymore, it’s about social
MAY 19, 2015
Search will never be the same as it was as recently as a few years ago. Google is severely penalizing sites that are buying links or are invested in private blog networks. Social Media Strategy for Social Signals : A site needs to be organic (never static), as Google tends to spend most of its attention on site that are constantly changing and updating. What does Google want?
Why aren’t you already cross-posting on LinkedIn?
MARCH 10, 2015
Unless you’re preserving your precious bodily fluids — in this case your Google Juice — for SEO and SEM, you really should be cross-posting your articles onto platforms where you’ve already developed — or are developing — a reputation, a following, and a built-in readership. On Medium, I have a potential readership of 4.8k Why Wait? Go Do It Now. Do it.
Google unmasks the anonymous with Google Authorship
JANUARY 28, 2014
Google has a goal in mind and it has more to do with visitor identification as it relates to targeted advertising than it has to do with improving the quality, speed, or usefulness of searching or finding. This Google wants to triangulate real name with as much online behavior as possible. Google’s apps, products, phones, OSes, and services are just elaborate strategies to lure Internet denizens out of the cold and into the system. And Google makes quite a lot of money on the ads that are being run on many of these sites. Google’s conflicted.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Twitter Stats. years.
Build your brand (for free)
DECEMBER 30, 2014
also have search locked down. My webinars generally deal with social media marketing, online reputation management, search engine marketing, and blogger and influencer outreach. Bonus: I have new content for my YouTube Channel and Slideshare collection every single time (and Slideshare is LinkedIn and YouTube is Google, right?). Open Your Kimono!
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
Search engine algorithms are constantly being updated. What needs to be done to recover from search engine penalties? Infographic: Search Ranking Made Simple by Sword and the Script. Google image search only gets a half a percent of Google’s overall traffic. This score directly influences how well a page ranks in Google. But change is.”
Top 5 Videos from Google’s SEO Guru, Matt Cutts
JUNE 24, 2013
In the SEO world , there’s no bigger name than Matt Cutts, the Head of Webspam at Google (read: the leader of the SEO world.) Matt wears colorful t-shirts, polos, runs ultra marathons and is a genuinely nice guy. A few times a week he posts a new YouTube video on the Google Webmaster Help YouTube Channel. Is WordPress or Blogger better for SEO?
9 Key Points About Google+ Pages for Business for the B2B Marketer
APRIL 2, 2012
Earlier this year, we began putting together a strategic recommendation for our clients on Google+ Pages for Business. This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites.
How Should Our Staffing Firm Use YouTube?
SEPTEMBER 8, 2015
YouTube may be one of the most overlooked social channels to use in the staffing and recruiting industry -- which leaves a large gap in your overall social media strategy. As with many of the other social channels, including Facebook, Twitter and Google+, YouTube provides an opportunity for you to answer questions and provide valuable resources for your key audiences.
Search and Social Lessons from the Zenith Social Media Marketing Conference
JUNE 10, 2014
While there’s no video of his keynote available, his YouTube channel will give you some sense of how Neal can wake up an early-morning crowd in a packed ballroom. Next up, Regis Hadiaris of Quicken Loans, Will Scott of Search Influence, and Joe Warner of aimClear presented “SEO, Social Media & What Every Marketer (SRSLY) Must Do.” Google tests and updates daily.
This One Thing Has Become The New SEO Reputation Management Secret This Year
AUGUST 4, 2015
What Search Engines Are Looking For? 1) High Authority Domains. Google and other search engines have different criteria that they look for when they are trying to figure out the rankings for different keywords and phrases. These social media accounts will eventually be pushed to the front page of search results if done right. 2) Manage the Social Media Accounts.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
What’s the average click-through rate of a link shared on Twitter? What percentage of queries on Google each day are new to the world (i.e., State of Search ). Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. The second-most popular tier includes YouTube, blogging and LinkedIn. TECHi ).
10 Things You Probably Don’t Know About Google+
grow - Practical Marketing Solutions
JUNE 11, 2014
My name is Ray, and I’m a Google+ addict. Google+ is the place for me … and maybe for you too. The “plus” in Google+ is the skeleton key that opens the doors to the wonders of the Googleverse: YouTube, GMail, Android, Drive and more.You can trip on the high resolution images, the awesome photos and gifs and spend days reading insightful posts. And so does Google.
37 Fantastic SEO Guides, Tips and Tactics
JUNE 4, 2013
Considering that the average b2b website gets about 40% of traffic from organic search , with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy. Optimize off-site content (for example, on YouTube and other social platforms). Keep up with SEO trends and changes.
5 Must-Watch Google Webmaster Videos for the B2B Marketer
NOVEMBER 15, 2013
Every search marketer has a go-to industry source that they rely on for thought-provoking SEO content. Personally, one of my favorite industry resources is Matt Cutts and his series of Google Webmaster Videos specifically. Google does factor page speed into their search results – however there isn’t a specific threshold or distinct set of metrics used in their rankings.
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Now a Business Information Analyst at The Mint Partnership, Valerie has an extensive background in the architecture and engineering industry. Stacey Acevero. Elyse_D.
How to Use Google Plus for Personal Branding and Establishing Author Rank
NOVEMBER 29, 2012
Are you taking advantage of the unprecedented opportunities Google Plus gives businesses and professionals? Take our Google Plus contributor, Mark Traphagen , for example. The number one reason businesses are skeptical of the efficacy of Google Plus, in my experience, is having heard the “ Google Plus is a ghost town ” mantra so often they now believe it must be true.
To YouTube and Beyond! 5 Places Where Including a Video Will Boost Results
It's All About Revenue
OCTOBER 8, 2013
Uploading your marketing videos to YouTube is essential, it is after all the second largest search engine available and can be used to direct leads back to your website for more content and eventual conversion, but you can’t stop there to realize improved ROI. This is great for educational ‘about’ or ‘how-to’ content where a Google search result for “How do I save money?”
18 Ways To Build Trust Within Your Online Network
AUGUST 5, 2015
Trust is a core component of a successful search engine optimization initiative as well. Share that blog post on Twitter , with perspective on why its great (make sure to reference their Twitter handle as well). Retweet another person’s discovery on Twitter as well. Rate a good video from one of your that was published on YouTube. Pressed for time?
18 Expert Guides to Using Google+ for Business
FEBRUARY 25, 2014
Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. So what are the best practices for posting and sharing content on Google+? What are the best tools for analyzing Google+ activity and results? ” Google+ and SEO.
Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)
JULY 23, 2013
Given that more than 90% of both business-to-business and local consumer purchases now begin with online search, search engine optimization (SEO) has become essential for business success. So, once you’ve developed useful and compelling content, incorporating the words and phrases your customers are likely to use when searching, how can you attract links to your site?
The Law of Large Numbers is the digital marketer’s friend
FEBRUARY 4, 2014
Whether it’s getting into the NY Times or, going viral on YouTube, getting retweeted by @katyperry, or appearing on the 4th hour with Hoda Kotb and Kathie Lee Gifford. Come on, every fashion blogger would love to be tapped by Gucci or Hermès to review their bags, every tech blogger wants to be tapped to test out Google Glass. Earned media mentions makes Google very happy.
The state of the blogger outreach union ten years on
MARCH 8, 2016
Or, just dropping blurbs here and there on Twitter , Facebook, Pinterest, and even Google+. And people had better like you because if they don’t love you then you’re just going to come across like those terrible pitches you get via automated robotery on LinkedIn and via DM on Twitter. Facebook Google Google Calendar ios linkedin twitter YouTube
40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)
NOVEMBER 14, 2011
Search engine optimization (SEO) is a key component in designing and developing an effective website , as well as the core of web presence optimization (WPO). And with continual algorithm changes by the search engines and the emerging importance of social signals and content, SEO ranking signals, responsibilities and best practices continue to evolve. How to keep up?
Is YouTube Advertising Right for You?
OCTOBER 5, 2015
Whether you realize it or not, more advertisers are allocating part of their advertising budget toward YouTube. In fact, the number of advertisers running video ads on YouTube is up 40% year over year. Well, there are several reasons: The amount of users who actively use YouTube is insane. In addition, YouTube reaches more 18 to 49 year olds than cable television.
9 Awesome Search Engines That Aren’t Named Google
SEPTEMBER 9, 2010
Searching is one of the core utilities of the internet. Most websites today have a search function, and we all spend a lot of time searching. On Google, for example, 34,000 searches occur each second. When Google isn’t getting the job done, give one of these other search engines a chance. Searchtastic solves both of these problems.
The “Marketing” Guide for Higher Education Content Marketing
SEPTEMBER 18, 2015
huge number of students these days are beginning the college search online. They are coming to your page from either an organic source (Google/Bing) or through some medium of paid advertising. Integrating video into the right spots of your domain, for example the engineering department page, can be a crucial optimizing factor in getting students to convert. Geyer). Not many.
Google Plus was born prematurely and you should take advantage
NOVEMBER 1, 2011
There is unnecessary unrest that has been buffeting the launch of Google’s newest online social network, Google Plus, and the reason for that is simple: Google was forced to launch G+ because Twitter blocked Google’s real-time and direct access to Twitter updates. This Back on July 3rd, Twitter cut Google off. OK, enough of that.
Google & YouTube Make Algorithm Updates, and Other Marketing Stories of the Week
OCTOBER 14, 2012
Are you changing and adapting to social media and search engine updates? As Google Rolls Out Update to Its Page Layout Algorithm, From Search Engine Land. Google just rolled out another algorithm update. In fact, this is Google's fourth update in two weeks. So why, if this isn’t a huge alteration, would Google feel the need to announce this?