Sprout Social

JULY 11, 2022

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. A healthy channel can have major implications for your video discoverability—on YouTube and beyond. That’s why it pays to conduct a thorough YouTube audit. YouTube isn’t just surviving—it’s thriving.

Youtube 93

Youtube Banners Ideal Customer Profiles Keywords 93

Top Rank Marketing

DECEMBER 1, 2023

MarketingProfs Google November 2023 Core Update Finished Rolling Out Search giant Google’s most recent core search algorithm update launch has concluded its implementation phase, some 25 days after the firm’s November 2023 core update first rolled out, making it one of the lengthiest update releases, Google recently announced.

B2B Marketing 100

B2B Marketing Search Marketing B2B Multi-Channel 100

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. There’s a wide range of social media management tools designed to help you succeed with your social media marketing efforts.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Hubspot

APRIL 4, 2019

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. For instance, consider what happens when I type "summer shoes" into Google: Zappos clearly has an effective SEO strategy, since its "Summer shoes" page ranks first organically. Best SEM tools. Google Trends.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

Sprout Social

AUGUST 22, 2022

The answer is probably “YouTube.” And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses.

Youtube 72

Youtube Features Social Media Ad Exchange 72

Zoominfo

APRIL 9, 2019

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

Youtube 100

Youtube B2B Marketing Advertising Agencies B2B 100

Top Rank Marketing

AUGUST 18, 2023

Search Engine Journal DEI still a strong strategy despite backlash — here’s what the numbers say Cutting diversity, equity and inclusion (DEI) from an organization’s strategy could already be combining to cost U.S. In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

B2B Marketing 89

B2B Marketing Linkedin B2B Social Marketing 89

Conductor

JANUARY 19, 2022

In March 2021, Search Engine Journal named Google-owned YouTube as the second-most powerful search engine globally — after Google, of course. YouTube tags are critical for optimizing a video for YouTube and search engines overall. What are YouTube tags?

Tagging 52

Tagging Youtube SEO Optimization 52

Buffer

JANUARY 18, 2023

Behind every incredible creator is an army of tools — and even people — to support every stage of content creation. While consistency is the most important element of growing as a creator, the tools you choose can enhance or frustrate your growth journey. The following tools can help. The following tools can help.

Budget Programs 122

Budget Programs Process Tools Pricing 122

NuSpark Consulting

MAY 4, 2023

Search retargeting: Target users who have searched for specific keywords related to your products or services on search engines. Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Webbiquity

MAY 17, 2016

There are also a number of tools that can be helpful with both content ideation and research. Here are 14 of the most useful tools for managing and executing the initial stages of content development. 4 Best Content Planning Tools. Google Review Count: 1,190,000. Google Review Count: 715,000. 1) Google Scholar.

Planning 145

Planning Research Tools Sample 145

Conductor

OCTOBER 11, 2022

e-commerce purchases start with an organic search on the internet, which is why learning how to increase your brand’s visibility in search results is critical. Ten years ago, Google would return simple search results based on how well a page is optimized with search engine optimization (SEO).

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Martech

AUGUST 11, 2021

But there’s a newer category of solutions on the horizon which holds out hope — tools which I’m truly astounded at the possibilities IPaaS can bring to the marketing ecosystem. Google updates policies on targeting minors . YouTube will change the default upload mode to private for kids aged 13-17.

Google 116

Google Marketing Automation Services Work Management Marketing Management 116

Top Rank Marketing

SEPTEMBER 1, 2023

Search Engine Journal US creators opt for Instagram, despite Reels revenue concerns Some 60 percent of U.S. Search Engine Journal US creators opt for Instagram, despite Reels revenue concerns Some 60 percent of U.S.

Paid Content 110

Paid Content B2B Marketing B2B Planning 110

Hubspot

JANUARY 22, 2020

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook).

Paid Content 94

Paid Content Amazon Paid Search Agency Facebook 94

Scoop.it

SEPTEMBER 30, 2022

It involves getting good search engine rankings and staying updated about trending topics. Google trends and search console. Google Trends is an excellent tool for viewing search interest for keywords and topics over time. Source: Google Trends. Source: Google Search Console.

Tips 84

Tips CMS Development Blogger AIO 84

Go Beyond SEO

APRIL 13, 2023

In today’s world, people turn to search engines such as Google to find the services they need, including legal services. In fact, according to Google, “near me” or local search queries have grown by 150% in the past two years. So, what exactly is SEO?

SEO 78

SEO Dwell Ideal Customer Profiles SERP 78

Only B2B

OCTOBER 18, 2023

With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Convince & Convert

JULY 3, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential.

Google 166

Google Lead Scoring Lead Ranking PageRank 166

Oktopost

SEPTEMBER 22, 2021

If you want to get an even more refined search that pairs you with the right targeted customers, you need to upgrade to paid instead of organic social media marketing. A cost-saving tactic you should employ is using LinkedIn’s helpful Website Demographics tool, where you can see exactly who is engaging with your ads. Twitter Ads.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Top Rank Marketing

AUGUST 4, 2023

In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news. Insider Intelligence How the Pandemic Changed Marketing Channels A mere 6.7

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Top Rank Marketing

JUNE 30, 2023

Social Media Today How AI is impacting search advertising’s growth Search engine advertising has begun seeing shifts due to the incorporation of generative AI technology in offerings from Google and Microsoft’s Bing, as spending for search advertising was expected to climb to $279.3

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

Sprout Social

MARCH 16, 2022

Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. Dig into how sound on vs. sound off video plays compare using Sprout Social’s Premium Analytics tools. Stand-out YouTube video metrics. But beyond its popularity as a social platform, YouTube also has SEO and search applications.

Video Marketing 123

Video Marketing Youtube Click Rate Allocation 123

Convince & Convert

JULY 3, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential.

Google 147

Google Lead Scoring Lead Ranking PageRank 147

Hubspot

JUNE 26, 2019

In fact, businesses make an average of $8 for every dollar they spend on Google Ads. Luckily, if you’re looking to cut down on these tasks and make room for new projects, there is a long list of tools that can be used to build, manage, monitor, and adjust your campaigns, bids, and budgets. PPC Management Tools.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

illumin

OCTOBER 25, 2023

Use the right tools Using tools can be a great way to stay on top of trends and decide which of them are a good opportunity for your brand. By harnessing the right online tools and monitoring them daily, marketers can make the most of their time on social media and create trending content.

Social Media 52

Social Media Trends Media Demographics 52

ClearVoice

MAY 10, 2022

Meta descriptions are one of the most important aspects of search engine optimization for your web content. Meta descriptions are the brief text snippets that appear below a page’s title in the search engine results pages. Google displays up to 160 characters of your meta description, so make every word count.

Wikipedia 98

Wikipedia Keywords Click Rate Tagging 98

Hubspot

AUGUST 8, 2018

New Time Management Tools on Facebook and Instagram. Now, Facebook will be rolling out "tools to manage your time" on both its core app, as well as Instagram, which is owned by Facebook. Leaked Documents Point to Google Building a Censored Search Engine in China. Unriddled: The Tech News You Need.

Social Media 37

Social Media Google Media Facebook 37

ClearVoice

DECEMBER 9, 2022

It even surpassed Google as the most visited site. ” YouTube has a section specifically for short videos, which brands use to create inspiring top-of-the-funnel campaigns. Channels like Colin and Samir are taking advantage of the “YouTube for podcasting” trend and creating shorts. Nope, not anymore.

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105

Optinmonster

DECEMBER 8, 2023

million websites use our tools to convert their website visitors into subscribers and customers. Fast loading is pivotal for SEO and Google rankings, and it makes SeedProd-built pages very mobile-friendly. A cleverly designed WordPress coming soon page can generate leads, grow your email list, and start building customer relationships.

Best Practices 101

Best Practices Landing Pages Template Work Management 101

BenchmarkONE

SEPTEMBER 22, 2021

Retargeting Tools We Love. Once you’ve decided to retarget your ads, it’s worth investing in a tool to help you get the most out of your strategy. AdRoll is the #1 retargeting tool on the market, with over a decade of experience and many thousands of users. Google AdWords. Image Source: Search Engine Watch.

Paid Search Agency 64

Paid Search Agency Ads Tools Adwords 64

Convince & Convert

JANUARY 11, 2018

In 2018, in a world where many of my millennial friends have more captivating Instagram accounts than me, this introduction sound about as impressive as, “She Googles real good.”. Now, ads can be sent through both platforms at the same time, from the same tool, using the same audience parameters. What happens if Twitter.

Social Media 154

Social Media Media Outgrow Youtube 154

Brightedge

MARCH 31, 2022

You don’t need to search far to find bad SEO advice. In the current search landscape, businesses need to be constantly on their guard against incomplete, irrelevant and downright incorrect ranking strategies. Knowing what not to do is just as important as having an effective positive approach for driving traffic from organic search.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

BenchmarkONE

APRIL 16, 2019

There are a number of tools available that are designed specifically to help campaign managers and business owners get the most conversions out of their retargeted ads. Here are our top picks for the best tools for retargeting ads. Its tools are robust and provide great metrics to help you customize your campaigns. Google Ads.

Paid Search Agency 86

Paid Search Agency Marketing AI Ads Tools 86

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Paid Search Marketing + Brad Geddes Lisa Raehsler Frederick Vallaeys John Gagnon Kirk Williams 6. Madalyn is for Twitter, what Mari is for Facebook.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

B2B Digital Marketer

NOVEMBER 23, 2023

Optimize for both humans and search engines. SEO requires constant adaptation to search engines’ evolving landscapes. Yes, SEO is an ever-evolving field, and techniques can become outdated as search engines update their algorithms and user behaviors change. Can SEO techniques become outdated?

SEO 64

SEO Intent Trust Marketing Segmentation 64

Convince & Convert

DECEMBER 30, 2011

Since I originally published this post, you’re seeing Google do a lot of the things I predicted. Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. Kissing Cousins: Search and Social Media. Thanks for the traffic! – Jay).

Google 149

Google Lead Scoring Lead Ranking PageRank 149