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5 Key Elements of Modern Inbound Marketing

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Traditionally, inbound marketing has been functionally defined as the combination of search, social and content. Organic Search Engine Optimization Organic search results are the search engine algorithm’s recommendation of the best result for a search. of all traffic in February 2012.

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SEM : Search Engine Marketing. Includes both SEO and paid search. SEO : Search Engine Optimization. Activity intended to improve organic search rankings. May refer to paid search or other CPC priced media programs. GA : Google Analytics. PPC : Pay Per Click.

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