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Trending Sources

Your competitors are doing SEO

Biznology

It’s time for you to take some of the equity out of your own personal cathedral and start spending it right away on making all of your online content Google compliant. What’s more, it seems like more SEO and SEM consultants are recommending that their clients completely remove all their meta tags from all the pages of the their sites. Google’s tell?

SEO 113

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. Search engine algorithms are constantly being updated. SEO practices which may be very effective one day are useless the next,  and then actually invite penalties, before being once again ignored. So what’s an SEO professional to do?

WordPress.com and Search Engine Optimization

Fearless Competitor

All About SEO on WordPress.com, which is what Fearless Competitor is based upon, the blog of Find New Customers. Why don’t you follow @fearlesscomp on Twitter, like 6,300 of your friends do, Jeff Ogden of Find New Customers , who is celebrating his birthday today, was concerned about SEO rank for the blog of Find New Customers. WordPress,com and SEO.

Google is a lying liar that lies

Biznology

The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. You still need to write for robots  – Google is smart. And Google acts pretty dumb. Do it! Do it!

Google 119

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. great example is Moz’s Web Developer’s SEO. and Twitter followers. engineering from St. Look for.

3 Ways To Differentiate Your Brand in Search Engine Results

KoMarketing Associates

Organic search visibility is an important component and differentiation in search engine results can be a critical factor in traffic and lead growth. With the assistance of the  Screaming Frog SEO Spider  you can scan key SEO elements of a website, including HTML title tags. Remember that Google will bold search result text that is the same as the search query.

How to be a Google+ success

Biznology

It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. There are cooler, smarter, funnier people on Google+ than we have in our own lives now. Google Plus is a Forum and Not a Social Network. That’s apparently how Google+ is set up.

Google 123

This One Thing Has Become The New SEO Reputation Management Secret This Year

Webbiquity

What Search Engines Are Looking For? 1) High Authority Domains. Google and other search engines have different criteria that they look for when they are trying to figure out the rankings for different keywords and phrases. These social media accounts will eventually be pushed to the front page of search results if done right. 2) Manage the Social Media Accounts.

SEO 124

Google+ on its Third Birthday

Biznology

I have been covering Google Plus since its inception three years ago. It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus. Is G+ Google’s Ellis Island ? No more.

Google 111

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. great example is Moz’s Web Developer’s SEO. and Twitter followers. engineering from St. Look for.

37 Fantastic SEO Guides, Tips and Tactics

Webbiquity

Considering that the average b2b website gets about 40% of traffic from organic search , with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy. But precisely what constitutes “best practices” in SEO is a continually (and lately, rapidly) moving target.

How to Build Search Engine Ranking Power with a Google Plus Brand Page

WindMill Networking

” With G+ brand pages, Google is practically giving you the search engine fish pond. Unlike some of Google’s previous toe-dippings into social media (Buzz, Wave), G+ is not a bolt-on. It is designed to be fully-integrated into all thing Google. When I first got involved with G+ it made my SEO “spidey sense” tingle. Google

Understanding the Relationship Between SEO and SlideShare

KoMarketing Associates

Whether it’s writing blogs, publishing eBooks and whitepapers, or creating infographics, repurposing content enables organizations to extend their content’s reach and improve SEO. More specifically, I want to focus on the relationship between SEO and Slideshare. So what does that mean in terms of  your SEO? The Common Denominator Between SEO and SlideShare  . Links.

The Marketer's Guide to Search Engine Optimizing Non-Written Content

Hubspot

Even with the new glasses , Google still can’t read and index images, video, and audio content without a little help. Luckily, we have everything you need to know about SEO for non-written content, from images, to video, to audio content. Best Practices for Image SEO. Here''s what you do. 1) Pick an image that''s in a Google-supported format. Google thinks so, too.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. great example is Moz’s Web Developer’s SEO. and Twitter followers. engineering from St. Look for.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

As noted here last week , ranking highly in search requires writing great content, making smart use  of Google Webmaster Tools, and building or earning high-authority backlinks. But there’s more involved in generating high, and highly relevant, organic search traffic. At its core, search still relies on words, whether typed or spoken. SEO Keyword Guides and Tools.

3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts

KoMarketing Associates

Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders. In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing.

Report 105

Google demands your papers with the Hummingbird algorithm update

Biznology

Why is Google being such a dick? Because there’s not only billions of dollars being spent of getting to the top of Google, but everything to lose — losing just one spot, going from 2nd to 3rd, to say nothing about going from a top-three organic result on Google to the fifth spot. also rock a 78 Klout score (maybe that matters to Google? Search Bourse.

Paper 118

Why SEO is Really Dead This Time and What to Do About It.

Biznology

SEO is dead! SEO is dead! Every time Google changes its algorithm or a new social media technique takes off, it’s tempting to say that SEO is dead. And, viewed narrowly enough (SEO is keywords in titles or SEO is links), any of these changes might mean that SEO is dead for you–if that is all SEO was to you. Google+.

SEO 69

Google has carnal knowledge of social

Biznology

Twitter and Google have made amends. Before then, Google built its real-time-web on the immediacy of Twitter, drinking deeply from the nowness of its river of news. It indexed at the speed of light, real time, and delivered news at it happened thanks to its direct access to Twitter’s source. And not only Twitter, either. This is no longer the case.

Maximize your SEO benefit on Google+ in 8 simple steps

Biznology

Let me boil my last post, Google Plus was born prematurely and you should take advantage , down to practical pieces. To help you carefully handle Google+ for maximum advantage, I’ve assembled eight steps that help you get the best searh visibility from your Google+ posts. Here’s my Google+ public profile. Use a clean URL when you add your content to Google+.

8 Key Changes In Google Search B2B Marketers Should Know

KoMarketing Associates

As detailed in an article on Search Engine Land this past month, a new Google eye tracking study  outlines the evolution of Google search results from 2005 to today. Searchers are now looking outside of the “ golden triangle” of top organic results when performing Google keyword searches. Guest Posting for SEO. Site Search Markup.

Search 111

Surefire Social introduces SurePulse “webmaster tools”

Biznology

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of  SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. Seriously: easy-to-use. Seriously: all-in-one. DMV Marketing Gods & Goddesses. It seems like SurePulse is surely set up to do it.

Tools 75

Twitter SEO? Think Twylah.

WindMill Networking

moment when they see their tweet show up in a Google Alert.  Of course, with Google Realtime Search probably relaunching with Google+ data to replace tweets , your tweets may not appear on Google but are still being indexed by all of the other search engines. The background is a JPG image similar to how you can customize your own Twitter background.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). WordPress Hosting SEO ).

Stats 133

Google unmasks the anonymous with Google Authorship

Biznology

Google has a goal in mind and it has more to do with visitor identification as it relates to targeted advertising than it has to do with improving the quality, speed, or usefulness of searching or finding. This Google wants to triangulate real name with as much online behavior as possible. Google’s apps, products, phones, OSes, and services are just elaborate strategies to lure Internet denizens out of the cold and into the system. And Google makes quite a lot of money on the ads that are being run on many of these sites. Google’s conflicted.

You can only win search by winning social

Biznology

Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. Google is Fighting a Robot Army and a Zombie Horde. Google’s an angry God, a vengeful God. The post You can only win search by winning social appeared first on Biznology.

Search 101

Influencer outreach is more PR than marketing or advertising

Biznology

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Ask for too much money (to make ’em go away, though they often pay). Payola, baby! But I sure as hell do now!

Twitter Proven to Impact Search Engine Rankings

Hubspot

Over the past 3 years most of us involved with marketing have heard of Twitter. At the same time businesses have prioritized their adoption of Twitter differently. More Signals to Prioritize Twitter. know, there are so many things to do, and it’s hard to step away from focusing on the tasks that get visitors to your site from search sngines. Photo Credit: respres.

Top 5 Videos from Google’s SEO Guru, Matt Cutts

Vertical Response

In the SEO world , there’s no bigger name than Matt Cutts, the Head of Webspam at Google (read: the leader of the SEO world.) Matt wears colorful t-shirts, polos, runs ultra marathons and is a genuinely nice guy. A few times a week he posts a new YouTube video on the Google Webmaster Help YouTube Channel. Is WordPress or Blogger better for SEO

Video 38

3 Ways Social Media and SEO Can Work Together

KoMarketing Associates

The best B2B online marketers are constantly integrating SEO into their organizations’ broader marketing initiatives. My colleague, Casie Gillette , has touched on a few ways to break down those silos and get your B2B search and social teams working together. You can find those resources below: 3 Things Your Social Media Team Should Know About SEO. Are you using IFTTT?

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.),  the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. ” Getting less traffic from Google?

Online 127

B2B SEO Strategies for Multilingual Web Content

KoMarketing Associates

However search engines, Google specifically, have made it clear via guidelines that web copy written in multiple languages for the same geographic market, will not have an adverse impact in search engine optimization. According to Google guidelines, the search engine uses only the visible content of the web page to determine its language.

SEO 72

40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)

Webbiquity

Search engine optimization (SEO) is a key component in designing and developing an effective website , as well as the core of web presence optimization (WPO). And with continual algorithm changes by the search engines and the emerging importance of social signals and content, SEO ranking signals, responsibilities and best practices continue to evolve.

5 Critical Roles that Need SEO Skills

Biznology

Last month, I said that SEO is the top skill for digital marketers. Many people in my Twitter stream are calling SEO the bane of the web. markschaefer, for example, recently tweeted: “SEO is the plague of the world.” The point of this post is to counter these objections and show how SEO skills are so vital to critical web development roles. Designers.

SEO 88

How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. always find it interesting that “SEO” gets put in an isolated category. From SEO can certainly be augmented through and augment email marketing campaigns. Email Marketing. How so?