| | | Digital Body Language | |  Google + Search Engine | 11 articles |
| Page 1 of 1 | Previous | Next | DIGITAL BODY LANGUAGE FEBRUARY 16, 2010  Passive Discovery vs Active Discovery Active Discovery Many of the marketing messages you want to be found by buyers will be found by the buyer explicitly taking an action (ie a Google Search) to seek out the information. Here, the challenge is quite clearly defined; a buyer is actively seeking a piece of information, usually with search, although perhaps in community discussions or on social bookmarking sites. | DIGITAL BODY LANGUAGE SEPTEMBER 7, 2010  5 things to do to get ready for coming communication shift The idea explored in that article (and the explanation for the diagram on the right) was that the major search engines will next apply their computing and analysis horsepower to understanding who is talking to whom about what. 4) Be Findable: understand, and continually improve, how “discoverable” your content is with natural search queries. | | | | | |
| DIGITAL BODY LANGUAGE JULY 6, 2010  4 Quick Steps to Understand Search Discoverability We are not all natural search experts, nor should we be. Define a list of around 10-15 terms that, when buyers are searching for them, you would ideally be discovered. As an example, buyers generally search for “laptops”, even if you happen to call them “netbooks” internally. For each of the terms in your list of 10-15, do a quick search on Google and/or Bing. | DIGITAL BODY LANGUAGE OCTOBER 2, 2009 Marketing Automation Weekly Wrap-up - 2009/10/2 It might have some significant implications for B2B marketers thinking about social media and influence: [link] Interleado, on their company blog , wrote a good article on the importance of internal links (within your own web properties) to how the search engines see and rank you. Edward Brice at Marketing Gimbal looks at Google’s new SideWiki and its ability to bring the social element and word of mouth to any web page. The pressure is on now, I realize. few of this week's best posts tackled topics around word-of-mouth marketing. The buying process is slow and steady. | DIGITAL BODY LANGUAGE JANUARY 27, 2010  Four Reasons for an Information Concierge So why not search? We’re all aware of the power of Google and Bing to find information, and the trends in the market towards deeper searches with more words. It is the main driver of website traffic for many businesses, and many of us have put great effort into being found by the search engines , so it may seem a little counter-intuitive to need an “information concierge” role. | DIGITAL BODY LANGUAGE APRIL 1, 2010  The Next Transition in Communication As the major search engines apply their computing and analysis horsepower to understanding who is talking to whom about what, we may be on the verge of a fifth major shift in how information is communicated. Tags: mass media Social media Discovery Email marketing search Over time, the way in which communication happens has gone through some very interesting transitions. | | | | | | | |
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DIGITAL BODY LANGUAGE | TUESDAY, DECEMBER 8, 2009  Publishing vs Social Media; a Difference of Filters
The original social search engine, of course, is Google. link to a piece of content is essentially a social “vote” on that piece of content’s quality, and links are predominantly what Google, and all other major search engines use to rank content. As things progress, this trend will only accelerate as the search engines are leveraging the insights from social media in order to guide the ranking of content, and the social media sites themselves are using lists and groups to guide their understanding of social influence by topic area. MORE >> -
DIGITAL BODY LANGUAGE | WEDNESDAY, OCTOBER 14, 2009  Relationships Salespeople's Biggest Competitor
Google. This makes Google your largest competitor for prospects’ attention. If you can’t add more value than Google (or Bing) in your sales call, then you should not go. The major search engines do a great job of providing access to generally available information, opinions, and perspectives. To add value above and beyond the search engines, top salespeople need to provide unique perspectives on the prospect’s own situation, inside access to pricing, service, or terms, and intelligent commentary on which industry trends may be relevant to the prospect. MORE >> -
DIGITAL BODY LANGUAGE | MONDAY, OCTOBER 12, 2009  Natural Search in B2B Marketing - Analyzing Discoverability
As buyers control their buying process more and more, the need to be found when a prospective buyer is searching for a solution to a business pain is increasingly critical. One of the most obvious elements to this is natural search engine optimization. If a prospective buyer is searching for terms related to your business or the pains you solve, you want them to discover your organization. Measuring this discoverability, however, is an interesting challenge, as there are many search phrases that might be relevant to discovering your solution. MORE >> -
DIGITAL BODY LANGUAGE | SUNDAY, DECEMBER 21, 2008 Interesting Times in The Demand Generation Space
When we started Eloqua back at the end of 1999, Google was still 10 months away from launching adwords, blogs only existed in primitive form as frequently updated web pages, and most B2B websites were barely more than brochure-ware. Smaller organizations: often more nimble and innovative in their approach, and more aggressively adopting social media tools for demand generation, such as search engine optimization, blogs, Twitter, etc. I spent a bit of time this weekend reading (okay, more like skimming, I admit) a report on our recent SAS-70 audit. MORE >> -
DIGITAL BODY LANGUAGE | FRIDAY, MARCH 27, 2009  Upcoming Challenges in Campaign Analysis
SEO Effects - extending that effect is the effect of search engine optimization. As blogs comment on the initial marketing effort, search results continue to improve. Ghosts of Google - confounding any challenges of defining when a campaign ends is the fact that the algorithms of Google and other search engines have a way of resurrecting content that may be years out of date, which, with good content, can lead to a new trickle of interest in the campaign. If, in your analysis, you need to define an end date, it can be tricky. MORE >>
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