Digital Body Language

Trending Sources

Four Reasons for an Information Concierge

Digital Body Language

So why not search? We’re all aware of the power of Google and Bing to find information, and the trends in the market towards deeper searches with more words. It is the main driver of website traffic for many businesses, and many of us have put great effort into being found by the search engines , so it may seem a little counter-intuitive to need an “information concierge” role.

Media 21

5 things to do to get ready for coming communication shift

Digital Body Language

The idea explored in that article (and the explanation for the diagram on the right) was that the major search engines will next apply their computing and analysis horsepower to understanding who is talking to whom about what. 4) Be Findable: understand, and continually improve, how “discoverable” your content is with natural search queries.

4 Quick Steps to Understand Search Discoverability

Digital Body Language

We are not all natural search experts, nor should we be. Define a list of around 10-15 terms that, when buyers are searching for them, you would ideally be discovered. As an example, buyers generally search for “laptops”, even if you happen to call them “netbooks” internally. For each of the terms in your list of 10-15, do a quick search on Google and/or Bing.

The Next Transition in Communication

Digital Body Language

As the major search engines apply their computing and analysis horsepower to understanding who is talking to whom about what, we may be on the verge of a fifth major shift in how information is communicated. Tags: mass media Social media Discovery Email marketing search Over time, the way in which communication happens has gone through some very interesting transitions.

B2B Marketing Trends for 2016

Be more human—write for people, not segments or search engines. • engineering from St. University, attended the University of Southern California as a Tau Beta Pi fellow, one of the top 30 engineers in the nation, and received a M.S. Through web presence optimization, SEO, search marketing, social media, content marketing and online advertising, he's helped clients.

Relationships Salespeople's Biggest Competitor

Digital Body Language

Google. This makes Google your largest competitor for prospects’ attention. If you can’t add more value than Google (or Bing) in your sales call, then you should not go. The major search engines do a great job of providing access to generally available information, opinions, and perspectives. The reason is access to information.

Natural Search in B2B Marketing - Analyzing Discoverability

Digital Body Language

As buyers control their buying process more and more, the need to be found when a prospective buyer is searching for a solution to a business pain is increasingly critical. One of the most obvious elements to this is natural search engine optimization. The first challenge is listing the search phrases that are relevant to finding your solution.

Upcoming Challenges in Campaign Analysis

Digital Body Language

SEO Effects - extending that effect is the effect of search engine optimization. As blogs comment on the initial marketing effort, search results continue to improve. I was in a good discussion the other day about how to define the end date of a campaign that had social media elements. If, in your analysis, you need to define an end date, it can be tricky.

Marketing Automation Weekly Wrap-up - 2009/10/2

Digital Body Language

It might have some significant implications for B2B marketers thinking about social media and influence: [link] Interleado, on their company blog , wrote a good article on the importance of internal links (within your own web properties) to how the search engines see and rank you. Edward Brice at Marketing Gimbal looks at Google’s new SideWiki and its ability to bring the social element and word of mouth to any web page. The pressure is on now, I realize. A few of this week's best posts tackled topics around word-of-mouth marketing. The buying process is slow and steady.

B2B Marketing Trends for 2016

Be more human—write for people, not segments or search engines. • engineering from St. University, attended the University of Southern California as a Tau Beta Pi fellow, one of the top 30 engineers in the nation, and received a M.S. Through web presence optimization, SEO, search marketing, social media, content marketing and online advertising, he's helped clients.

Interesting Times in The Demand Generation Space

Digital Body Language

When we started Eloqua back at the end of 1999, Google was still 10 months away from launching adwords, blogs only existed in primitive form as frequently updated web pages, and most B2B websites were barely more than brochure-ware. Smaller organizations: often more nimble and innovative in their approach, and more aggressively adopting social media tools for demand generation, such as search engine optimization, blogs, Twitter, etc. I spent a bit of time this weekend reading (okay, more like skimming, I admit) a report on our recent SAS-70 audit.

Search Engine Marketing is Legion

Biznology

I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady. Well, I have been helping Mike Moran and Bill Hunt promote their upcoming book, Search Engine Marketing, Inc. ,

Top 3 Chinese Search Engines: What B2B Marketers Need to Know

KoMarketing Associates

As a digital marketing agency providing international services, we often suggest our clients start with the search engine. The goal of this article is to give B2B marketers an idea of why search engine marketing is important in China and why Chinese search engines are different from Google or Bing, or other Western search engines.

Klout innovation will power search engine results

grow - Practical Marketing Solutions

In a radical turn for the company, Klout will enable targeted and specific “influencer” content creation though an initiative called “Klout Experts” that will begin showing up as the lead items in Bing search engine results. Your activity through Klout can propel you to the top of organic search results. Influencers and search. Why this matters.

B2B Marketing Trends for 2016

Be more human—write for people, not segments or search engines. • engineering from St. University, attended the University of Southern California as a Tau Beta Pi fellow, one of the top 30 engineers in the nation, and received a M.S. Through web presence optimization, SEO, search marketing, social media, content marketing and online advertising, he's helped clients.

26 Awesome Search Engine Marketing Guides

Webbiquity

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search? 7 deadly sins of Google AdWords by iMedia Connection. by Search Engine Land.

12 myths vs. reality on Search Engine Optimization (SEO)

Biznology

A few numbers for your consideration: 80% of visitors to a website begin by typing keywords in the query box of a search engine. 42% click on the website in the #1 position on the search page. These facts prove, if your brand is on the internet, a high rank on the search engines is a requirement to generate business. Photo credit: Wikipedia.

6 Free SEO Tools to Boost Your Search Engine Rankings

Vertical Response

Have you ever wondered how to get your website to come up in search results? ’ You can create a killer website, but if you aren’t using search engine optimization (SEO) techniques, your online bleachers will remain empty. It’s a way to improve your website’s visibility, so it appears in search results. Google Trends. Of course you have.

8 Keyword Research Tools for Search Engine Marketing in China

KoMarketing Associates

In a previous blog, we mentioned that there are many search engine options in China. Though Google is a global giant, it’s banned in China. Similarly, many keyword research tools that western marketers use do not function at all for search engines in China. The Dropdown Keyword Suggestions and Related Search. Baidu Search Term Report Tool.

The Death of SEO? The Evolution of Search Engine Marketing

KoMarketing Associates

The sensationalism created by this title is repeated with almost every major Google update in the past half decade, yet SEO continues to be a significant tactic for driving leads in B2B marketing. Via SEOmoz : Search Engine Optimization isn’t just about “engines.” ” By Google’s own admission, this algorithm update affected “about 3.1%

What B2B Marketers Need To Know About Google’s Evolving Search Engine Results Page

KoMarketing Associates

One of the significant discussions happening in the search community, and highlighted at SMX West earlier this month, is the evolving look of the search engine results page. There is rarely a classic, “ten pack” of organic search engine results when searching Google. How comprehensive are search results themselves?

Search Engine (Optimization) or the User Experience?

Confluent Forms

These days, when talking about your website, it is imperative that you factor in search engines and search engine optimization (SEO) into your site. How your site places in search engines is a critical factor in driving traffic to your site, and thusly the success of your site. for a quick primer read this SEOMoz article ). However. So what do you think?

Why Website Optimization Trumps Search Engine Optimization

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer While search engine optimization gets all the notoriety and attention, website optimization actually yields better results. The terms search engine optimization and website optimization are often used interchangeably. The same is true with search engine optimization and website optimization.

Planning for Search Engine Optimization in 2017

KEO Marketing

Search Engine Optimization (SEO) continues to change every day. Using a schema markup is becoming increasingly important with Google and with the ever-changing user trends. Schema” is a mark-up language from Schema.org that is used for tagging content so that search engines can categorize it and recognize it more quickly for search engine recovery.

8 Search Engine Optimization Tips Everyone Should Know

Vertical Response

Search Engine Optimization (SEO) – Three words that can seem big and scary for most people, but SEO isn’t all the fire and brimstone it’s cracked up to be. First, you need to get into the right mindset and remember: Optimize for people NOT search engines. We know that sounds the opposite of what SEO stands for, but it’s what Google wants.

WordPress.com and Search Engine Optimization

Fearless Competitor

SEO stands for Search Engine Optimization. SEO recommendations are intended to help your site rank higher and more accurately in search engines, like Google. When someone Googles “sailboats,” how many pages of results do they have to scroll through before they see a link to your blog? Every time you post, you’re telling Google, “Hey!

11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

KoMarketing Associates

Basically, every content marketing asset can serve as an opportunity to be found in search results. As such, they need a unique place online, through the B2B organization’s website, to serve as a “home base” for lead generation and search visibility. Why build individual landing pages? A place to drive PPC, remarketing and / or social media advertising campaigns.

12 Myths vs. Realities of Search Engine Optimization (SEO)

Biznology

SEO Myths (Search Engine People Blog). Our monthly webinar with Rob Petersen and me yesterday was about debunking SEO myths in order to make your search marketing strategy the best it can be. 80% of visitors to a website begin by typing keywords in the query box of a search engine. 42% click on the website in the #1 position on the search page.

Buzzwords in Marketing Automation: Search Engine Optimization (SEO)

Lead Liaison

Search Engine Optimization (SEO): its meaning and how it relates to marketing automation. Search Engine Optimization and Marketing Automation. You can’t spend any time studying online marketing without reading the term “search engine optimization.” Most website owners use Google Analytics or other similar tools to track their results. What Is SEO?

Mobile Search Engine Optimization Best Practices

Marketing Action

Mobile Search and Your Website. Ensuring your site shows up in search results is essential to your success; that’s obvious (or should be). As a means to drive traffic, conversions, and customers, search engines can provide immediate and long term value. Not including mobile visitors and their needs in your search strategy development is like leaving money on the table.

3 Clever Tactics to Improve Your Search Engine Optimization

KEO Marketing

You may already know the basics for improving your on-page search engine optimization: optimize your URLs and meta data, use H1 and H2 headings, use the keyword throughout the copy, include links from other pages, add image alt text, etc. So what are some unusual methods to improve your search engine rankings? Here’s more information about search engine optimization.

The Introductory Guide to Search Engine Optimization in 2017 [Free Download]

Hubspot

When was the last time you didn’t start a shopping trip with a Google search? trillion search queries are made on Google alone. A strong SEO strategy will help your business generate more leads and get found by potential customers, but search engines are constantly switching up and tightening up their criteria for high rankings. Every year, over 2.8

Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic

NuSpark

I say that because the goal of search engine optimization is to drive increased unbranded (terms that do not mention your company name) quality traffic to your website that converts into a desired action; nothing more; nothing less. Search query “information on how to _”. Search query “looking for companies that do _”. Search query “I need a __”. Searches/Day.

3 Strategies to Drive Search Engine Marketing Success

Marketing Action

For B2B marketers, search optimization is a critical aspect of reaching potential customers and creating relationships with them. Whether you’ve got a globally recognized brand or you’re starting a new business, search marketing should be a top priority. According to Conductor , organic search drives the most traffic of all channels, and is responsible for 64% of all web traffic.

Google’s Big Secret: What Search Engine Marketing Will Look Like Next Year

Biznology

Search just ain’t what it used to be. Search engines used to be about helping customers find information. But new products like Google Now, Google Glass, and the redesigned Google Maps are beginning to flip the script, moving to an environment where information finds your customers instead. And “OK, Google,” unveiled at Google’s I/O developer conference offers a glimpse into another yet another interface your customers will use to interact with search. Here’s why: Fewer search results.

How to Compete With Google: One Startup's Plan to Disrupt the #1 Search Engine in the World [Podcast]

Hubspot

He founded the company DuckDuckGo -- a search engine that directly competes with Google. When you search for something using DuckDuckGo, you are completely anonymous. This function has made DuckDuckGo a true contender against Google. If you were starting a business today, would you decide to go after one of the most monstrous companies in the world?

Google “mobilegeddon” starts today — are you prepared?

Biznology

If your site isn’t mobile-native today, April 21, 2015, you might lose a little under 50% of all of your search traffic. You’re in luck if you’re on the East Coast: Google’s on PST. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Kiss Your Google Ranking Goodbye.

The Marketer's Guide to Search Engine Optimizing Non-Written Content

Hubspot

Even with the new glasses , Google still can’t read and index images, video, and audio content without a little help. You''ve just created an infographic about the most popular ice cream flavors and toppings, and now you want to ensure it''s optimized to show up in Google. 1) Pick an image that''s in a Google-supported format. Google thinks so, too. Google+.

SEO: Do MetaTags Matter for Search Engine Performance?

B2B Marketing Traction

In this blog post, I summarize which metatags matter and which don’t when optimizing your website for search engine performance. What MetaTags Matter to the Search Engines. You need descriptive titles that give visitors and search engines a clue to what exactly each page is about. Search Engine Optimization b2b marketing SEO technology Trust website