Digital B2B Marketing

SEPTEMBER 24, 2013

Google just made two major announcements. When it comes to online advertising revenue, no one is bigger than Google. Google wants to be both. Announcement One: Google AdID. Companies like RocketFuel will need to work through Google (or a new alternative, see below) to continue operating. Companies like Simpli.fi

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

Digital B2B Marketing

SEPTEMBER 27, 2012

On the same day, this site ( B2B Digital Marketing , in case you are reading this elsewhere) received more search traffic than ever before. Google search traffic was up 20% over the previous one-day high and was nearly 40% higher than the average from the prior three weeks. It wasn’t because of great content.

Godaddy 100

Godaddy Marketing Management Planning Marketing & Strategy 100

Digital B2B Marketing

MARCH 15, 2012

Traditionally, inbound marketing has been functionally defined as the combination of search, social and content. Organic Search Engine Optimization Organic search results are the search engine algorithm’s recommendation of the best result for a search. of all traffic in February 2012.

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

Digital B2B Marketing

OCTOBER 18, 2011

With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. As visitors, we will choose the platform based on our own network (Facebook, Google+, LinkedIn, etc) and purpose for interacting. Delicious is a powerful discovery engine today.

Social Media 100

Social Media Media Linkedin Landing Pages 100

Digital B2B Marketing

OCTOBER 15, 2013

Optimizing your content for search and distributing it through your own social and email channels is just the starting place. With sizable audiences, promotion options, search advantages and the opportunity to develop a specific following, these sites should definitely be in your consideration set. Paid Search. SlideShare.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Digital B2B Marketing

DECEMBER 3, 2013

“Paid search is slowly failing B2B marketers.” For years paid search has been one of the most cost-effective media channels for B2B lead generation. But over the last year, I have seen or heard case after case of B2B marketers struggling to make paid search, and Google AdWords in particular, cost-effective.

Paid Content 100

Paid Content Search Marketing Paid Search Agency Budget Programs 100

Digital B2B Marketing

JUNE 7, 2012

SEM : Search Engine Marketing. Includes both SEO and paid search. SEO : Search Engine Optimization. Activity intended to improve organic search rankings. May refer to paid search or other CPC priced media programs. GA : Google Analytics. PPC : Pay Per Click. SMM : Social Media Marketing.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100