Act-On

SEPTEMBER 24, 2023

Especially when it’s your job to attract more traffic through search engines and you’re working to improve search engine optimization (SEO). We’re looking at you Google 2023 core update !) We’ve highlighted 10 simple SEO tips to help improve rankings and get on the right side of Google and other search engines.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Act-On

SEPTEMBER 26, 2023

Despite constant search engine algorithm updates, the answer is still … yes. And since big search engines – such as Google – frown on “link building” strategies, we like to focus on link earning. We’re here to share our three favorite strategies to help you earn links and stay on the good side of Google.

SME 141

SME FAQ Domain Link Building 141

Act-On

FEBRUARY 26, 2024

Google search ad placements, among others, require a careful bidding strategy. A keyword is a specific word or phrase that advertisers in paid search or contextual ads use for targeting. Users who search a specific keyword will see ads before their organic search results that pertain to the specific keyword.

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221