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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Examples: Salesforce.com, Google. GA: Google Analytics. A service by Google that generates detailed statistics about a website''s traffic and traffic sources, and measures conversions and sales. Find out why HubSpot and Google Analytics don''t match here. SMB: Small-to-Medium Business. B2B: Business-to-Business.

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B2B marketers are stumbling in the dark

Online Marketing Institute

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). 27 comments Social media measurement: defining the metrics to quantify ROI 26 comments Is Googles tax strategy evil? He’s wrong. 237 posts from The Drama 2.0 237 posts from The Drama 2.0

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

For example, Google and Oracle are primarily B2B companies. Learn how to crowdsource a blog post using Google Docs here.). 38) Google+. It is owned by Google, after all.). It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. 4) B2B (Business-to-Business).

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

by MediaPost SearchBlog Social media sites now drive more traffic to many popular sites—including Comedy Central, NFL.com and Netflix—than Google does. ” She quotes Wedbush Equity Analyst Lou Kerner, who has called Facebook “‘the second Internet,’ with time spent on Facebook and page views surpassing Google search.”