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10 Ways to Use Social Networks for B2B Marketing

Webbiquity

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Interact (e.g., ask and answer questions).

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Get Found: How to Incorporate SEO into Your Editorial Calendar

Hinge Marketing

So, when a prospect types a phrase related to your firm’s offering into Google or another search engine, you want your content to appear prominently in the results. This is why search engine optimization (SEO)—making your content favorable to the search engine algorithms—is critical.

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How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Use a social publishing site like scribd.com to gain a larger audience for your white papers. Branding is an expense item like the rest of marketing.

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The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

Fast Forward Summit Notes: Jeff Fried on Business Transformation Powered by Search. New Open FAST-SharePoint Search Bits Post @ MSFT Codeplex. advanced search. B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? E-Mail (Required, not published ). Go to gravatar.com.

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Content SEO

Online Marketing Institute

The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. How many pages are actually getting indexed and included in SERPs by search engines? How many and what type of audio are being published on the corporate site?

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

79% of B2B buyers share white papers with their coworkers. Approximately 66% of people have discovered a new business on Twitter. Nearly 69% of consumers bought something because of a tweet they read on Twitter. About 94% of people plan to make a purchase from an industry they follow on Twitter. Optinmonster).

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Submit guest post ideas to rburnes[at]hubspot[dot]com.

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