Social media ROI sucks! (Or, you can prove anything if you send out a survey)
ViewPoint
MARCH 6, 2014
After all, content is the “fuel” that drives the social media engine, right? Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising. LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter.
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