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How to measure brand awareness

Sprout Social

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. Branded search volume Are customers searching for your business by name? Or are they searching for generic terms that lead them to you? That’s where metrics come in. Or, seasonality in interest.

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Competitive monitoring: tracking the competition to stay ahead

Sprout Social

Where are they getting most of their traffic from? This could be sales targets, customer satisfaction scores, the number of sign-ups or engagement rates. For example, you might find your competitor gets consistently get good reviews on Google about their customer service. What are they posting on social media?

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50+ Must Know Digital Marketing Statistics For 2024

Huptech Web

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. In businеssеs, data is thе kеy factor in dеcision-making.

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11 SEO Myths That Will Damage Your Rankings in 2022

Brightedge

You don’t need to search far to find bad SEO advice. In the current search landscape, businesses need to be constantly on their guard against incomplete, irrelevant and downright incorrect ranking strategies. Knowing what not to do is just as important as having an effective positive approach for driving traffic from organic search.

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What Are YouTube Tags and How to Optimize Them for SEO

Conductor

In March 2021, Search Engine Journal named Google-owned YouTube as the second-most powerful search engine globally — after Google, of course. YouTube tags are critical for optimizing a video for YouTube and search engines overall. What are YouTube tags? What are tags on YouTube content ?

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Google Algorithm Updates in 2018: Every Change You Should Know

RebelMouse

It seems like a new Google update or algorithm shift is being detected every day, and we don't expect busy marketers to scour the internet looking for every last one. To avoid compromising reach and visibility on Google, it's important to understand the platform's ongoing updates and how you can incorporate them into your search strategy.

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Digital Marketing Trends: 11 Must-Follow Marketing Trends In 2022

seo.co

Tangentially, and detrimentally for many marketers is the fact that link building for SEO will continue to diminish as AI becomes more prominently weighted in search algorithms as well. Additionally, if your website has more video content, it will drive higher site traffic than text. As a result, Google push sites that comprise videos.