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Book Review: Social Media Marketing

Webbiquity

wore out a highlighter on this one, but here are a sampling of representative quotes: “The difficult part of finding success in social media is dedicating the resources and time to your social media strategy. Social Sharing (YouTube, Flickr, SlideShare, etc.). Wikis (Wikipedia, hundreds of specific topic-focused wikis). Post on Google Buzz. Social Events (e.g.,

Healthcare Marketers: Stop Wasting Money & Use Negative Keywords

Fathom

Negative keywords are most important when your campaigns use a lot of broad match keywords, since Google decides which of the users search queries are relevant to the keywords you are bidding on and therefore determines when your ads will show. Below is a short sample of negative keywords we typically use for many of our healthcare clients: Animals Treatment: Animal. YouTube.