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B2B Lead Generation Blog: Podcast: How Trigger Events improve Lead Generation

B2B Lead Generation Blog

« Sales Leads Via RSS via Salesforce.com | Main | My Mention In Writers Digest » Podcast: How Trigger Events improve Lead Generation Have you ever wondered why some sales happen twice as fast others? B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Well call her Kristin. She had 2-choices.either either quit or get creative.

SalesForce.com Acquires ExactTarget


The impact of the convergence of these technologies continues to grow, made evident today by the acquisition of ExactTarget by SalesForce.com. As companies move beyond marketing automation as a standalone product and into a more integrated solution, I expect SalesForce.com''s entry into this space to shine a huge spotlight on the integration issue. That was yesterday. Be awesome.

The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. But if Salesforce.com likes what it sees, who knows where that will lead?

My online influencer research and engagement process


Bringing SDL SM2,  Inkybee, and  Google Search  into  GroupHigh. SDL SM2 ,  Inkybee , Google Search, and especially  GroupHigh  serve very particular purposes to me. I am a long-tail blogger guy, which means I don’t limit my outreaches to a quick one-hundred social media influencers but across thousands.  So, maybe none of the below tools were made for me, do I hack/roll my own.

Is Salesforce.com a Player in Marketing Automation Software?


Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. So, where does Salesforce.com stand as a marketing automation solution? Up front, Salesforce.com will garner appeal because the marketing app is bundled with the Sales Cloud 2 product. So, when should Salesforce.com make your marketing automation software shortlist?

The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing

Modern B2B Marketing

More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com. In less than 24 hours, salesforce.com used social media and search to turn a bad situation into success that will likely generate revenue in the months to come. The salesforce.com team was ready with handouts and matching Salesforce garb.

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Eric Schmidt: The Next Facebook will be Social, Mobile & Local

It's All About Revenue

According to Google’s Executive Chairman Eric Schmidt it will be someone who finds a way to truly combine “local, mobile and social.&#. During his sit down talk with Salesforce.com’s CEO Marc Benioff at Dreamforce 2011 , Schmidt praised Facebook’s founder and chief.  “He will be seen in the context as one of the great leaders in our industry. Share email.

Mobile Ate the World, and Google and Facebook are Mobile


Opentopic blog >> salesforce.com As I walked to the grocery store with my friend the other day, he pointed how glued I was to my smartphone. I “obviously” had to check the Facebook notifications on the live video I created earlier in the day, only to get distracted by the latest posts on my feed. But as soon as I. Marketing ROI Cmo marketing roi

4 Types of Metrics Every Sales & Marketing Team Should Use


John goes to Google and types in “Salesforce consulting services in Cleveland.” Google has “Fathom” show up at the top of their screen via “paid search,” which is a budgeted marketing initiative. Visit Fathom’s sister site SalesQuants for more Salesforce.com and sales acceleration resources. These are marketing leads that are not ready for sales. Marketing Conversions.

CRM 35

A History of Dreamforce [Infographic] #DF11

It's All About Revenue

We applied this principle last spring when we released The History of SXSW infographic, and we followed it again with A History of Dreamforce.  We are thrilled that 100% of the data – the lifeblood of all great infographics – behind A History of Dreamforce was supplied by Salesforce.com, then painstakingly visualized by our friends at JESS3. Google Bookmarks. click to view full size).

Marketing Automation Beer Goggles: What I Think I Learned at Dreamforce

Customer Experience Matrix

I’m writing this on my way home from Dreamforce, the Salesforce.com user conference that has become the primary industry gathering for marketing automation vendors. The theme includes easier connectivity to external data, via standard connectors in general and the Salesforce.com AppExchange in particular. Congratulations and thanks to the Salesforce.com team that made it happen.

Going Big on Small: Joe Payne on HubSpot’s $32M Round

It's All About Revenue

The pattern of conversations will look something like this: First there will be a burst of emotion (observers will shout congratulations from the rooftops and laud HubSpot for attracting Google Ventures and Salesforce.com as investors).  Google Bookmarks. Demand Generation Eloqua funding Google Ventures hubspot investment Joe Payne salesforce.com Venture Capitalby Joe Payne | Tweet this. Much will be said over the next few days about HubSpot’s $32M Series D round.  should note that Eloqua serves a very different market than HubSpot. Oracle bought Market2Lead. 

Top 40 Twitter Feeds You’re Not Following

It's All About Revenue

Dan Darcy – Dan, VP of Product Marketing for salesforce.com, shares views on tech, social media and business. Christian Oestlien – As a manager on the Google+ project, Christian tweets from the frontlines of social media development. Google Bookmarks. by Jesse Noyes | Tweet this Social media is a meritocracy, right? Well, not always. The plethora of voices social media unleashed on the world means getting attention can be tough. Often people with great things to say go unnoticed. Nowhere is this more true than on Twitter. Drop a name in the comments. Share email. Facebook.

BtoB 31

Sales 2.0 Starts with You

Sales Intelligence View

facebook google linkedin Sales sales productivity sales prospecting salesforce.com sCRM social intelligence social media social selling socialprise twitterThere is a shift being made in businesses regarding their approach to gaining new business and managing their customers. Social CRM is on the rise and this is more than a few bells and whistles being added into your contact database. With a large focus being made in the movement away from sales data and [.]. Prospecting Sales 2.0 Sales Intelligence Social CRM Social Selling Technology B2B b2b sales CRM crm 2.0 customer 2.0

B2B 22

DemandCon: Why Storytelling Drives Demand Generation [Video]

It's All About Revenue

As an example of this, Ernst pointed to Salesforce.com. Google Bookmarks. Demand Generation B2B b2b marketing Content Marketing crm DemandCon Forrester Research Jeff Ernst lead management Lead Nurturing Salesforce salesforce.com stories storytelling TEDby Jesse Noyes | Tweet this. Jeff Ernst would like you to know that people don’t give a hoot about your product. Share email.

The Top #Nifty50 Women in Technology on Twitter for 2012


San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. Stanford grad with two degrees in computer science, Marissa is known for long tenure at Google, where she was the company’s first female engineer and later served in different VP roles.  Ory is Policy Manager Africa for Google in Nairobi, and co-founder of Mzalendo/Ushahidi.

8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

Google Analytics. From the group introduction: Google Analytics is widely used in the web analytics industry and is becoming more and more extensive. Why it’s great:  The description is a bit of an understatement since as many as 50 million websites deploy Google Analytics as of late 2015 ( source ). Salesforce.com. From the group introduction: Salesforce.com.

InsideView Launches First Ever Social Selling University

Sales Intelligence View

facebook google Inbound Marketing insideview linkedin marketing Microsoft Dynamics netsuite oracle oracle crm on demand paul greenberg Sales sales productivity sales prospecting salesforce.com Social CRM social intelligence social media social selling twitter Web 2.0Prospecting Sales 2.0 Sales Intelligence Social Media Tips Social Selling B2B b2b sales CRM customer 2.0 Enterprise 2.0

List of Brand-Side Corporate Social Strategists: Twitter Edition


Director, Social Media Marketing at SAP. •  Maria Poveromo – Director, Social Media at Adobe Systems. •  Shashi Bellamkonda – Director Social Media, Network Solution. •  Natalie Hanson – Senior Director, Strategic Programs & User Experience Consulting at SAP. •  Lorna Li – SEO & Social Media Marketing Manager at Salesforce.com. •  David Kim – Group Manager, Consumer Content Strategy at Symantec Corporation. •  Fred “Fritz” Alberti – Director of Social Media at Salem Web Network. •  Vishal Ganeriwala – Sr. Post on Google Buzz. Here you go. Serious disconnect there.).

List 31

Dreamforce 2013 Party Guide: A Map of the Hottest Parties to Attend!

Sales Intelligence View

Each attendee will also walk away with a new Google Chromecast for attending. Social Selling Technology b2b sales Dreamforce insideview salesforce.com Are you attending Dreamforce next week? We’re thrilled to sponsor Dreamforce 2013, the biggest cloud computing event of the year with over 120,000 visitors expected to attend. Click here to register and receive the exclusive password.

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11 Features to Bring Salesforce Chatter to Life

It's All About Revenue

Salesforce.com’s slick demos show how users can seamlessly collaborate through it’s micro-blogging system Chatter. At Google Bookmarks. Sales & Marketing Alignment Chatter email Facebook Force.com Force.com Labs HootSuite Lead Scoring sales and marketing sales and marketing alignment Salesforce salesforce.com Seesmic Twitterby Andrew Sinclair | Tweet this. At its core, Chatter is about creating news feeds from people and recording updates. These news feeds let users stay informed, collaborate, and act on real time information. Behind Auto follow people and records.

A Secret No More: Eloqua on Salesforce’s Acquisition of Radian6

It's All About Revenue

Colleagues, friends, semi-strangers all DM’ing, emailing, texting the news: Salesforce.com just bought Radian6.  In other words, Salesforce.com and Eloqua share the same path, and our friends on the Bay just cleared a lot of thicket with this acquisition.  We already tightly integrate with Salesforce, and we expect this latest move will make integrating the social profiles that much easier for our clients. Google Bookmarks. by Joe Payne | Tweet this. My iPhone blew up this morning.  Here’s ours: CRM and social are no longer adjacent industries.  Surprise? Share email.

6 Brilliant Uses of Video

It's All About Revenue

Salesforce.com’s CRM Demo Video. Salesforce.com knows video because they know what viewers want.  We want the lines between entertainment and education to blur.  Google Bookmarks. Content Marketing Black & Decker Boone Oakley Dan Pink Daniel Pink Eloqua JESS3 RSA salesforce.com Stanley State of the Internet Taylor Guitars video viral video Youtubeby Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth?  The RSA’s Drive – The Surprising Truth About What Motivates Us. Everything changed after this video came out. 

Video 28

Dreamforce: Ending the “Accidental Revenue” Myth

It's All About Revenue

Google, or Apple or even Salesforce.com is born. We’re also thrilled to have Salesforce.com ’s Senior Vice President of Marketing, Kraig Swensrud making the introductions in the session. Revenue Performance Management Adobe Ann Lewnes Christine Heckart CMO Dreamforce Dreamforce 2011 Kraig Swensrud marketing performance NetApp revenue performance sales and marketing alignment salesforce.comby Joe Payne | Tweet this There’s a mythology that surrounds the entrepreneur. Too often, we buy into the story that some genius rolls out of bed, has an epiphany and – Wham!

Sales 23

Six FREE Tools To Measure Social Media for Business

PWB Marketing Blog

It’s like Google Alerts on steroids. Google Alerts (free) – set up email alerts for your company name, product, and competition. Google Analytics (free) – the most popular web analytics software, used by 53% of all websites. You can configure Google Analytics to measure social web traffic. B2B Social Media Facebook Google Analytics Media TwitterThat’s a problem.

13 Events You Should Attend In 2013

It's All About Revenue

GAUGE (Google Analytics Users Great Event). Given the extensive Google Analytics user base, this unique user event offers the opportunity to engage with a variety of attendees across a broad spectrum of verticals and operations. The content is focused on experience and knowledge sharing, as well as skills improvement to optimize your use of Google Analytics. 6.  Las Vegas, NV.

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May The Force Be With You: 4 Takeaways From Cloudforce 2011

It's All About Revenue

Salesforce.com thinks the SaaS industry is ready for a re-launch. Cloud 2 ” is now the fundamental underpinning of Salesforce.com’s application strategy. Salesforce has been arguing for years that customer service starts by searching Google, asking friends on Facebook, and Tweeting for help on Twitter. Salesforce.com is committed to building a powerful development platform. At Cloudforce, Salesforce.com again showcased the ability to use the Force.com platform for rapid application development. Google Bookmarks. by Andrew Sinclair | Tweet this. VMforce.

Sales 11

Marketo TV Discusses Social Selling with InsideView

Sales Intelligence View

facebook google Inbound Marketing insideview marketo sales productivity salesforce.com social selling twitterDuring Dreamforce, Marketo the revenue performance management company hosted a “Marketo TV&# session where they met with dozens of people to discuss marketing automation, social media and Salesforce. This is the video featuring InsideView discussing the growing need for social media adoption in sales groups as well as high level thoughts on where the industry [.]. Sales 2.0 Sales Data Sales Intelligence Social Selling Technology B2B b2b sales CRM crm 2.0 customer 2.0

Sales 10

Marketing Features in Salesforce.com Winter 10

Modern B2B Marketing

Once again Salesforce.com has delivered a great set of new features for Marketers in the Winter 10 release.  This is more relevant than ever since marketers may wish to use Salesforce.com to track events like seminars that may have a registration fee.  Finally, Force.com sites now have Google Analytics support which means you can use Google for web analytics without code. 

The Big List of Dreamforce Parties

Modern B2B Marketing

also did not list any parties I couldn’t confirm, nor did I include private parties like Stratera, Sakonent, Accenture, Deloitte, CoreMatrix, and Google (though if you are a customer of one of these companies you may want to reach out to your sales rep for details). B2B Marketing Salesforce.com dreamforce Dreamforce Cocktails Dreamforce Events Dreamforce PartiesCrashCloud.

8 Rules When Using Social Media as a Support Channel

It's All About Revenue

CRM systems like Salesforce.com already provide integration between Twitter and Call Center Support cases. Google Bookmarks. Social Media b2b marketing crm customer retention customer service customer support Focus LinkedIn linking Quora SaaS Salesforce salesforce.com service level agreements SMB social media support channels Social Times support channels topliners Twitter vendor servicesby Zainab Ali | Tweet this. This past week, we published a guest post on Social Times about how B2B customers were turning to social media channels to express complaints and seek support.

The 10 Best B2B Videos

It's All About Revenue

Speaking of production, were are doubly thrilled that our partner, JESS3, won a special Best Production award for the work they’ve done with us, Salesforce.com ( State of Cloud Computing ) and even for themselves ( State of the Internet ).  Other winners included: Salesforce.com, which took home the Grand Prize for How to Use Online Video for B2B Marketing and also collected awards in the categories of Best Customer Service Video ( Service Cloud Demo ) and Best Video Explaining a New Concept ( Chatter Overview Demo ). Google Bookmarks. by Joe Chernov | Tweet this. Perfect. 

Digg 16

The Top #Nifty50 Women in Technology on Twitter for 2012


San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. Stanford grad with two degrees in computer science, Marissa is known for long tenure at Google, where she was the company’s first female engineer and later served in different VP roles.  Ory is Policy Manager Africa for Google in Nairobi, and co-founder of Mzalendo/Ushahidi.

Dreamforce Session Recap: Write Awesome Emails, Understand the Marketing Technology Landscape, and Rock Your Inbound and Outbound Marketing

Modern B2B Marketing

Dreamforce-goers have braved the elements of San Francisco, surviving a few rainy days under Salesforce.com’s huge inflatable structure connecting Moscone North and South. According to Google, 18% of all clicks go to paid results and 82% of clicks go to organic results. Salesforce.com Be Human. Was it good? Was it bad? Were the emails useful? Give People a Chance to Opt-Down.

Nice to get back in touch with Amanda Nelson at Ringlead

Fearless Competitor

Ogden of Find New Customers used to write a lot of guest posts for the Salesforce.com blog, like the very popular article The Importance of Attitude , which was about my nasty fall and recovery a year ago. My contact at Salesforce.com was Amanda Nelson. Ogden on Google. Jeffrey L. It’s already been shared on Twitter 100 times, so please check it out. Thank you.).

Enter The Ninja: The Anatomy Of An Uncommon Job Title

It's All About Revenue

In response, young workers are taking to Q&A sites like Quora and LinkedIn as well as amassing accreditations from places like Amazon and Salesforce.com to establish a range of expertise. Google Bookmarks. Marketing Efficiency Amazon Babson College Bala Iyer Big Commerce IT management job titles LinkedIn ninjas Quora Salesforce salesforce.com Social Media Stephen R. Reddit.

Digg 19

“Revenue” Turns One

It's All About Revenue

Google Bookmarks. Content Marketing AdAge Carbonite David Friend Eloqua engagement Facebook inbound links infographics Phoenix Suns publishing Radian6 revenue Salesforce salesforce.com SxSW The Blog Tree Twitterby Jesse Noyes | Tweet this. We’re donning our party hats at Eloqua today. Because today “It’s All About Revenue&# turns a year old. Woohoo! posts per week. Share email.

The 4 Stand Out Aspects of Salesforce Summer 11

It's All About Revenue

While this release is not heavy on features by Salesforce.com standards, the company has been on an acquisition spree as of late and the Dreamforce keynote only a few months away, so I expect to see a lot more in the works. Salesforce.com’s development of numerous Force.com features and tools. believe that Chatter will be an integral part of all Salesforce.com products in the future. With Salesforce.com’s acquisitions and investment in collaboration and productivity tools, they’re clearly developing a full suite of tools to help people collaborate and connect.

B2B Marketing’s Measurement Problem

Digital B2B Marketing

No one makes a million dollar decision based on one white paper, one email or one Google search. In most B2B organizations, Salesforce.com or a similar solution is the system of record. The buying process may take 12 to 18 months. 20 different people may be involved in the decision. Peers, consultants and analysts will provide their input. Beyond cold, these leads may frozen solid.

Marketo Adds Custom Objects. It's a Big Deal. Trust Me.

Customer Experience Matrix

Specifically, it hasn’t let users set up custom objects (although they’ve been able to import custom objects from Salesforce.com or Microsoft Dynamics CRM ). Similarly, the advertising features make it simpler to export audiences to receive ads in Facebook , LinkedIn , and Google and to find similar audiences in ad platforms Turn , MediaMath , and Rocketfuel. My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?” but “Where is the data stored?” It''s not that I''m obsessed with data. Well, maybe a little.)