Valasys

MAY 28, 2020

Fab Dolan, Head of Marketing at Google Canada , explains this intersection between digital and physical spaces of customers and its impact on their buying decisions as follows: “The brands that are winning are the ones that understand and own the fundamental interplay between experiential and transactional. Event Marketing inspires trust.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Valasys

JANUARY 17, 2020

Marketers adjust their messaging as B2B customers progress through the sales cycle. & content reflecting on positive word-of-mouth-marketing (WOMM). Influencer marketing, also, has a great impact on the psyche of the B2B customers which leads to greater sales conversions & the retention of the customers post-purchase.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

DECEMBER 23, 2019

They also inspire positive Word of Mouth Marketing (WOMM) by reflecting on the customer-centric approach of the marketers rather than a sales-driven perspective. According to a report by Search Engine Watch, Google prefers ranking video content higher than text-based content.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Work Management 59

Valasys

OCTOBER 14, 2019

Before the concept of online omnichannel reputation management picked up, companies used to rely exclusively upon offline word-of-mouth-marketing (WOMM). Omnichannel Reputation Management Scales Up Sales & Marketing Activities : This one is the most obvious implication of omnichannel reputation management.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Valasys

JULY 6, 2020

Focusing on retention marketing paves the way to business growth by reducing expenses on expanding marketing and sales outreach and by providing your customers with the value, in a propitious manner inviting brand advocacy and positive word-of-mouth-marketing (WOMM). Read more A guide to using Google ads for B2B Lead Generation.

WOMM 84

WOMM Word of Mouth Top of Funnel Business 84

Valasys

AUGUST 6, 2019

If your business sales to other businesses you might get sleepless nights thinking over the best practices to amalgamate into your marketing strategies. The conventional sales funnel is now no longer strictly a funnel-like structure, where the research was confined only to the initial stages of awareness & engagement. Well, it is.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

SEPTEMBER 25, 2019

7) Creates a Network for Marketers to Benefit from online Positive Word-of-Mouth-Marketing (WOMM) : Having an efficient content syndication strategy allows publishers as well as brands to benefit from the positive Word-of-Mouth Marketing (WOMM).

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

AUGUST 26, 2019

Omnichannel content strategies encompass multichannel sales approaches that have been optimized to provide customers with a holistic & 360-degree shopping experience. Several BI tools & tools such as Moz & Google Analytics can help marketers analyze the relevant keywords being searched by their ideal personas. .

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

JULY 16, 2019

Another research study by Gartner implies that 73% of the shoppers don’t entertain any direct contact by the salespeople from unknown organizations, rather prefer to contact the sales team themselves, once they are finished with extensive researches about the products or services that resonate with their pain points. .

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

JULY 8, 2019

People prefer to purchase from people, rather than brands; hence, in order to expedite the journeys of the prospects through the conventional sales funnel, it is extremely important for the marketers to optimize personalization & users’ experiences (UX). The threshold of “personal value” is extended further by video testimonials.

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56