Search Engine Journal

APRIL 19, 2023

Discover the dos and don'ts of Google Shopping ads and how to improve your return on ad spend (ROAS) while working smarter than your competition. The post Google Shopping: 5 Ways AI Can Increase Ecommerce Sales & Profit appeared first on Search Engine Journal.

eCommerce 110

eCommerce ROAS Google Spending 110

Convince & Convert

DECEMBER 4, 2014

Which brings me to webinars. I love speaking and presenting, but I don’t love the costs associated with doing webinars. Yet, when I look at the activities in 2013 that brought the biggest boost to my email list, webinars were hands-down the most successful. Run Your Next Webinar as a Hangout On Air. Unlimited Viewers.

Webinar Metrics 165

Webinar Metrics Google Autoresponders Youtube 165

Anyword

MARCH 29, 2022

First, let’s quickly outline some of the key points discussed in our webinar: Now let’s dive into what we discussed on the webinar. How you can boost conversions and sales with a data-driven approach. Check out the webinar recording. We’re talking Facebook Ads, Google Ads, LinkedIn Text Ads, and more.

Copywriting 98

Copywriting Webinar Metrics Lead Scoring Lead Ranking 98

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. How to Evaluate the Success of Your Webinars.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Marketing Insider Group

JULY 14, 2020

Some have experienced a slow down in sales while others, unfortunately, had to close down. . Here are just some of the ways B2B sales will change as a result of this pandemic. For example, Petit Collage launched a sale for a discounted price that was helpful to parents with kids at home who need more things to keep their mind active.

B2B Sales 351

B2B Sales Marketing AI Top of Funnel Work Management 351

Hubspot

APRIL 13, 2021

Initially launched in the 1990s, webinar caché once relied heavily on live events. In 2020 however, we saw the webinar space pivot towards the on-demand space. Lower cost per acquisition, ease of automation, and building trusted archives of useful content has proven to be an effective means of moving customers through the sales funnel.

Work Management 97

Work Management Webinar Metrics Marketing Management Software 97

Oktopost

JULY 30, 2020

Between January and April 2020, the number of brands running webinar ads has more than doubled from 223 to 463. This means webinars are now mainstream even with the most traditional of industries. Actually, forget about industries, webinar and online meeting software like Zoom and others are even being used for family gatherings.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

SendX

JUNE 16, 2020

If you are selling B2B software , you can run LinkedIn ads or Google Ads. If it is a high-ticket sale, you might want to invest in a good webinar or conference. Have a shorter sequence for someone who came after watching an hour-long webinar. Sales Emails/Retention Emails. Payment Plan. Team Size of the company.

Email Marketing 195

Email Marketing Webinar Metrics Examples Marketing & Strategy 195

The Point

AUGUST 25, 2022

Why then, in a world of on-demand, streaming, watch-where-when-and-how-you-like content, do we B2B marketers still insist on promoting live Webinars, and expect attendees to show up on a specific day at a specific time, fully cognizant they’ll have the option to watch the recorded event at a later date? Two, salespeople love Webinars.

Webinar Metrics 52

Webinar Metrics Demand Generation Agencies Top of Funnel Paid Social Agency 52

Webbiquity

JANUARY 26, 2021

Directory links no longer matter much (though building out your Google My Business profile is vital ). A Google search on “web presence optimization” yields more than 150 million results. A webinar (which may be the basis of a video and podcast episode). But the WPO approach is more popular than ever.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Martech

APRIL 12, 2022

A hub and spoke content marketing strategy can help you boost keywords rankings, increase website traffic and enhance downstream metrics like conversions, leads and sales. Join Conductor in a live webinar and learn the basics of a hub and spoke model. You’ll also take away a four-step process you can use to rank higher.

Lead Ranking 83

Lead Ranking Lead Scoring Google Content Marketing 83

Brandpoint

MAY 18, 2020

In today’s digitally focused business environment, it’s more important than ever for sales and marketing departments to work together to create content and collateral that’s effective in driving sales. The new reality is that sales and marketing are continuously and increasingly integrated.

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

Convince & Convert

MAY 7, 2013

Following is a step-by-step list of how to host a memorable, interesting, and useful webinar. For instance, we did a webinar about Google analytics. Rather than call it “Advanced Analytics,” we called it, “The Lies and Truths of Google Analytics.” Choose a topic and a headline that has great search potential.

Webinar Metrics 160

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 160

The Point

OCTOBER 29, 2021

Here are just some of the more creative ways we’re seeing clients use chatbots to increase sales engagement, shorten sales cycles, and drive revenue: 1. But chat is also about providing options, and reducing friction, and making it as easy as possible for someone to talk to sales when ready. Check out our recent Webinar on …”).

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

BOP Design

AUGUST 4, 2020

Google recently announced that it will be keeping their employees home until at least July of 2021. Below are four tips on how to make your next B2B webinar, client meeting, or presentation super polished — even from the confines of home. Read more: Why bridging the gap with Sales and Marketing is now more important than ever.

Conference 86

Conference Webinar Metrics Marketing Agencies 2 Video Marketing 86

Optinmonster

MARCH 13, 2024

When we were preparing to launch our annual Black Friday marketing campaign in 2020, we wanted to get more people to participate in the sale and improve our revenue. This is great not only for lead generation but also will make the follow-up and closing of the sale more personalized. The key differentiator is visual storytelling.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

SnapApp

JUNE 4, 2019

A report by GoToWebinar found 73 percent of B2B marketers think webinars are the best way to generate high-quality leads—which is why 57 percent admit to planning more webinars within the next year. Webinars can take hours to plan, run and promote. Choose a relevant webinar topic. I don’t blame you. Let’s dive in.

Webinar Metrics 120

Webinar Metrics Effectiveness Co-Registration B2B 120

Hubspot

FEBRUARY 14, 2024

The last thing you want from a sales email is sleazy, spammy… or even sales-y copy. That might sound counterintuitive, but I interviewed Yuval Ackerman , email strategist, who shared her top tips for writing sales email marketing that don’t give you the ick! Gaudio’s sales emails receive: 36.3% click-through.

Copywriting 61

Copywriting Click Rate Open Rate Paid Search Agency 61

Optinmonster

APRIL 11, 2024

Unless you have access to their inbox, marketing to those leads and making sales is going to be a lot harder. You can talk to your customers on a 1:1 basis directly in their inboxes, personalize your communication, and improve your sales and marketing metrics. It’s the world’s 2nd-largest search engine , next only to Google.

Social Media 90

Social Media Media Ideal Customer Profiles Lock-In 90

SmartBug Media

JULY 30, 2021

The Value of Lead Tracking in Google Analytics. The flexibility of Google Analytics can be both a blessing and a curse. Thankfully, there are a few actionable tips (some easier than others) to take in order to set up lead tracking in Google analytics. And soon you’ll be on your way to monitoring leads in Google Analytics.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Scoring 98

Optinmonster

APRIL 4, 2024

Want to learn how to get more leads and increase your online sales? That’s because one of the secrets to getting more sales is to get more leads. You can use a tool like Google Analytics to understand your existing web traffic, how well they are converting, and where they are coming from.

eCommerce 73

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 73

SalesGrape

OCTOBER 16, 2023

Driving Sales and Building Brand Awareness: Key Strategies in Medical Device Marketing Understanding the Market: Identifying Target Audiences and Competitors in Medical Device Marketing In order to effectively drive sales and build brand awareness in the medical device industry, it is crucial to have a deep understanding of the market.

Paid Content 86

Paid Content Marketing & Strategy Marketing Strategy Webinar Metrics 86

Webbiquity

AUGUST 1, 2023

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts. Fresh Content Google loves fresh content. Sites like Inc.,

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Only B2B

FEBRUARY 6, 2024

However, partnering with a best-intent data solutions company offers you a real competitive advantage in your sales and marketing efforts. Read on, this blog provides you with a step-by-step guide for increased sales and marketing ROI. This accelerates the sales cycle and brings deals to closure faster.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Measuring ROI : Like any business investment, we need to measure our marketing efforts’ return on investment (ROI).

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Hubspot

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Sales collaboration dramatically improves results, but bringing it to fruition can be more complex than it sounds.

Sales Management 69

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 69

Act-On

APRIL 10, 2024

But not entirely unlike when a colleague sends you a link to a gated ebook, you give your contact info to download it, and then get a phone call from a sales rep the same day. And it takes an average of 20 touches with a brand before a prospect becomes a potentially successful lead for the sales team. How inappropriate!

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Biznology

SEPTEMBER 6, 2017

They need tactical videos that support their sales and marketing content strategy. But there’s no doubt that many visitors arrive at websites with specific questions and want quick, credible, answers, not sales-y overviews. A Google search for personalized video will turn up lots of options. Different kinds of tactical video.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

NetLine

JUNE 9, 2021

While we scratched our heads and made adjustments where we could, there was one section we got right long before March 11, 2020: The future of webinars. Webinars Were On-Pace to Breakout Before COVID-19. Between 2018 and 2019, Webinar production saw a 64% increase, more than doubling in availability across our platform.

Webinar Metrics 52

Webinar Metrics Trends B2B Marketing Top of Funnel 52

SmartBug Media

SEPTEMBER 8, 2021

In this webinar recap of “How to Improve Demand Generation with a Creative Video Strategy,” we’ll be exploring how you can increase organic traffic, subscribers, conversion rates, views, and the effectiveness of your next video with our panel: Taylor Biggin from Vidyard , Scott Schilling from Brandlive , and Kristina Argiroff from Rybbon.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

The Point

JUNE 26, 2013

From a marketing perspective, does it matter if prospects actually attend Webinars once they register? Anecdotally, our experience is that the difference in lead quality between Webinar registrants who show up on the day, and those who don’t, can be minimal at best. With that said, what can you do to reduce the no-shows?

Webinar Metrics 100

Webinar Metrics B2B Thought Leadership Lead Nurturing Telemarketing 100

Vidyard

MARCH 23, 2021

Or if you’re a sales leader or rep looking for more intel or insight on how video can grab your prospect’s attention, accelerate deal cycles, and close more business—we’ve got you covered too. Video for Sales Statistics 1.1 Virtual Conference and Webinar Statistics 3. Contents 1. Grab Prospects’ Attention 1.2

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Parse.ly

OCTOBER 7, 2021

Here are a few of the highlights from our webinar discussing the challenge of measuring content ROI and proving the impact of your content marketing teams’ work : How do you expect your marketing budget to shift next year? People are spending less and less time with sales reps than ever before.” about how we can help.

Top of Funnel 90

Top of Funnel Budget Programs Webinar Metrics ROI 90

Launch Marketing

MAY 11, 2023

Lead generation comes in many forms, and it can be hard to know where to begin if you are short on time and need a quick boost to your sales pipeline. Utilize these tactics and points of execution to help marketing uncover more qualified leads for the sales team. Content may be hiding in unexpected places.

Paid Content 118

Paid Content Top of Funnel Webinar Metrics Sales Qualified Leads 118

Lead Liaison

MARCH 14, 2018

To watch “An Introduction to Sales Enablement” in its entirety, click here. Lead Liaison provides an introduction to sales enablement. Learn the definition of sales enablement, why companies use it, and how it can help your business. It will read exactly as presented in the webinar. Ryan Schefke, Lead Liaison.

Top of Funnel 48

Top of Funnel Webinar Metrics Lead Liaison Marketing Automation Services 48

Zoominfo

OCTOBER 21, 2021

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion? Awareness Stage 2. Interest Stage 3.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Scoop.it

JANUARY 26, 2023

Experienced marketers and sales experts understand that each stage of the sales funnel is equally important in guiding potential customers on their journey. But what about the bottom of funnel sales content, or BoFU content as it’s also known? The answer is a resounding yes, but you need to know what you’re doing.

Top of Funnel 87

Top of Funnel Conversion Case Study Case Studies 87