SpotMe Blog

MAY 17, 2022

When it comes to branding the event, you can’t create your own branded app in the App Store or Google Play. Best for : Virtual conferences with ticket sales. . SpotMe comes with webcasting , 2-way breakouts, personalized agendas , full branding, and whiteboard features. Inxpo (founded in 2004) is a webcasting solution.

Conference 52

Conference Best Practices Webcast RFP 52

markempa

MARCH 6, 2006

« Generating Real Sales Leads from Tradeshow/Conferences | Main | Webcast: 8 Critical Success Factors for B2B Lead Generation » Seth Godins speech on Marketing at Google Six time best selling author Seth Godin speaks to Google as part of their Authors@Google series.

Lead Generation 120

Lead Generation Google B2B Marketing B2B Thought Leadership 120

Conductor

APRIL 15, 2020

There are many free tools, like Google Keyword Planner that can help get you started, but for the sharpest insights, you may want to consider an enterprise solution like Conductor , that helps you understand your audience, identify opportunities, create powerful content, and measure your performance. . Our sales initiatives are also shifting.

B2B Marketing 64

B2B Marketing Enterprise Management Planning B2B 64

Heinz Marketing

MARCH 30, 2020

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher.

Top of Funnel 75

Top of Funnel Webinar Metrics Training Work Management 75

Marketing Insider Group

APRIL 20, 2015

And this drives a deeper wedge in the goal of marketing and sales alignment. The Bottom Line: When marketing gathers up new names from contact forms and dumps them over to sales, no one wins. I spent the first 5 years of my career in sales. And marketing needs to partner closely with sales. So what is a lead?

Lead Ranking 100

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 100

KoMarketing Associates

MAY 1, 2013

Webinars/webcasts (88%). However, software marketers use Google+ (33% vs. 39%) and Pinterest (21% vs. 26%) less than their B2B peers. How Are They Doing It? According to the research, software marketers are using an average of 14 content marketing tactics, most notably including: Social media (excluding blogs) (93%). Videos (87%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Webbiquity

JUNE 16, 2015

Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales. Because with the exception of direct response (a small part of content marketing), content supports sales rather than driving them directly. TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

markempa

NOVEMBER 14, 2005

« Winning the Complex Sales Cycle with Thought leading Content | Main | Embattled CMOs share strategies to improve marketing influence » Google Makes Web Analytics Free but will it help your lead generation? Google (web) Analytics is now free for websites that have less than 5-million page views.

Lead Generation 120

Lead Generation Analytics Generation B2B Thought Leadership 120

Buzz Marketing for Technology

JUNE 27, 2008

Sponsored White Papers, Webcasts, and Downloads. Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors. Googling Google. Sponsored White Papers, Webcasts, and Downloads. Googling Google. White Papers and Webcasts. Recommended. Follow ZDNet on Twitter.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

KoMarketing Associates

MAY 23, 2017

You can use Twitter Analytics as well as social media referral traffic data in Google Analytics to get a better understanding of what your audience finds most interesting about your business. Use video on Twitter to go over sales question and answer sessions, webcast or webinars, display company culture and more.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Buzz Marketing for Technology

JUNE 27, 2008

Webcasts |. Six Techniques to Get More from the Web than Google Will Tell You. Find out why a new study picks Googles Messaging Security over competitors. Salesforce for Google Apps Webcast. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

SWZD

SEPTEMBER 23, 2019

Matt began his career at Merck P harmaceuticals in a rotational program that exposed him to several sales and marketing roles. He said in his current role he works closely with the sales team and is talking with clients on an almost daily basis. Alignment with Sales. We also asked Matt about aligning marketing and sales.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 48

markempa

MARCH 6, 2006

« Consistent Lead Generation Pays Over Long Term | Main | Seth Godins speech on Marketing at Google » Generating Real Sales Leads from Tradeshow/Conferences Aaron Ross over at "Building The "Sales Machine" shares some great tips on trade show lead generation. Hold on a second, superstar.

Lead Generation 120

Lead Generation Conference B2B Sales Sales Qualified Leads 120

Convince & Convert

MARCH 27, 2012

Professional services companies need to realize that they are in competition with not only other consultants in your space, but also media companies in your industry, Google, and the billboard down the street. Partial Google Analytics Chart with Referrals Showing for Content Marketing Institute.

Work Management 142

Work Management Marketing Management Marketing Automation Services Service 142

LeadSquared

OCTOBER 23, 2016

What social media platforms are recommended for a webcasting provider? For a webcasting service, it would be better if you run ads on video platforms like YouTube. You can promote the ticket sales as well, and it is a pretty simple step-by-step process. Google+: 11. What is your take on Google+? Instagram: 12.

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52

Hubspot

MARCH 14, 2018

An active, entertaining YouTube channel -- which is free to make through a Google+ account (also free) -- strengthens these users' brands and extends their reach to new audiences. Once you've created a YouTube channel and uploaded your video content, you can open a Google AdWords account and link it to your video campaign.

Youtube 77

Youtube Advertising Agencies Adwords Mobile Advertising 77

Convince & Convert

MARCH 27, 2012

Professional services companies need to realize that they are in competition with not only other consultants in your space, but also media companies in your industry, Google, and the billboard down the street. Partial Google Analytics Chart with Referrals Showing for Content Marketing Institute.

Work Management 130

Work Management Marketing Management Marketing Automation Services Service 130

Marketing Insider Group

MAY 5, 2011

In multiple searches on Google, I found nothing recent or very helpful regarding this topic on the first page. Marketing Attribution Modeling could be defined as the science of determining the value of each customer touch point leading to a sale as opposed to just the last one. Boy, was I wrong! The longer the time frame the better.

Marketing Attribution 100

Marketing Attribution ROI Paid Search Agency Lead Ranking 100

Webbiquity

NOVEMBER 20, 2023

Create sales chatbots to greet site visitors, answer common questions, and boost sales revenue. Webinar and Webcasting Tools EasyWebinar EasyWebinar’s comprehensive platform is tailor-made for marketers to seamlessly manage every facet of their virtual events from a single hub. The Dates: Now through December 10th.

Enterprise Management 195

Enterprise Management Marketing Management Budget Programs Software 195

markempa

NOVEMBER 10, 2005

« B2B Lead Generation Blog Adds FeedBlitz for Email Notification | Main | Google Makes Web Analytics Free but will it help your lead generation? » Winning the Complex Sales Cycle with Thought leading Content David Meerman Scott shares some great ideas on how to leverage your thought leading content on your website.

Sales Cycle 120

Sales Cycle Lead Generation B2B Sales Leads 120

Anything Goes Marketing

OCTOBER 8, 2007

Here's an easy example: Go to Google and type in "Toronto Maple Leafs". In this case it seems that StubHub is tracking the search engine which is Google and the search engine keywords which are "Toronto Maple Leafs". StubHub can then evaluate which search engines and keywords resulted in the most sales and invest appropriately.

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

Anything Goes Marketing

NOVEMBER 16, 2008

Reduce: Not only should B2B companies reduce the amount of lead leakage where leads are being lost is the sales/marketing funnel by tightening up processes, the following also needs the be considered: Reduce the amount of communication that you're sending to leads. Are you saying to yourself "Are you on drugs Chad? A bonus R is "Remove".

Top of Funnel 100

Top of Funnel Lead Ranking RSS Lead Nurturing 100

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Landing Pages – Specifying destination pages, allowing for copy and form elements that are customized by you to help screen out poor-quality leads that will only frustrate your sales force. Are All Leads Created Equal?

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

NuSpark Consulting

JULY 15, 2011

Increase sales. This goal is managed by putting together a content map, along with a marketing automation platform, in an effort to drive static, old leads to sales-readiness, by providing those leads with additional valuable content. Google ranks a site through a variety of factors. Engagement Coaching. Content Optimization.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Increase sales. This goal is managed by putting together a content map, along with a marketing automation platform, in an effort to drive static, old leads to sales-readiness, by providing those leads with additional valuable content. Google ranks a site through a variety of factors. Engagement Coaching. Content Optimization.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Navigation Summary (or) Click Path Analysis Many analytics packages, such as Google Analytics, WebTrends, and Omniture, have Navigation or Click Path Reports that show which pages visitors came from – and which pages they visited next.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Webcast 40

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? The concept is simple, do everything you can to achieve the highest Quality Score that you can (no matter which of the major engines you are advertising with – Google AdWords Quality Score , Bing mentions Quality Score.)

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Adobe Experience Cloud Blog

JANUARY 11, 2010

Learn how ShipServ increased sales opportunities by 75% by adjusting content and maximizing marketing resources. Angel of webcasting company Sonic Foundry, is designed for marketers who work with complex demand generation programs. Learn to target the sales funnel more effectively and better define key influencers. .

Webinar Metrics 48

Webinar Metrics Enterprise Management B2B Marketing Budget Programs 48

Anything Goes Marketing

APRIL 5, 2009

While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may include generating X number of leads, Y amount of influenced pipeline and/or Z amount of influenced sales. A key part of “doing more with less” is automating your email marketing campaigns.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Paul Gillin

OCTOBER 11, 2012

Don’t just copy and paste the promotion from a webcast. The Sales Best Practices group on LinkedIn has a different membership than the Construction Professionals group. You can also use Google URL Builder. It generates longer links, but they’re compatible with Google Analytics. Minimize Copy and Paste.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Online Marketing Institute

APRIL 4, 2011

Besides Google Adwords and Bing, what other major PPC sevices are. Support customer service and/or sales initiatives in the field. Potential authors include: Executive leadership and/or sales management. When working with multiple authors, resources like Google Calendar or Google Docs help organize efforts.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Valasys

AUGUST 19, 2019

In the fiercely competitive modern B2B landscape, lead generation strategies have evolved to target the most relevant people showing the willingness to buy, to improve their experiences through omnichannel marketing & to expedite their journeys through the sales funnel, which ultimately results in optimized sales revenues for the brands.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Conversica

SEPTEMBER 12, 2018

Curious how HR, sales, and marketing are currently using AI to exceed their goals and leave competition in the dust? This is especially valuable when it comes to providing sales teams with content and guidance about new leads. Luckily, sales is also using AI.

Marketing AI 49

Marketing AI Verticals Marketing Automation Services Work Management 49

markempa

NOVEMBER 15, 2005

« Google Makes Web Analytics Free but will it help your lead generation? And focus on leading indicators like [sales] leads not trailing indicators like sales.” - Christine Heckart, GM, Microsoft TV FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation Marketing Strategy Marketing & Strategy Webinar Metrics 120

Online Marketing Institute

APRIL 4, 2011

Besides Google Adwords and Bing, what other major PPC sevices are. Content for Thought Leadership We have seen effective thought leadership-style posts aid in the sales process -- particularly when dealing with complex B2B buying cycles. Are you a Search Engine Watch Member? |

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Everything Technology Marketing

MAY 24, 2010

Today's prospects filter out most attempts by companies to interrupt them with vendor and product focused marketing messages and sales pitches. While this situation can create a crisis in many marketing and sales organizations, it also offers a great opportunity. With compelling content that is relevant, valuable, and of high quality.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100