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Integrating Google AdWords with Salesforce to Measure Your Sales Funnel

NuSpark Consulting

Google AdWords has recently integrated with Salesforce so that you can import Salesforce leads and opportunities into AdWords and thus measure the performance of your Salesforce campaigns within Google AdWords. Google of course has been tracking ecommerce data for years, but never the complexities of a B2B sale.

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Best Google Optimize Alternatives When It’s Time to Make a Change

Convert

Google Optimize is great — up to a point. When your experimentation program grows past a certain stage and you have a firmer grip on A/B testing, you’ll need alternatives to Google Optimize. Let’s dive deep into the strengths and weaknesses of Google Optimize and show you other options. What is Google Optimize?

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Google Analytics vs ActiveDEMAND Agency Reporter

ActiveDEMAND

Google Analytics is a fantastic website performance platform but due to limitations in how it implements anonymity and data storage, it can’t do everything. What Google Analytics is great for. We really love using Google Analytics for website performance analysis and optimization. What Google Analytics is not great for.

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What Is A/B Testing? Boost Your Website's Performance

RebelMouse

Use analytics tools like Google Analytics or Google Search Console to examine metrics such as website traffic, bounce rate, CTR, trends, drop-off rates, and user behavior. Imagine that you want to increase the sales driven by your e-commerce product page. Sample Size: Make sure a sufficient sample size produces accurate results.

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Myth Busters: 3 Sales Intelligence Assumptions Dispelled

DiscoverOrg

Sales and marketing teams that buy into myths about data providers miss out on serious business value. Most of these myths lump all data providers together, failing to distinguish between bargain contact lists and verified data intelligence services: Think Netscape vs. Google Chrome. Myth 1: Contact lists = sales intelligence.

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Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark Consulting

Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before. Sample Calculations.

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Google Search Results Explained: Video Results

ClearVoice

What are Google video results? Google video results come in two types: a standard result and a featured video. What are Google video results? Sometimes, Google will cut to a relevant timestamp in the video so the user can start watching it from the most relevant time. Video is here and growing. Video results attributes.