Remove sales

Tony Zambito

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Rethinking Market Strategy In A Digital Economy

Tony Zambito

Customer behaviors have significantly shifted in the last decade impacting conventional thinking on the role of marketing and sales and their abilities to connect with customers. For good reasons too. One way to not be left behind is to rethink market strategies today in light of an evolving digital economy. (

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The New Social Buyer Ecosystem

Tony Zambito

.  My focus has been on using qualitative research to understand how buyers are developing social oriented ecosystems and how does this map to conventional thinking in B2B marketing and SalesSales: “Look, I’ve been around a while.  With Google Plus, circles are suddenly the new rage. 

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Three Reasons Executives Should Invest in Customer Strategy Before Marketing Automation

Tony Zambito

  Demands for sales force automation, marketing automation, social media platforms, content marketing platforms, lead generation programs, and much more presented with business case studies that appeal to the analytical side of business logic.   You set up your Google Reader and know it is information overload.