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LeadSloth
FEBRUARY 10, 2010
You need to link marketing automation to CRM so you can link campaigns to sales opportunities. SiriusDecisions did a lot of work here by defining the demand generation waterfall model: Inquiries > Marketing Qualified Leads > Sales Accepted Leads > Sales Qualified Leads > Won Business. Revenue Metrics.
LeadSloth
FEBRUARY 17, 2010
Use your Marketing Automation and CRM systems to see if this traffic converts to qualified leads and sales opportunities. It may take a while before potential clients are ready to buy or even want to talk to a sales person. Sales & marketing alignment is finally getting the attention it deserves. Lead Nurturing.
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LeadSloth
MARCH 16, 2009
ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). Typically, new leads are assigned to sales person before they are copied to Salesforce.com: the assignment rules are flexible. From Web Analytics to Demand Generation. Conclusion.
LeadSloth
AUGUST 11, 2009
Do your clients use Salesforce for Google AdWords, Marketing Automation systems or other tools? If the sales folks are complaining about poor-quality leads, remember that one way to increase lead quality is to raise the number of mandatory fields in your form. There is no set amount of fields that are best.
LeadSloth
JANUARY 12, 2010
Sales & marketing alignment. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. An attached CRM system can kick the records back into a marketing automation system’s lead nurturing program and alert the assigned sales rep if the leads become active.
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