KoMarketing Associates

DECEMBER 8, 2021

The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now. Organic search traffic can be tracked in search engine analytics platforms, such as Google Analytics, Bing, or Yahoo. To view it in GA, look under Acquisitions.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

JANUARY 29, 2015

In this post, I will outline eight key questions leadership in B2B organizations needs to ask and have answered from their marketing team, when it pertains to PPC and their Google AdWords strategy. Google / Bing & MSN / Second Tier Engines? How Much Am I Spending? All questions should start with the PPC budget.

Adwords 120

Adwords Advertising Agencies Organization Google 120

KoMarketing Associates

JANUARY 17, 2017

When I think of the biggest rivalries, I think Red Sox vs. Yankees, Sega vs. Nintendo, Microsoft vs. Apple, and sales vs. marketing. Okay, so maybe the last item in the list is a bit of an exaggeration, but it’s a fact that many companies isolate their marketing and sales teams from one another. Topic Generation. Lead Generation.

Sales Qualified Leads 120

Sales Qualified Leads Content Marketing Lead Ranking Content 120

KoMarketing Associates

FEBRUARY 3, 2014

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. Because the Google Shopping results utilize photos, they tend to draw more attention than the other text ads on the page. Screenshot via Google.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

KoMarketing Associates

JUNE 27, 2013

Image and Product Ads are great for B2B marketers that offer direct sales on their sites. Your products will be listed on Google Shopping as well as through selected search queries. The Google+ Extension. B2B Google AdWords Search Engine Advertising' Ensure Visibility. Use Enhanced Campaigns (+1 your Ads). Conclusion.

Paid Content 120

Paid Content Adwords Advertisements Advertising 120

KoMarketing Associates

MARCH 3, 2020

Meticulous Research study reports that B2B sales will see the fastest growth of all ecommerce categories over the next 7 years. In this post, we will be discussing 5 paid strategies B2B companies can use to improve ecommerce sales. Set Up Google Shopping Ads. Google thankfully offers the perfect solution through Shopping Ads.

Paid Search Agency 212

Paid Search Agency eCommerce Effectiveness Companies 212

KoMarketing Associates

APRIL 10, 2020

By combining average position with search impression data using Google Search Console , we can demonstrate that factors beyond on-page SEO are impacting performance. If Google Search Console isn’t a viable option, Google Trends can help illustrate interest over time for particular keyword targets and themes.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

JULY 26, 2018

Monitor Google Trends , set up Google Alerts , and check Google News around your priority keywords. For B2B, this is especially important because the sales process is typically much longer than B2C. This means that content writers will be involved in multiple stages of the buying process before a sale is actually made.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

KoMarketing Associates

AUGUST 28, 2018

Understanding the B2B buyer’s journey , from awareness to vendor validation to sales readiness, becomes critical in developing a successful online marketing program. Translating this to the buyer journey, we can see similarities between search intent and the B2B buyers’ proximity to sales-readiness. customer experience solutions.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

KoMarketing Associates

MARCH 5, 2019

Don’t forget that different ads serve different purposes – for example, a display banner on Google Ads works as an awareness tool, while direct sponsored content on LinkedIn works the best as a middle of the funnel tactic. 79% of marketing leadsnever convert into sales. Develop Relationships by Lead Nurturing. Final Thoughts.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

DECEMBER 27, 2016

With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site. Optimize Your Site for Google Answer Box. Google’s AMP Is Speeding Up the Web By Changing How It Works. We Analyzed 1 Million Google Search Results.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

SEPTEMBER 22, 2021

Instead, marketers are shifting their budgets toward ABM (61%), content marketing (60%), sales enablement (48%), and personalization (43%). . From the Pathfactory Report: Marketers are confident in their content’s discoverability and usage in marketing campaigns, but the confidence falls flat when it comes to sales adoption.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

APRIL 30, 2019

When executed effectively, they can lead to better alignment even outside of the marketing department, and as a result, a boost in customer engagement and sales. Match Buyer Personas to Your Sales Funnel. In the marketing and sales worlds, things move fast. Are they focused on increasing ad sales? Gather the Data.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

KoMarketing Associates

OCTOBER 2, 2019

Sales reps also play a strong role in the buying process for B2B buyers. Almost all respondents (97 percent) said that sales reps who demonstrated a stronger knowledge of their needs was important to them, with 66 percent saying it was “very important.”.

Marketing Report 122

Marketing Report Buy B2B Marketing B2B 122

KoMarketing Associates

APRIL 27, 2017

Sales cycles that span multiple months, potentially even year-long in duration. Contact and lead nurturing; moving top of the funnel leads down the sales pipeline. There are over 1 billion active monthly users of Gmail and Google accounts, and more than half of emails are read on mobile devices. AdWords Customer Match.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

MAY 7, 2015

Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard website performance metrics. In this post, we’ll provide a rundown of conversion-oriented opportunities and ideas to consider, based on functionality found in Google Analytics specifically.

Marketing Analytics Tools 120

Marketing Analytics Tools Conversion Marketing Websites B2B 120

KoMarketing Associates

SEPTEMBER 4, 2018

A scan in Google Analytics’ third party website referral report may uncover opportunities to further contribute quality content and secure inbound links on an ongoing basis. With this in mind, there could be a more viable opportunities to acquire inbound links to sales-oriented content assets and solutions pages.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

KoMarketing Associates

JULY 2, 2019

But to be truly successful, you have to go even deeper, and optimize for SQLs (Sales Qualified Leads) and beyond. Then put all this information into Google Sheets. For the CRM side of the data (we use Salesforce in this example), use G-Connector to pull data from Salesforce and drop into your Google Sheets. So don’t stop at MQL.

Lead Ranking 120

Lead Ranking Tactics ROAS Effectiveness 120

KoMarketing Associates

DECEMBER 27, 2017

KoMarketing blog posts and news articles helped generate over 40 sales inquiries directly attributed to our website, over 1,200 inbound links, and thousands of social media shares. Baidu PPC Versus Google AdWords: 8 Key Differences. 4 Actionable Insights from Google Search Console Search Analytics Reports.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

JUNE 29, 2016

Google Analytics. From the group introduction: Google Analytics is widely used in the web analytics industry and is becoming more and more extensive. Why it’s great: The description is a bit of an understatement since as many as 50 million websites deploy Google Analytics as of late 2015 ( source ). Search Engine Land.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Salesforce.com 141

KoMarketing Associates

OCTOBER 11, 2018

SEO-focused blog content can pique your audiences’ interest; a gated whitepaper helps you capture their information; detailed product collateral will help you close the sale. Several notable Google algorithm updates (Including RankBrain, Hummingbird, and Panda) penalize “shallow”, low-quality content and keyword stuffing.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

DECEMBER 7, 2017

In a previous post, I’ve discussed how B2B marketing is different from B2C , with some of the main differences being audience, voice, longer sales cycle (for B2B) and regulatory challenges. Why create a new account on Yelp or Google Plus when you are already logged into Facebook? Seasonal Sales. Exact Match Search Results.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

DECEMBER 27, 2016

With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site. Optimize Your Site for Google Answer Box. Google’s AMP Is Speeding Up the Web By Changing How It Works. We Analyzed 1 Million Google Search Results.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

KoMarketing Associates

DECEMBER 21, 2017

From Andrea Cruz : Google Customer Match Expands to Include Targeting by Phone Number & Address. The improvements made to AdWords Customer Match will take Google’s ABM capabilities to a whole new level. From Andrey Kozlov : 3 Creative Ways to Use Ad Extensions (that Google Won’t Tell You About!) .

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Ranking Lead Scoring 204

KoMarketing Associates

JULY 27, 2016

The goal of this article is to give B2B marketers an idea of why search engine marketing is important in China and why Chinese search engines are different from Google or Bing, or other Western search engines. Not Google, But Baidu, Qihoo 360 & Sogou. Google left Mainland China in 2010 due to censorship. year-over-year.

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

KoMarketing Associates

AUGUST 22, 2017

As our pre-sales exploration process unfolded, it became apparent that the website already had a strong organic search presence. Don’t forget that email communication does not have to focus solely on sales communication; provide product updates, or free tips and tricks. There is very little low hanging fruit in the SEO landscape.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

FEBRUARY 2, 2016

They were skeptical of the impact SEO and content marketing could have on actual lead generation, and ultimately sales performance. Sure, we [KoMarketing] have a bias in believing SEO, content marketing, or “inbound marketing” (as they called it), are critical aspects in B2B marketing programs and sales enablement.

ROI 120

ROI B2B Marketing Marketing Analytics Tools B2B 120

KoMarketing Associates

NOVEMBER 6, 2018

Sales-oriented benchmarks represented 4 of the top 5 B2B marketing objectives. While lead generation is critical, in B2B markets, the full realization in how SEO impacts sales and revenue can take long periods of time. Lead generation and the connection between marketing and sales are the most critical performance benchmarks for SEO.

SEO 121

SEO B2B Thought Leadership Lead Scoring Lead Ranking 121

KoMarketing Associates

MAY 10, 2019

However, Google statistics show that the bounce rate is actually closer to three seconds. RAIN Group conducted the “5 Sales Prospecting Myths Debunked” report and discovered that most customers (80 percent) like to be contacted via email during the buying process.

Customer Surveys 120

Customer Surveys Cold Calling Marketing Websites Buyer's Journey 120

KoMarketing Associates

MARCH 12, 2019

If you can figure out which keywords are producing sales qualified leads and demos and other revenue generating actions, that’s precious information. Google’s Search Console helps with this. So does smart use of Google Analytics. But Google simply doesn’t give us as much keyword information as they used to.

PPC 205

PPC Sales Qualified Leads Lead Scoring Lead Ranking 205

KoMarketing Associates

JULY 20, 2017

The first whisper starts with a Google announcement and it’s then passed into the ears of search marketers across the industry until, finally, it reaches the last player of the game. Needless to say, Google quickly caught on. They jump from link to link, and gather information about those pages for Google’s servers.

SEO 120

SEO CTR Domain Keywords 120

KoMarketing Associates

SEPTEMBER 10, 2019

This shows up clearly in search query data, like in the chart from Google Trends below. By that time, it will account for 17% of all B2B sales in the US. They estimate it represented 12% of total B2B sales in the US. But B2B ecommerce is still outpacing total retail sales – and by more than double. trillion by 2023.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

KoMarketing Associates

MARCH 7, 2017

Now pulled through Google Search Console’s search analytics reports. Note, however, that Google only shows 999 different phrases if accessed directly through GSC (and not via API ). Event tracking is ideal for less sales-oriented lead generation efforts, like video views, and image or link clicks.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Ranking Lead Scoring 120

KoMarketing Associates

APRIL 1, 2020

Company addresses (and Google My Business listings), phone numbers, and applicable contact forms. The financial uncertainty in today’s market has everyone looking for more information to aid their endeavors but not necessarily an immediate sales quote. Third Party Validation. Blog Posts supporting long-tail keyword opportunities.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

OCTOBER 11, 2016

These are reserved for use in the education space, but there are instances where sales training, technical certifications, or other human resources certificates can come into play. Type is a catch all that can be modeled to fit in numerous different circumstances. Courses, Degree Programs. Insurance Coverage. Final Thoughts.

Adwords 120

Adwords Advertisements Advertising B2B 120

KoMarketing Associates

DECEMBER 10, 2015

They want to make it interesting, without being cheesy or too pushy in the sales process. Sales Team Feedback. Much like customer service forums, the sales team is going to have a wealth of repeated questions that you could answer through content. Extend focus by addressing conversations that happen throughout the sales cycle.

B2B Marketing 120

B2B Marketing B2B Marketing Analytics Tools Case Study 120

KoMarketing Associates

JUNE 12, 2018

Samantha uses Google Maps and Google Images as examples of platforms that used to be free but have since incorporated ad space as a way to grow and drive revenue. Below are several new Google Search ad options she talked us through: Vehicle Ads. What’s coming to Google Search? Visual Sitelinks. Pop-Up Map Ads.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138