Crimson Marketing

APRIL 21, 2015

Sales teams used to be key sources of information for buyers, but access to an extraordinary variety and volume of information means buyers are much less reliant on salespeople than ever before. To succeed your sales teams need to know what your buyers are hearing and saying— and then tailor your sales interactions to match.

Analytics 100

Analytics Analysis Case Studies B2B Sales 100

Crimson Marketing

APRIL 1, 2015

In the past, determinations about the quality of sales leads were made rather arduously—often with sales reps going through lead lists manually in search of hunch-based indicators of conversion propensity. Infer is taking the predictive power of Google to help companies win more customers.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Marketing SMB 100

Crimson Marketing

AUGUST 4, 2015

No longer is Sales driving the bus. A simple Google search gives them access to product information, prices, and the pros and cons of almost any brand, product or service. In the past, Sales could control the flow of information to some degree. Often, your sales team is not even present for much of this process.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

OCTOBER 21, 2014

Is it links, sales, brand awareness, leads or engagement? If you’re looking to advertise outside of a social platform, you can also try Google Plus Post ads. Instead of staying within the Plus network, the Plus ads allow you to advertise your post within their entire Google ad network. Find your audience.

Social Media 100

Social Media Media Word of Mouth Content 100

Crimson Marketing

NOVEMBER 13, 2014

A lot of marketers are not convinced that content marketing is worth their time, and prefer to focus on sales enablement tools that improve how demand generation teams sell via email, phone, and in person. Certainly ranking on the first page of Google helps, a lot. Though sales may say that, that doesn’t make it fact. .

Content Marketing 100

Content Marketing Paid Search Agency Content Blast Campaigns 100

Crimson Marketing

JANUARY 23, 2015

Instead, make it a point to meet with your prospects at the event and require your sales team to report on their meeting metrics. The problem is Google and other search engines are moving more and more towards personalized search results. Finally, Google gives less and less keyword data in their marketing analytics.

Multi-Touch Attribution 100

Multi-Touch Attribution Top of Funnel Analytics Lead Ranking 100

Crimson Marketing

JULY 31, 2014

.” Digital marketing channels are no longer a more cost effective solution to engaging buyers, but “critical for executing promotions, stimulating sales, and increasing market share. By 2016, the web will influence more than half of all retail transactions, representing a potential sales opportunity of almost $2 trillion.”

Marketing Management 100

Marketing Management Internet Marketing Mobile Marketing Social Media 100