Remove sales

Cintell

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15 Questions to Ask in Your Next Persona Interview

Cintell

The light at the end of the tunnel is critical voice-of-customer insights that help organizations to remove bias, identify the problems faced by their buying audiences, and make more relevant decisions in marketing, sales, and throughout the business. What have you regretted not doing in the past six months?

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Habits of Customer-Centric Marketers: Q&A with Erika Goldwater

Cintell

In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. In 2015, Erika was recognized by the SLMA as one of the 20 Women to Watch in Sales Lead Management. Shocker – it is not always Google. They’re also personal.

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Habits of Customer-Centric Marketers: Q&A with Hendrik-Jan Francke

Cintell

In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. We ask copious questions during the initial stages of the sales process to uncover their issues and find out who they really are.

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How to Build a Buyer Persona: a Recipe for Success [Infographic]

Cintell

In business, it’s important to know who your primary audience is – if you don’t know who you’re marketing and selling to, it’s going to be tough to make a sale. These personas can inform your strategic decisions at every level of business—from marketing to sales to product development—and help drive customer engagement.