Chris Koch

OCTOBER 22, 2010

Indeed, research by Forbes and Google found that 80% of C-level executives perform at least three web searches per day. This is where we as marketers need to provide more content—but not sales content. Tags: Lead Management Marketing Automation Automation B2B marketing Forbes Google ITSMA marketing Sales Social Media.

Lead Management 100

Lead Management Marketing Management Automation Marketing Automation Services 100

Chris Koch

MAY 15, 2012

A (fairly old) study by Forbes and Google found that 80% of C-level executives perform at least three web searches per day. Sales and marketing need to work together to develop an idea network —a group of internal and external SMEs that can help develop and vet new ideas and put them into the hands of salespeople. That was in 2009.

FAQ 100

FAQ Custom Publishing B2B Sales Work Management 100

Chris Koch

JANUARY 22, 2010

I wish I could say that social media leads to sales. We need to believe that more engagement between our companies and the people we want to reach is a good thing that ultimately leads to sales—but down a long, narrow, winding path with a few jumps between cliffs thrown in there. Did the social media impression really lead to the sale?

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

APRIL 30, 2010

Dragon has been perfecting its voice-to-text abilities for decades through its PC software and MapQuest (I still prefer it to the Google Maps gorilla) has been honing its route guidance for many years. Could your salespeople benefit from mobile access to a sales enablement application giving them advice in the field for helping customers?

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100