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Why Google Plus is Our Company Content Hub (and should be yours)

Avitage

This post will explain how the nature of Google+ participation is different from LinkedIn and other social sites, and why that should make it a primary hub for all your customer facing content. Content Operations Marketing and Sales Strategy Tips & Techniques'

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Learnings From A Content Strategy Hangout

Avitage

I “watched” last week’s Google+ Hangout lead by the team at Velocity Partners in the UK: Content That Stands Out: A Content Strategy Google+ Hangout. Google hangouts are a new technology most likely requiring a new paradigm. . What about content that sales people find useful?

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Learnings From A Content Strategy Hangout

Avitage

I “watched” last week’s Google+ Hangout lead by the team at Velocity Partners in the UK: Content That Stands Out: A Content Strategy Google+ Hangout. Content Publishing Marketing and Sales Strategy content strategy Google+ Hangout' The link will take you to the recorded show, or click the video image below.

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Learnings From A Content Strategy Hangout

Avitage

I “watched” last week’s Google+ Hangout lead by the team at Velocity Partners in the UK: Content That Stands Out: A Content Strategy Google+ Hangout. Google hangouts are a new technology most likely requiring a new paradigm. . What about content that sales people find useful?

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How Do Audiences Assess Your Marketing Content?

Avitage

The Scenario AlignMeeting is a new, interactive, online sales meeting platform from AlignRevenue. Their target users are B2B inside sales reps and managers. AlignRevenue created a short introductory video to outline the problems that inside sales reps and managers are experiencing—and a new solution to those problems.

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My customers don’t use social media

Avitage

OK, but ask yourself these questions: do your customers conduct online research, do they use Google? This gives you great insights that can fuel your business strategy, drive marketing and sales tactics, create messaging that resonates, and produce content. What does that mean, “use social media”?