Remove sales

Act-On

article thumbnail

5 Ways Marketing Leaders Help Sales Expand Pipeline

Act-On

We tapped Jeff Day, SVP of Marketing at Act-On Software, and Kevin Butler, VP of Marketing & Strategy at Goose Digital, to share their favorite strategies marketing leaders can use to help sales build a pipeline in 2024. When we lose a sale, we often close the book and move on, but that’s a huge missed opportunity,” he says.

article thumbnail

Marketing Automation Migration: Switching Platforms Made Easy

Act-On

Pro Tip: Create a complete inventory of media and visual assets with a Google Sheet, and save the assets into an organized system of folders using Google Drive, with appropriate file names. Locate “champions” in critical departments (usually including sales and IT, in addition to marketing) to help keep your project moving.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

Google search ad placements, among others, require a careful bidding strategy. The law grants California residents the right to know what personal information is being collected, the right to request its deletion, and the right to opt-out of the sale of their personal information. What is a Bidding Strategy in Advertising?

article thumbnail

The Best Email Deliverability Guide Ever

Act-On

For instance, Google has its customizable tab system that includes categories like Inbox, Social, Updates and Promotions. The frequency of emails should be informed by the sales cycle of your product. For example, if you have a 9-month sales cycle, a weekly email cadence is too frequent for your average customer.