Valasys

JUNE 13, 2019

Hence, it is important for marketers to measure the Return on Marketing Investment (ROMI) as well as the Return on Investment (ROI) of the social campaigns. Tools such as Google Analytics, HootSuite, TweetReach, Klout & SEMRush are some of the most popular tools that can be used to measure Social KPIs. Source: HubSpot).

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Valasys

OCTOBER 10, 2019

Leveraging social media KPIs in the year 2019 & beyond will be an unbeatable approach for marketers to figure out the loopholes in their marketing strategies & will guide them on how to set social media KPIs to optimize their marketing & other core bottom-line endeavors such as sales revenue & return on marketing investment (ROMI).

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

Marketing Insider Group

JANUARY 31, 2013

He also predicted that Facebook search would begin to impact the balance of power that Google has with consumers and over advertisers, as more millennials enter and rise in the workforce. Return of Marketing Investment (ROMI) is a critical way for us to demonstrate the impact and tangible results we generate.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning ROMI 100

Online Marketing Institute

NOVEMBER 8, 2010

And we’ve also all heard about a calculation called Return on Investment, or perhaps more accurately for us marketers, Return On Marketing Investment, or ROMI, which can and does answer the question. 3 factors are driving organizations large and small to focus on ROMI today: 1. Cymbic’s ROMI Calculator. Why is this so?

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Online Marketing Institute

NOVEMBER 8, 2010

Today, more and more marketers are embracing the importance of demonstrating tangible Return-on-Marketing-Investment (aka ROMI). In fact, a quick check on Google Insights for Search on the phrase “ROI in marketing” shows a strong uptrend since the beginning of 2007. The bottom line: Investment cash is always in short supply.

ROMI 40

ROMI ROI Planning Advertising Agencies 40

Hinge Marketing

FEBRUARY 9, 2017

Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. In fact, there are many different ways to calculate ROMI — and just as many opinions on the best way to do it. A simple Google search will uncover a variety of calculators and approaches. What is Return on Marketing Investment, Anyway?

Work Management 48

Work Management Marketing Management Service ROMI 48

Valasys

JULY 26, 2019

The organizations will be able to employ the improved API to optimize their core Account-Based Marketing endeavors, such as: Creating & serving hyper-targeted B2B ads to the clients through omnichannel marketing strategies to eliminate ad waste & to optimize the Return on Marketing Investment (ROMI).

API 40

API SIC Paid Search Agency Optimization 40

Valasys

MARCH 9, 2020

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). According to a report by Loyalty360.org org over 78% of customers will only engage with offers if they have been personalized to their previous engagements with the brand.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

SEPTEMBER 26, 2019

YouTube is the world’s second-largest search engine & is only behind Google (Source: Search Engine Journal) & 68% of YouTube users watched a video to help them make a purchase decision. Videos are an impactful way of advertising. Thus, YouTube is an excellent platform to reap the benefits of video-based content.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Content Marketing Institute

APRIL 23, 2018

Google Analytics is practically synonymous with basic site visitor metrics like page views and bounce rates. To start using Google Analytics as a decision-support tool, follow the simple, five-step process outlined by Orbit Media’s Andy Crestodina. Tap into the most powerful insights. Click to enlarge. Augmenting your analytics.

Lead Scoring 108

Lead Scoring Lead Ranking Enterprise Management Template 108

Valasys

OCTOBER 14, 2019

Consequently, having a well-strategized approach for omnichannel reputation management helps the brands optimize their pieces of content & other marketing campaigns & lead to an increased number of sales conversions & improved returns on marketing investment (ROMI).

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Valasys

AUGUST 22, 2019

It’s a hot topic for Google in 2019. According to a report by Google in 2018, local searches lead 50% of mobile users to visit stores within one day. Optimizing Google My Business account. This ensures that Google can easily understand the elements of a particular business.

Optimization 40

Optimization SEO B2B Marketing Lead Scoring 40

Valasys

JUNE 24, 2019

Social Mentions, Howsociable & Google Alerts are some of the tools that can be used for social listening. Text mining from reviews can facilitate figuring out hidden trends from the industry so as to create customized pieces of content to best suit the needs of the audiences.

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Marketing Insider Group

JANUARY 26, 2021

Use data from Google Analytics, your email marketing service, and your marketing automation system to understand what sources are driving the most leads. Platform: Google AdWords. Plus, Google uses mobile-first indexing to rank pages in search. Tactic: PPC campaign. Spend: $3,000/month. Goal: 500 clicks, 30 conversions.

Marketing Budget Creation 333

Marketing Budget Creation Marketing Budget Planning Budget Programs 333

Valasys

AUGUST 19, 2019

Tools such as Google Keyword Planner, KeywordTool.io. & Competitively benchmarking the best & relevant keywords for niche-specific audiences can help the marketers in strategizing & executing their content strategies around those keywords to optimize the return on their marketing investments (ROMIs). .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

SEPTEMBER 4, 2019

The platform now, however, has been purchased by Google & cannot track Facebook data. Social Mention: This platform enables social updates like “Google Alerts” from social media platforms, Twitter in particular. Tools to measure Social Media Metrics. Important KPIs for several Social Media Platforms.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Adobe Experience Cloud Blog

JULY 20, 2009

It also helps with SEO too, keeping our brand vitality high when users are searching for us on Google. I'm going to rock the boat here and say 'don't get hung up on ROMI, especially if you're a small business'. It's easy to do and it's free! Q: How has your relationship with Sales changed over the past two years?

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Content Marketing Institute

NOVEMBER 16, 2017

This data, gleaned from a tool like Google Analytics , gives a sense of what has happened – the historical results such as cost per link, click-through rates, and so on. For starters, Katrina suggests marketers get comfy with these terms: ROMI and CLTV. See this online ROMI calculator. Predictive. Prescriptive.

Marketing Attribution 111

Marketing Attribution Multi-Touch Attribution Lead Ranking ROMI 111

ClearVoice

APRIL 12, 2021

In late March, Google made what seemed like a shocking announcement saying they were ending cookie use. Or in studying your audience’s digital habits, you might also find “what channels are the most effective in reaching that audience and what retail channels are the best to distribute through.”

Work Management 121

Work Management Ideal Customer Profiles Segmentation Marketing Management 121

Valasys

SEPTEMBER 25, 2019

Lead Volume: The syndication strategies need to generate a bare minimum number of qualified leads to justify the Return on Marketing Investment (ROMI). Lead Quality: It helps gauge whether leads generated to match the lead qualification criteria. Brand Lift: This helps in observing the brand citations among targeted accounts.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

AUGUST 6, 2019

According to a study by influencermarketinghub.com, Google searches for influencer marketing grew by over 1500% percent over the past three years, starting the year 2019. While having a well-strategized LinkedIn is a thing that the B2B marketers can’t afford to miss , the website recently also integrated with Google Marketing Platform.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

NOVEMBER 18, 2019

So, we have compiled the ultimate list of B2B marketing software for ambitious brands, intending to help you optimize your marketing endeavors for a better Return on Marketing Investment (ROMI). Let’s delve in: Google Drive : The suite of Google web tools lets B2B marketers collaborate on team files in real-time.

Work Management 51

Work Management Marketing Management Software B2B Marketing 51

Valasys

AUGUST 9, 2019

The mid-2000s witnessed link building & keyword stuffing as main practices, which are still in practice ; however, they soon became lackluster in late-2000s when Google updated their algorithm, which was inclined towards intent-based targeting of the prospects. The algorithms are subject to minor changes almost daily.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

SEPTEMBER 13, 2019

Efficient cross-channel Advertising : Programmatic ads ensure that marketers can go beyond Google & Facebook ads to discover their audiences across the globe using a variety of device platforms such as mobile desktop & tablets. All that is required is an investment in terms of human resources, money & time.

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

Oktopost

NOVEMBER 12, 2020

With the rise of data analytics in B2B marketing, it is worthwhile to highlight how it can boost Return on Marketing Investment (ROMI) for you. . Acquired by Google in 2019, Looker excels at hinging data analytics with interactive data visualizations that make deep analysis simpler to manage. . 5 Ways data analysis boosts B2B ROI.

Analysis 136

Analysis Enterprise Management B2B Marketing Lead Ranking 136

Valasys

JULY 30, 2019

According to a report by SEMrush top performing ad sizes identified by Google were also amongst the most frequently seen ad sizes so far in 2019, i.e. 728*90 & 300*250. The study established that the display network of Google reaches 90% of global internet users. BingAds: BingAds are second to Google in terms of fetching traffic.

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Valasys

NOVEMBER 22, 2019

Clearly, a lack of confidence in answering delineates that probably you are not executing an optimal blog content strategy focused on bolstering the Return on Marketing Investment (ROMI).

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

Televerde

OCTOBER 30, 2019

According to Google, 20% of mobile queries are voice searches. Google, 2019). 91% Of marketers agree that return-on-marketing-investment (ROMI) is a top priority. 72% of marketers purchase an attribution platform to show their impact on pipeline and revenue, and 68% purchase it to show ROMI (BrightFunnel, 2019).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Valasys

AUGUST 26, 2019

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them. Bringing It All Together.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Convince & Convert

SEPTEMBER 21, 2010

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. That said there are some options. Hope that helps!

Social Media 155

Social Media Media Paid Content Work Management 155

Valasys

OCTOBER 3, 2019

The upsurge in the total website traffic with the help of Pinterest can be measured either with the help of the Google Analytics tool or by using the integrated analytics platform for the brands. The activity of each audience through Pinterest can be tracked with the help of Google Analytics.

Social Media 51

Social Media Media Landing Pages Marketing Analytics Tools 51

Valasys

NOVEMBER 4, 2019

Benefits of content personalization for B2B marketers pay off in the form of improved return on marketing investment (ROMI), as the data can serve as the microscopic lens for understanding the customers better & improving their experiences. According to Google, 55% of its search results are never viewed.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

NOVEMBER 20, 2019

Marketers can use several tools for B2B blog ideas such as HubSpot’s Blog Topic Generator, BuzzSumo, Moz, Alltop, UberSuggest, Google Trends, Portent’s Content Idea Generator & Content Row’s Link Bait Title Generator. Any which ways, the situation just worsens. percent since 2015.

B2B 45

B2B Brand Identity Branding ROMI 45

Valasys

NOVEMBER 20, 2019

Marketers can use several tools for B2B blog ideas such as HubSpot’s Blog Topic Generator, BuzzSumo, Moz, Alltop, UberSuggest, Google Trends, Portent’s Content Idea Generator & Content Row’s Link Bait Title Generator. Any which ways, the situation just worsens. percent since 2015.

B2B 40

B2B Brand Identity Branding ROMI 40

SnapApp

FEBRUARY 5, 2019

We send personalized content to our leads via workflows and e-mails,” says Romy Fuchs of BEE Inbound AG. “We The marketing team at Fundera also uses educational, search-optimized content to attract inbound leads. Nurture Leads with Automated Email Sequences. 85% of our respondents use automated email sequences to nurture leads.

Lead Ranking 117

Lead Ranking Sales Qualified Leads Planning Lead Scoring 117

Valasys

JULY 16, 2019

While, the online methodologies of research range from different social media channels such as Facebook, Twitter, Pinterest, Instagram & Reddit to name a few; several search engines primarily Google, Bing & Yahoo, are also used by the prospects to culminate the research phases of their buying cycles.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Navigate the Channel

JUNE 7, 2023

Hello, Google Analytics. They were also more likely to self-serve their research by starting with a Google search.” But Google, and other research, show that underestimating B2B brand marketing is a short-sighted mistake. All three tactics can build long-lasting relationships.

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65