Content Marketing Institute

NOVEMBER 20, 2017

And this “science of making machines smart” (Paul’s favorite definition, which comes from Demis Hassabis, co-founder and CEO of Google DeepMind) is beginning to open possibilities for B2B marketers who want to increase efficiency, boost performance, and create a competitive advantage. In fact, artificial intelligence is at work all around us.

Marketing AI 108

Marketing AI Tools Enterprise Management Work Management 108

Optinmonster

DECEMBER 14, 2021

Browser and Google Sheets extensions. AeroLeads provides a Google Chrome extension to help you search various professional websites like LinkedIn for sales leads. Verified business emails also come with job titles, company, website, location, and LinkedIn URL. Google Ads. Gmail integration to send cold email campaigns.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Sprout Social

OCTOBER 1, 2018

But bear in mind how difficult it is for brands to wrap their heads around the ROI of social media. In fact, 55% of social marketers cited measuring ROI as their number one challenge in 2018 according to our own data. If you’re struggling with social ROI yourself, we totally get it. Why social media ROI matters.

Social Media 65

Social Media ROI Media Marketing Analytics Tools 65

Sprout Social

OCTOBER 1, 2018

But bear in mind how difficult it is for brands to wrap their heads around the ROI of social media. In fact, 55% of social marketers cited measuring ROI as their number one challenge in 2018 according to our own data. If you’re struggling with social ROI yourself, we totally get it. Why Social Media ROI Matters.

Social Media 43

Social Media ROI Media Marketing Analytics Tools 43

Paul Gillin

JUNE 24, 2010

This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. I’m particularly interested in your feedback on this chapter because it presents some new ideas I’ve been playing with about how to calculate the ROI of almost anything. We’re conflicted about the whole ROI debate.

ROI 50

ROI Paid Content Social Marketing Webcast 50

SendinBlue

JULY 7, 2021

Rocket Conseil , a Paris-based web agency and official Sendinblue Expert Partner, has been helping La Fine Fleur boost ROI through omnichannel marketing since the launch of their e-shop in September 2019. There’s no doubt that Sendinblue played a critical role in helping La Fine Fleur reach their objectives and boost their ROI.

Case Studies 52

Case Studies Case Study Marketing Automation Services Marketing Automation 52

SmartBug Media

NOVEMBER 18, 2022

Google Google is increasingly clutch when it comes to inbound marketing. Make sure to track page views and visitor sessions in Google Analytics (converting to GA4 in July 2023) and index blog posts in Google Search Console even before they’re crawled. Check out Google’s GA4 Certification.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Single Grain

MAY 2, 2022

Have you ever stopped to think about your site’s architecture, URL structure and loading speed? Working with a technical SEO agency can transform an underperforming website (one that may have even followed every Google guideline to a T) into an organic search engine powerhouse. Optimizing the URL structure for a keyword.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies SEO 52

Single Grain

DECEMBER 22, 2023

This includes intuitive navigation , clean URL structures and efficient internal linking, as this improves crawlability and just makes the overall user experience better: Automated Meta Tagging Advanced writing tools generate meta tags for each product web page, integrating targeted keywords and compelling descriptions.

eCommerce 52

eCommerce SEO Long Tail Marketing CMS Development 52

Scoop.it

OCTOBER 20, 2022

Build a robust customer feedback loop regarding customer interviews, focus groups, comments, and satisfaction surveys. There’s a science behind it: a well-planned B2B content marketing strategy will help you get more value from your efforts and increase ROI. As you know, Google prefers well-organized content.

Work Management 102

Work Management B2B Marketing Practices Content Marketing 102

Single Grain

JULY 14, 2020

G Suite (Gmail, Calendar, Hangouts, Google Drive, Sheets, Docs, etc.). Use third-party authentication services: Third-party authentication services like Google, Facebook or Twitter authentication make it easier for your prospects to register on your site. Enter your seed term in Google and click on search.

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

Convert

APRIL 14, 2022

In fact, checkout optimization is an often-overlooked aspect in ecommerce, but one that can have an impressive 35.26% uplift on your ROI! The Better Business Bureau and Google Trusted Store badges are two popular ones. The best idea here is to have registration shortcuts like joining up with Google, Facebook, and other accounts.

Optimization 52

Optimization Top of Funnel Work Management Paid Search Agency 52

Convert

JANUARY 17, 2022

According to VentureBeat , the average ROI from a CRO tool is 223%. Soft metrics like NPS can help you measure your customers’ satisfaction levels. An analytics tool like Google Analytics shows you the pages in your funnel with the most leakage of conversions. Let’s dive right in. Why CRO Can’t Guarantee Profits.

Top of Funnel 52

Top of Funnel Lead Ranking Multivariate analysis Marketing Funnels 52

Hubspot

JUNE 19, 2014

Examples: Salesforce.com, Google. GA: Google Analytics. A service by Google that generates detailed statistics about a website''s traffic and traffic sources, and measures conversions and sales. Find out why HubSpot and Google Analytics don''t match here. ROI: Return On Investment. B2B: Business-to-Business.

Paid Content 28

Paid Content Work Management CMS Development Sales Management 28

Referral Rock

NOVEMBER 1, 2019

Unlike other solutions where you have no visibility as to whether the cards are ever claimed, Giftbit provides comprehensive reporting on the status of every gift card for customers as a way to gain greater insights on their program and examine the ROI. Clever integration with Apple Wallet and Google Pay: goodbye, cumbersome paper cards!

Enterprise Management 45

Enterprise Management Work Management Marketing Management Loyalty 45

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). 27 comments Social media measurement: defining the metrics to quantify ROI 26 comments Is Googles tax strategy evil? He’s wrong. 237 posts from The Drama 2.0

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Single Grain

NOVEMBER 16, 2023

This could include lead generation metrics, conversion rates, customer satisfaction scores, and retention rates. To make this easy, use keyword research tools such as Google Keyword Planner, Semrush, Ubersuggest, Ahrefs and WordStream. Define Key Metrics : Determine metrics for success at each stage.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Single Grain

JANUARY 15, 2020

Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. Not only would 70% of people rather learn about products through content, but content marketing delivers a higher ROI than paid ads. Here are some tips to help generate leads via content marketing at a better ROI. Learn more. ). Learn more.).

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Albacross

SEPTEMBER 25, 2018

Are you tracking your marketing ROI properly? Next, you should also be tracking your ROI across all the B2B marketing campaigns that you’re conducting. If you’re conducting events and PR activities, on the other hand, calculating your ROI might not be as straightforward. Next, closely tied to the idea of ROI is analytics.

Planning 76

Planning Marketing Budget Creation Budget Programs Paid Content 76

Albacross

SEPTEMBER 25, 2018

Are you tracking your marketing ROI properly? Next, you should also be tracking your ROI across all the B2B marketing campaigns that you’re conducting. If you’re conducting events and PR activities, on the other hand, calculating your ROI might not be as straightforward. Next, closely tied to the idea of ROI is analytics.

Planning 68

Planning Marketing Budget Creation Budget Programs Paid Content 68

Referral Rock

NOVEMBER 7, 2019

Customer satisfaction is always the primary goal when a business delivers its products and services to its customers but there are many other customer-centric factors used to get them from satisfied to becoming an advocate that refers their friends. Manage reputation on Google. Most businesses can be found via a quick Google search.

Word of Mouth 55

Word of Mouth Ideal Customer Profiles Paid Content Examples 55

Referral Rock

NOVEMBER 7, 2019

Customer satisfaction is always the primary goal when a business delivers its products and services to its customers but there are many other customer-centric factors used to get them from satisfied to becoming an advocate that refers their friends. Manage reputation on Google. Most businesses can be found via a quick Google search.

Word of Mouth 40

Word of Mouth Ideal Customer Profiles Paid Content Examples 40

Hubspot

MARCH 10, 2016

For example, Google and Oracle are primarily B2B companies. Learn how to crowdsource a blog post using Google Docs here.). 38) Google+. It is owned by Google, after all.). It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. 4) B2B (Business-to-Business).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Convince & Convert

APRIL 7, 2010

Have you visited their “get satisfaction&# forums? Although ironically, I wouldn't exactly hold up Facebook, Twitter, Google, eBay, or YouTube as fantastic customer service examples either. Still, the should get on top of it. I was not aware of the acute Blackberry problems. That is troubling. link] jaybaer Thanks Ann.

Analysis 150

Analysis Social Media Work Management Mobile Marketing 150

seo.co

OCTOBER 4, 2021

Google looks at two things when it evaluates how to rank sites for a given user query: authority and relevance. Though the process is crazy complicated, the bottom line for authority measurement comes down to the quality and quantity of inbound links to a given URL. Paid ads includes paid traffic avenues such as: Google Adwords.

Paid Content 98

Paid Content Content Marketing Top of Funnel Planning 98

Webbiquity

NOVEMBER 28, 2011

by MediaPost SearchBlog Social media sites now drive more traffic to many popular sites—including Comedy Central, NFL.com and Netflix—than Google does. ” She quotes Wedbush Equity Analyst Lou Kerner, who has called Facebook “‘the second Internet,’ with time spent on Facebook and page views surpassing Google search.”

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100