Sprout Social

JULY 25, 2023

And 56% claimed they soon planned to invest more resources in social media data analysis. Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

RebelMouse

NOVEMBER 9, 2023

Google has rolled out its November 2023 core update, marking this year's fourth core algorithm update. Google's November 2023 Core Update Google's November 2023 core update is currently underway and is expected to take up to two weeks for its full implementation to be completed.

Lead Scoring 100

Lead Scoring Lead Ranking Google CAN-SPAM 100

Marketing Insider Group

APRIL 17, 2023

And if they do, they definitely don’t have the time to sift through Google SERPs to find the real marketing gems. 25 Best Marketing Articles No time to sift through Google SERPs? 25 Best Marketing Articles No time to sift through Google SERPs? 25 Best Marketing Articles No time to sift through Google SERPs? No problem.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Conductor

MARCH 16, 2022

Top Educational SEO Resources for Content Marketers. To ensure your content isn’t missing out on traffic and visibility—or an opportunity to build trust with your audience—we created a list of go-to educational SEO resources for content marketers. While it’s dense, it’s also incredibly resourceful. Keyword Research.

Education 98

Education Resources SEO Lead Scoring 98

Sprout Social

SEPTEMBER 2, 2022

The more team members you onboard, the more important it becomes to keep up with the best training resources out there. We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Free social media marketing training and resources. Level: Beginner.

Social Media 117

Social Media Training Course Resources 117

Martech

NOVEMBER 2, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a guide to getting started with Google Analytics 4 (GA4). Channel groups are rule-based definitions of your website’s traffic sources that let you monitor the performance of all of the channels sending traffic to your website.

Marketing Analytics Tools 119

Marketing Analytics Tools Analytics Advertising Channels Google 119

Zoominfo

OCTOBER 5, 2021

This is the place where all your marketing efforts culminate, so it’s understandable that inbound web traffic is like a pile of gold for marketing teams. The good news is that digital marketing tools are making it possible to shine a light on this previously unknown area of your website traffic.

Sales Qualified Leads 100

Sales Qualified Leads Ideal Customer Profiles Traffic Lead Scoring 100

BOP Design

JANUARY 25, 2022

Have you logged into your company’s Google Analytics and were unsure where to find the most useful reports? If you want to dive deeper into Google Analytics and learn more about the user’s journey on your B2B website, here are metrics we recommend you keep an eye on. Google Analytics Is a Great Resource.

Marketing Analytics Tools 107

Marketing Analytics Tools Analytics Marketing Websites Google 107

seo.co

NOVEMBER 22, 2021

The term search volume refers to the number of search queries Google gets for a specific keyword. And websites use these terms by the chock-full hoping to attract some of that traffic. However, you might be surprised to know that you can drive traffic to your page without targeting high search volume keywords.

Keywords 111

Keywords Traffic Long Tail Marketing Lead Scoring 111

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. Smart Insights.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Scoop.it

JANUARY 19, 2023

Did your website’s organic traffic suddenly take a nosedive? Perhaps you were slowly losing traffic, but you didn’t notice. Keep reading as we discuss the most common reasons for a sudden drop in website traffic and how you can fix them. Why is organic traffic important? Don’t panic.

Traffic 91

Traffic Organization CTR Lead Scoring 91

Marketing Insider Group

JULY 3, 2023

Investigate our list of resources for discovering current trending topics that keep your content relevant. Key Takeaways: Resources like Google Trends, Exploding Topics, Feedly, and Trend Hunter help you find top trending topics. Google favors sites with regularly updated content, meaning you always need fresh material.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Webbiquity

AUGUST 1, 2023

But how can you make the most of it, quickly driving traffic and building an audience? Pay-per-Click (PPC) Advertising Although paid search or display ad clicks have no impact on organic search engine rankings, they can increase the site’s online presence , drive additional traffic, and broaden market awareness. Sites like Inc.,

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

BOP Design

SEPTEMBER 15, 2020

Organic traffic includes the visitors who arrive on your B2B website after performing a search online using a search engine. The most well-known search engine is Google, followed by Bing, DuckDuckGo, Yandex, etc. Check out 17 great search engines you can use instead of Google if you are creeped out by Google’s privacy practices.).

Traffic 94

Traffic Organization Marketing Websites B2B 94

Marketing Insider Group

FEBRUARY 5, 2024

That’s what we thought when we first encountered Google Analytics 4. Quick Takeaways GA4 represents a complete overhaul from previous Google Analytics versions, shifting focus to a more nuanced, event-based model of user interactions. It’s not just a new version of Google Analytics. Video Source: Google Analytics 2.

Marketing Analytics Tools 255

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 255

RebelMouse

APRIL 27, 2022

With over 90 percent of global traffic coming from Google, and SEO ROI that can reach more than 12.2 But as users become more selective and Google’s crawler becomes more complex, the nuances of a successful search strategy are becoming harder for publishers and brands to wrap their head around. Click here to learn more.

Resources 52

Resources SEO CTR SERP 52

Webbiquity

OCTOBER 21, 2022

Because organic search is typically one of the top traffic sources for B2B websites, driving organic visits is often the ultimate goal of marketing and copywriting agencies. SEO writing is a powerful tactic for gaining a wider audience and ranking among Google’s top search results. Follow Google’s Algorithm.

Copywriting 335

Copywriting Rules SEO Lead Scoring 335

Marketing Insider Group

JANUARY 2, 2024

These are highly specific phrases that may not generate a large amount of overall search traffic, but they attract a more targeted audience that is likely closer to the point of purchase.” SEO efforts in the B2B space extend beyond mere website traffic. Backlinks are a huge authority signal for Google.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

Marketing Insider Group

AUGUST 15, 2023

Google, the world’s leading search engine, currently has over 85% of the search engine market. Updating and republishing outdated blog posts with new information and images can increase organic traffic by as much as 106%. The Significance of Fresh Content Search engines, like Google, have a preference for new and updated content.

SEO 235

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 235

seo.co

JULY 28, 2020

Organic Traffic 101. + Why Is Organic Traffic Valuable? Organic Traffic as Part of SEO. + How to Measure Organic Traffic. One of the most important concepts associated with SEO is organic traffic—the number of people visiting your site from search engines. Organic Traffic 101. Source: Google.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

Conductor

JULY 14, 2022

It’s that time of year again: Google’s latest core update launched on May 25 and has fully rolled out. By now, you are likely seeing changes in traffic, rankings, and featured result type winners—to name a few. A quick refresher on Google core updates. If you saw traffic drops around late June or early July don’t stress.

Google 111

Google Lead Scoring Lead Ranking Keywords 111

Webbiquity

APRIL 15, 2013

How much traffic does your website get from organic search? If you use Google Analytics (which is likely, as GA is installed on almost 60% of all websites ), just click on Traffic Sources > Overview in the left sidebar menu, and you’ll see something like this: The problem is—this is almost certainly baloney.

Traffic 100

Traffic Google Marketing Analytics Tools Zoominfo 100

Marketing Insider Group

DECEMBER 4, 2023

Google treats AI content like any other, focusing on quality and relevance. Human-authored content outperforms AI and hybrid content in keyword rankings and web traffic. For now, choosing human content is recommended, but Google’s guidelines may evolve. Can AI-Generated Content Rank on Google?

Marketing AI 262

Marketing AI Lead Ranking Research Guidelines 262

Hubspot

NOVEMBER 2, 2018

There's been some speculation that Amazon might be creeping into Google's (search) territory. Amazon has showed some promise of potentially overtaking Google's paid ads business, and its market share of product searches (54%) outnumbers that of Google's (46%). In some ways, that's at least partially true.

Amazon 77

Amazon Traffic Google Emarketing 77

Navigate the Channel

JANUARY 16, 2024

Google Business Profile, formerly known as Google My Business, is an essential tool for businesses looking to enhance their online presence. This article delves into seven lesser-known facts about Google Business Profile categories. They help Google understand what your business offers and match it with relevant local searches.

Ideal Customer Profiles 65

Ideal Customer Profiles Profiling Google Business 65

Convert

FEBRUARY 10, 2022

Read on because we’ve put together a list of eight product page tips that you can use to increase traffic and conversions. You can use Google Pagespeed Insights and other tools and plugins to pinpoint areas that you need to work on. So, how do you make your product pages stand out? Analyze Your Product Pages. Try Cross Promotion.

Traffic 97

Traffic Conversion Product Cross-Selling 97

RebelMouse

AUGUST 16, 2023

Purpose of This Article This article aims to help you understand how to leverage Google News and Google Publisher Center for your business growth strategy. Expanding your content to Google News puts your industry materials in front of a larger audience and builds your reputation as an authoritative figure in your industry.

Google 52

Google CMS Development Industry CMS Marketing & Strategy 52

Optinmonster

JANUARY 29, 2024

Recommended Resource: Need to jumpstart your content marketing results? Get more traffic and conversions with our Ultimate Guide to Content Marketing in 2020. Before we get started, you’ll need to have Google Analytics set up on your site. What Are Content Marketing Metrics?

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

seo.co

MAY 1, 2022

At least, that was the latest count in 2018 when Google was still transparent about the changes. Webmasters always view Google updates with dread as all their hard work dissolved with just one snap. But what do you do when Google updates its algorithm, which can be as many times as ten per day? Ten times per year?

Google 98

Google De-duplication SEO Keywords 98

Directive Agency

SEPTEMBER 12, 2023

Depending on the demand for your product, Google ads are an excellent option. As a performance marketing agency, we have this unique opportunity to look across hundreds and thousands of Google ads accounts. A common mistake is heavily relying on target audiences with Google Ads.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

Parse.ly

FEBRUARY 6, 2019

I would want to be sure about a trend before investing resources in chasing it. So get ready for a deep dive into how platforms have changed over the last year looking not only at the sheer amount of traffic that changes, but how quickly it changes. powered sites, email traffic is usually a good chunk of that.

Traffic 108

Traffic Content Facebook Google 108

Brandpoint

JUNE 4, 2020

Liz will be speaking virtually at the SMSS on the topic “Producing Consistent Content with Limited Resources for Small Businesses.” ” She was also so kind as to let us interview her about her session, including tips and tricks for working with limited resources and minimal design background. AKA, most of us!)

Resources 148

Resources Budget Programs Paid Search Agency Advertising Agencies 148

Trade Press Services

SEPTEMBER 18, 2023

Google is a mainstay of the modern digital landscape. More than a search engine, Google offers countless tools from the world’s most popular web browser to its new generative AI assistant Bard. Paid tools such as Google Ads or Domains offer opportunities for brands looking to amplify their messaging.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

seo.co

JANUARY 18, 2022

The Google Knowledge Graph is a feature that started rolling out back in 2012 in order to improve the amount of information available online and the speed at which users could find it. Knowledge Graph looks like this: In this post, we will discuss what the Google Knowledge Graph is, why it exists and how to optimize for SEO.

SEO 105

SEO Google Optimization Lead Scoring 105

seo.co

JULY 6, 2021

Is your website getting enough traffic? Many website owners and marketers have the same dilemma because they don’t take a data-driven approach to traffic management. As a result, this causes loss of customers and a decrease in traffic, which ultimately lowers ROI and leaves unfinished KPIs. What Is Google Search Console?

Marketing Analytics Tools 111

Marketing Analytics Tools Work Management Google CTR 111

Convert

NOVEMBER 9, 2022

It seems like yesterday when we were talking about Google Optimize being the hot new A/B testing platform… (2015… wow, we at Convert have always been kinda nosy). GO came, it saw, it conquered… Google Optimize did to experimentation what Google Analytics did to data collection and measurement. Is it true?

Optimization 111

Optimization Google Paid Search Agency Marketing Proposals 111

CoSchedule

AUGUST 4, 2022

You can reach the traffic growth and increase your leads much faster – 2-3 months. Historical content optimization is an SEO strategy focusing on optimizing older website content to drive more traffic. Optimize high-traffic articles for a better conversion rate. Historical content optimization is the answer.

Traffic 62

Traffic Tactics Optimization Organization 62