Martech

AUGUST 11, 2021

The ability to save marketers time by skipping the spreadsheets is great, but the truly exciting part is empowering them to build solutions that were once impossible without engineering resources. Google updates policies on targeting minors . YouTube will change the default upload mode to private for kids aged 13-17.

Google 113

Google Marketing Automation Services Work Management Marketing Management 113

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. In layperson’s terms, off-page SEO helps search engines understand what others think about your product, services, or website.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Marketing Insider Group

MARCH 16, 2023

Whether it’s through their massive YouTube library, engaging social media, or in-person sporting events, Red Bull has mastered the art of telling people how their product can make them feel — and making them want to experience it firsthand. Not a problem — just google it. Have a question? Can’t remember that important fact?

Marketing Agencies 2 234

Marketing Agencies 2 Lead Ranking Content Work Management 234

QuanticMind

MAY 31, 2023

What’s new in the realms of paid search and social media? Basis’ Senior Vice President of Paid Search and Social, Amy Rumpler, compiles all the latest news, trends, and resources each month for easy access. His focus could include evolving Twitter into an all-purpose app, titled simply “X.”

Paid Content 77

Paid Content Marketing AI Paid Search Agency Amazon 77

Vidyard

OCTOBER 7, 2019

We put together this list of awesome FREE video resources to make it easy for you to make video the new thing you learn this week/month/year. YouTube Creator Academy You’ve all heard the spiel—YouTube has 2 billion monthly users , it’s the second largest search engine, blah, blah, blah. Watch Now 4.

Resources 65

Resources Video Marketing Advertising Agencies Paid Search Agency 65

Sprout Social

MAY 8, 2019

If you still don’t know how to create a YouTube account for your business, it’s not too late to get started. The numbers don’t lie: YouTube’s growth is unparalleled when it comes to traffic, revenue and a rabid user-base that just can’t get enough of video content. If you’re a total newcomer to YouTube, don’t sweat it.

Youtube 111

Youtube Business Banners Ideal Customer Profiles 111

Convince & Convert

APRIL 9, 2014

These are common sentiments when it comes to Google+, but it really is time to rethink your strategy because Google+ is not going away. I know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. version of Google.

Paid Content 167

Paid Content Google Adwords Peer-to-peer 167

KoMarketing Associates

NOVEMBER 15, 2013

Every search marketer has a go-to industry source that they rely on for thought-provoking SEO content. Personally, one of my favorite industry resources is Matt Cutts and his series of Google Webmaster Videos specifically. For a quick way to analyze your websites page speed, I recommend looking at the Google Page Speed Tool.

Advertorials 120

Advertorials B2B Marketing Google PageRank 120

Top Rank Marketing

JUNE 30, 2023

Social Media Today How AI is impacting search advertising’s growth Search engine advertising has begun seeing shifts due to the incorporation of generative AI technology in offerings from Google and Microsoft’s Bing, as spending for search advertising was expected to climb to $279.3

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

Scoop.it

SEPTEMBER 30, 2022

It involves getting good search engine rankings and staying updated about trending topics. Google trends and search console. Google Trends is an excellent tool for viewing search interest for keywords and topics over time. Source: Google Trends. Source: Google Search Console.

Tips 84

Tips CMS Development Blogger AIO 84

SocialPilot

FEBRUARY 9, 2024

Paid Search Marketing + Brad Geddes Lisa Raehsler Frederick Vallaeys John Gagnon Kirk Williams 6. You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Madalyn is for Twitter, what Mari is for Facebook. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

B2B Digital Marketer

NOVEMBER 23, 2023

Optimize for both humans and search engines. SEO requires constant adaptation to search engines’ evolving landscapes. Yes, SEO is an ever-evolving field, and techniques can become outdated as search engines update their algorithms and user behaviors change. Can SEO techniques become outdated?

SEO 64

SEO Intent Trust Marketing Paid Search Agency 64

Sprout Social

JANUARY 4, 2022

Anyone who’s scrolled through Facebook, Instagram or Twitter recently (let’s be honest, who hasn’t?) Yet video is also the most underutilized format across Facebook, Instagram and Twitter, comprising 14%, 11% and 5% of each network’s content respectively. Twitter video statistics. Social media video marketing statistics.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

ClearVoice

DECEMBER 9, 2022

It even surpassed Google as the most visited site. ” YouTube has a section specifically for short videos, which brands use to create inspiring top-of-the-funnel campaigns. Channels like Colin and Samir are taking advantage of the “YouTube for podcasting” trend and creating shorts. Nope, not anymore.

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105

Sprout Social

MARCH 16, 2022

Stand-out YouTube video metrics. YouTube has more than 2 billion active users and their newest video type— YouTube Shorts —generates more than 15 billion daily views. But beyond its popularity as a social platform, YouTube also has SEO and search applications. Channel: allows you to link to another YouTube channel.

Video Marketing 124

Video Marketing Youtube Click Rate Allocation 124

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. Make Your Videos Search-Engine Friendly. Video is a fundamental part of search results, appearing in both combined search results and video search results. Determine Your Goal.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Brightedge

MARCH 31, 2022

You don’t need to search far to find bad SEO advice. In the current search landscape, businesses need to be constantly on their guard against incomplete, irrelevant and downright incorrect ranking strategies. Knowing what not to do is just as important as having an effective positive approach for driving traffic from organic search.

Lead Ranking 105

Lead Ranking Lead Scoring Long Tail Marketing SEO 105

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. 47% of consumers follow brands on YouTube. Why you should be on YouTube. 36% of consumers follow brands on Twitter. Why you should be on Twitter.

Social Media 118

Social Media Stats Ideal Customer Profiles Media 118

KoMarketing Associates

APRIL 2, 2012

Earlier this year, we began putting together a strategic recommendation for our clients on Google+ Pages for Business. While they were new and trendy, Google+ Pages had several flaws. However even though Google claims 90 million Google Plus users and a 60% engagement rate, these numbers feel suspect. minutes in December.

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

Optinmonster

APRIL 23, 2020

But if you want your Google rankings to go from unseen to the top of the list, you have to be in the know. In this guide, we’re going to answer the question “what does SEO mean” and share the essential SEO ranking factors you need to dominate search results. Recommended Resource: Need more website traffic?

Lead Scoring 138

Lead Scoring Lead Ranking SEO Keywords 138

DivvyHQ

OCTOBER 23, 2020

Thankfully, we've done some of the work for you with this curated list of 50+ resources to help you level up your content marketing skills. So finding time to learn new things and improve your skills is probably not easy to come by.

Resources 87

Resources Content Marketing Planning Curation 87

KoMarketing Associates

OCTOBER 25, 2016

Example Search Queries. To better explain the keyword intent of users as they move down the funnel, here is an example of each type of search query: Search Query: Awareness. These are often informational searches in the form of questions or longer-tail queries. Search Query: Interest. Search Query: Desire.

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

Buffer

JANUARY 18, 2023

Google Trends Price : Free Description : Google Trends is a tool that can help you track the popularity of different search terms over the years. It shows you what is interesting to people now, and you can compare against the popularity of similar search terms. The following tools can help. Buffer Price: Free plan.

Budget Programs 122

Budget Programs Process Tools Pricing 122

seo.co

DECEMBER 19, 2020

. + Why Should You Care About Google Alternatives? + 15 Search Engine Alternatives You Should Know. + CC Search. + Twitter. + Google is the king of search. Google is the king of search. That lead only continues to widen, since Google has a market share of about 90 percent.

Google 126

Google Privacy Internet Marketing Youtube 126

Brightedge

JANUARY 20, 2022

Search engine optimizers had their work cut out for them in 2021, with an array of hefty updates to contend with. Google released new Search Console features that will help site owners prepare for its February update. Google to Roll Out Page Experience to Desktop Websites in February.

SEO 59

SEO Allocation Webinar Metrics API 59

Scoop.it

APRIL 4, 2019

On April 2nd, 2019 , the world said goodbye to Google+, a social network created by the search engine giant. Size of the user base of Google+ was hardly comparable to that of Facebook or even Google’s own YouTube. But Google+ was incredibly valuable to many users around the world. The reason?

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Here are a few ideas: Run a simple sweepstake on Twitter, with an account as the prize. Make sure to comply with Twitter’s contest rules.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Method and Metric

OCTOBER 2, 2019

In the world of search engines, Google is the undisputed big kid on campus, boasting 89% of searches in North America. DuckDuckGo boasted over 1 billion searches in January 2019, while Bing earns 12 billion searches globally per month. Generally less tech-savvy than their Google-favoring counterparts.

Optimization 88

Optimization Wikipedia Amazon Domain 88

KoMarketing Associates

MAY 22, 2014

Mobile application stores from the two big players, Apple and Google, are cluttered with apps from a wide variety of categories. Within the last few weeks, Google , Facebook , and Twitter have announced changes to their advertising platforms that allow companies to better advertise their mobile apps. Helpful Resources.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

Hubspot

OCTOBER 29, 2019

When I searched for "dress pant yoga pants" on Google, I found the brand Betabrand. Amazingly, the company dominated the top four search results. Deciding I wanted to look into it further, I searched for Betabrand on Google and found their social media pages, a Wikipedia page, their website, their Amazon store, and reviews.

CMS Development 100

CMS Development Ad Building Effectiveness Buyer Personas 100

Martech

JUNE 3, 2022

The following is an in-depth look at each educational resource based on rank: 1. Tools Covered: Google Analytics, Facebook Ads, Semrush, Moz, Hootsuite, plus 40 more. Tools Covered: Google Analytics, Google Ads, Facebook Advertising, Hootsuite, YouTube and Video Marketing, Twitter Advertising and Mailchimp, among others.

Course 104

Course Paid Content Marketing Analytics Tools Work Management 104

Brightedge

JANUARY 20, 2022

Search engine optimizers had their work cut out for them in 2021, with an array of hefty updates to contend with. Google released new Search Console features that will help site owners prepare for its February update. Google to Roll Out Page Experience to Desktop Websites in February.

SEO 52

SEO Allocation Webinar Metrics API 52

Moz

SEPTEMBER 21, 2020

It takes time to write a brand-new blog article every day, especially when you're an in-house team with a low number of resources and budget. You need to understand what your audience searches for and how to ensure you’re in the mix of search results. The biggest challenge here is building a content strategy at scale.

SEO 85

SEO Top of Funnel SERP Content 85

Martech Advisor

JANUARY 3, 2020

If you have been following Gary Vaynerchuk's career, you must be aware of the story of how he grew his $3 million business to $60 million by launching a wine TV series on YouTube. million followers on Twitter, and 2.4 million subscribers on YouTube. YouTube Growth Hacking by Jeff Abston. Gary has 7.4

Social Media 135

Social Media Social Marketing Media Planning 135

ConvertKit

JULY 9, 2021

Using a service like DistroKid or CD Baby can get your music on Apple Music, Spotify, Tidal, Google Play, Amazon, and more, even without support from a record label. YouTube and Twitch tips and ad revenue. Once you get 1,000 YouTube subscribers and 400 watch hours, you can start to monetize your channel. Image via Get Offset.

Merchandising 106

Merchandising Youtube Paid Search Agency Cable 106

seo.co

DECEMBER 18, 2020

While you only checked out the first page or two of Google search results for anything about your business, the pages further down might be sprinkled with content that could prove damaging to your reputation, both on and off-line. Someone could have posted defaming statements against you somewhere. Higher conversion rate.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

seo.co

JANUARY 10, 2022

Tangentially, and detrimentally for many marketers is the fact that link building for SEO will continue to diminish as AI becomes more prominently weighted in search algorithms as well. This is not merely restricted to YouTube. As a result, Google push sites that comprise videos. Voice Search Assistants. Video Marketing.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98