Customer Experience Matrix

JULY 16, 2009

2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005). This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

JULY 9, 2010

You don’t need a special tool to scan the Internet: a simple Google Alert or Twitter search will do that for free. Because the search and tagging are highly automated, Curata says a typical client processes 40 to 80 articles each day in about 20 minutes. The trick to making this work is efficiency.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

Customer Experience Matrix

JANUARY 31, 2014

The system supports email, print, SMS, Twitter, and voice messages, typically delivered via integration with third party systems. The integrated solution, SimplyCast 360, combines many of these with a unified customer database and workflow engine for $99 per month and up.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120