Facebook, Twitter, Google+, Pinterest—would they be using to engage with your company? Maybe you face a lack of resources or budget or you simply can’t seem to find the level of senior buy-in you need to fully execute a campaign.  B2B Search Engine Marketing Blog Social Media StrategiesLeapfrogging isn’t just child’s play; the same concept can be applied to the B2B marketing space.  With so many marketers finding social media stumbling blocks standing in their way, how can they effectively find ways to “leapfrog” over them?  So what’s a marketer to do?  MORE >>

Because language evolves very rapidly and how it evolves has little or nothing to do with what you call yourself, how you describe you your products and services, or the keywords you have locked and loaded into your tweets, your websites, your hashtags, your textual links, your Google AdWords contextual ad campaigns, your Facebook ad programs and Twitter promoted tweets. Google is amazingly painfully literal and only gets smart and clever when and if it can’t find relevant results that satisfy its customers immediately and easily. Like I said, probably years ago. MORE >>

Many people in my Twitter stream are calling SEO the bane of the web. SEO is not about trying to get an unfair advantage in Google in order to drive traffic to your pages. It just so happens that search data is one of the best sources of audience analysis. Learning your audience and providing the content they’re looking for when they search is job one for Internet marketers. Hence the audience who lands on the page from search will not get what they’re looking for, will bounce at a high rate, and ultimately the page will fail. Product Owners. MORE >>

Our monthly Biznology® Webinar yesterday was called “How to Use Google+ for Business” with Chris Abraham.   Chris talked for 30 minutes about how to set up your Google+ personal and business accounts.  Are you interested in using Google+ for your company, but don’t know where to start?  Have you heard that Google has integrated G+ into its organic search results and want to explore the SEO benefits of G+ for your business?  Are you curious about Google+ Brand Pages for your organization but don’t know how to start?  Image via Wikipedia. MORE >>

Social sites like Twitter, Facebook and LinkedIn have apps out there to make it dump easy to communicate and update the network from the run. Tweet this on Twitter! Is mobile marketing recently a part of your inbound marketing strategy? More and more people worldwide use mobile devices daily to access the web, to shop and to network on social media sites. To ignore this growing mobile marketing trend could be a very dangerous failure for your business! Did you thought about to make use of mobile apps to improve your location based marketing? That’s up by 2.2 In March, 27.3% MORE >>