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Google is a lying liar that lies

Biznology

The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. You still need to write for robots  – Google is smart. And Google acts pretty dumb. Do it! Do it!

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If you post it will they come?

Biznology

Pop over to both Google Add URL and Bing Add URL just in case Biznology doesn’t have their act together. across my 541 members, mostly across Twitter and LinkedIn but sometimes across Facebook and Google+ as well (though I must admit I sometimes don’t include those last two because I don’t know how often my subscribers share those, though I may well try this week).

8 (Free) Google Resources B2B Marketers Need To Know

KoMarketing Associates

Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Needless to say, Google continues to launch new functionality and change product offerings. In this blog post, I wanted to highlight eight key (and free ) Google resources that B2B marketers should keep bookmarked for future reference.

Google has carnal knowledge of social

Biznology

Twitter and Google have made amends. Before then, Google built its real-time-web on the immediacy of Twitter, drinking deeply from the nowness of its river of news. It indexed at the speed of light, real time, and delivered news at it happened thanks to its direct access to Twitter’s source. And not only Twitter, either. This is no longer the case.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. Focus marketing and sales resources within chosen vertical. how we invest our resources. B2B Marketing.

Your competitors are doing SEO

Biznology

So, too, is your corporate, resource, journalistic, or ecommerce website. It’s time for you to take some of the equity out of your own personal cathedral and start spending it right away on making all of your online content Google compliant. In the past, the combined authority of each page of each site would be its Google PageRank. Google’s tell?

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The Marketer's Guide to Search Engine Optimizing Non-Written Content

Hubspot

Even with the new glasses , Google still can’t read and index images, video, and audio content without a little help. You''ve just created an infographic about the most popular ice cream flavors and toppings, and now you want to ensure it''s optimized to show up in Google. Here''s what you do. 1) Pick an image that''s in a Google-supported format. Google thinks so, too.

Search success hinges on site speed

Biznology

When it comes to getting your site organically to the top of Google Search, you must care as much about how your web server performs in response to requests, demand, load, and even denial-of-service attacks as you do about responsive design, meta tags, keyword density, social signals, inbound marketing, content marketing, or the perfectly-turned page title. Good luck! Like this post?

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You’re doing a terrible job with search and social

Biznology

My consulting includes doing very deep, thorough, site audits. I’m looking for issues that have been recently killing their recent performance on search. All of my clients are convinced that there’s something outside themselves that have resulted in their site crashing in organic search. Google hates abandoned content. It’s seriously Google’s playbook.

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B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. Focus marketing and sales resources within chosen vertical. how we invest our resources. B2B Marketing.

Google demands your papers with the Hummingbird algorithm update

Biznology

Why is Google being such a dick? Because there’s not only billions of dollars being spent of getting to the top of Google, but everything to lose — losing just one spot, going from 2nd to 3rd, to say nothing about going from a top-three organic result on Google to the fifth spot. also rock a 78 Klout score (maybe that matters to Google? Search Bourse.

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10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

As noted here last week , ranking highly in search requires writing great content, making smart use  of Google Webmaster Tools, and building or earning high-authority backlinks. But there’s more involved in generating high, and highly relevant, organic search traffic. At its core, search still relies on words, whether typed or spoken. Google+: No.2

Register a domain name for every event on your calendar

Biznology

When you include a domain or a URL in your advertisement, you either need to own that keyword phrase in Google search or you need to secure something much easier than  bit.ly/1LIlaan Nobody wants to key in a complicated URL. 1LIlaan  or www.capcitybrew.com/arlington.php  to remember. You really must know this is true. That’s why tear off flyers exist! Now it’s your turn.

Don’t make it so difficult to get directly in touch with you

Biznology

As a direct result of both pastimes, I visit a lot of corporate and personal websites, explore an infinity of LinedIn profiles, and pick through thousands of Twitter, Facebook , and even Google + profiles. Google does a pretty good job but I have personally gone one step further to purchase, enable, train, and use an email filtering service called SaneBox. Bringing It Home.

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B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. Focus marketing and sales resources within chosen vertical. how we invest our resources. B2B Marketing.

Maximize your SEO benefit on Google+ in 8 simple steps

Biznology

Let me boil my last post, Google Plus was born prematurely and you should take advantage , down to practical pieces. To help you carefully handle Google+ for maximum advantage, I’ve assembled eight steps that help you get the best searh visibility from your Google+ posts. Here’s my Google+ public profile. Use a clean URL when you add your content to Google+.

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

Search engine algorithms are constantly being updated. What needs to be done to recover from search engine penalties? Infographic: Search Ranking Made Simple by Sword and the Script. Google image search only gets a half a percent of Google’s overall traffic. This score directly influences how well a page ranks in Google. But change is.”

3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts

KoMarketing Associates

In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. You can find custom reports in the “Customization” tab of your Google Analytics profile: One you get there, click “New Custom Report,” as you will see in the image below: Three Custom Reports to Consider. Now to the good stuff!

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9 Key Points About Google+ Pages for Business for the B2B Marketer

KoMarketing Associates

Earlier this year, we began putting together a strategic recommendation for our clients on Google+ Pages for Business.  This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites.

Your keywords suck and are outdated

Biznology

Because language evolves very rapidly and how it evolves has little or nothing to do with what you call yourself, how you describe you your products and services, or the keywords you have locked and loaded into your tweets, your websites, your hashtags, your textual links, your Google AdWords contextual ad campaigns, your Facebook ad programs and Twitter promoted tweets. Admit it.

Why your business needs to claim its Google Places page

Confluent Forms

For location-relevant businesses these types of searches are the most important queries that you can hope to win. These queries aren't you trying to beat out your nationwide or global position for search engine rankings, but are instead highly local-based and often immediate in their conversion from a query to a phone call or physical customer at your location. Immediately.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.),  the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. ” Getting less traffic from Google?

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Measuring Year-End Marketing KPIs – Where’s the Data?

Act-On

Twitter. Twitter Analytics allows marketers to dive deeply into facts and figures about their followers. With Twitter Analytics you can learn this and more about your audience. The data here can help in understanding how much effort to place behind Twitter social media marketing in 2016, too. Google Analytics. Total Organic Search Sessions. Engagement Data.

How to Use Google+ for Business

Biznology

Our monthly Biznology® Webinar yesterday was called “How to Use Google+ for Business” with Chris Abraham.   Chris talked for 30 minutes about how to set up your Google+ personal and business accounts.  Are you interested in using Google+ for your company, but don’t know where to start?  Image via Wikipedia.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity

What’s the average click-through rate of a link shared on Twitter?  What percentage of queries on Google each day are new to the world (i.e., State of Search ). Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. State of Search ). State of Search ). Search Engine Journal ).

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. Many of this year’s best posts about Google’s newest social platform were written early in the year. You can!

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Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. You can see more of the posts, articles, and information Ryan likes on Twitter , LinkedIn , and read his blog posts here. 2013 Search Engine Ranking Factors – Matt Peters, Moz. What is Content? These guys are legit!

Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year

Act-On

Search Engine Optimization (SEO) – Employing this technique helps ensure that the websites and content you’re responsible for are easy to find on search engines because you’re using relevant keywords and terms. You can integrate Facebook, Twitter, and LinkedIn into a single publishing interface, easily schedule and share your content, and measure the results.

26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

In preparation, I wanted to review a history of changes and shifts we’ve experienced and also validate, through third party and search-specific references, why we recommend certain tactics and best practices. Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t? Does Google Use Data From Social Sites in Ranking? What About Advertorials?

Build your brand (for free)

Biznology

also have search locked down. My webinars generally deal with social media marketing, online reputation management, search engine marketing, and blogger and influencer outreach. Bonus: I have new content for my YouTube Channel and Slideshare collection  every single time (and Slideshare is  LinkedIn and YouTube is  Google, right?). ” Well, yes, actually, I do.

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23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity

As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain. Research] by Heidi Cohen.

How to Build Your Influencers in Social Media

Biznology

You probably already have a publicist and an agent and folks are falling all over themselves help you monetize your millions of followers on Twitter. Well, even if someone doesn’t know you by name, if you’re lucky, they’ll surely Google you for your bone fides. you’ll need to be in more places than just Twitter. Are you already Kim Kardashian? Are you a politician?

37 Fantastic SEO Guides, Tips and Tactics

Webbiquity

Considering that the average b2b website gets about 40% of traffic from organic search , with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy. When Search Becomes Invisible by MediaPost Search Blog. DuckDuckGo Search Engine Crowdsources Plugins by Wired.

Best SEO Guides, Tips and Resources of 2010

Webbiquity

Ranking well in organic search results becomes more imperative every day, particularly in the B2B world. 93% of these decision makers use search to begin the buying process. And it isn’t just low-level minions conducting searches at the behest of higher-ups; 63% of C-level executives say they first turn to mainstream search engines to locate information.

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5 Must-Watch Google Webmaster Videos for the B2B Marketer

KoMarketing Associates

Every search marketer has a go-to industry source that they rely on for thought-provoking SEO content. Personally, one of my favorite industry resources is Matt Cutts and his series of Google Webmaster Videos specifically. For some great B2B content marketing resources, I recommend reading these articles: 10 Content Marketing Resources for the B2B Marketer.

Twitter SEO? Think Twylah.

WindMill Networking

moment when they see their tweet show up in a Google Alert.  Of course, with Google Realtime Search probably relaunching with Google+ data to replace tweets , your tweets may not appear on Google but are still being indexed by all of the other search engines. The background is a JPG image similar to how you can customize your own Twitter background.