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Google is a lying liar that lies

Biznology

The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. You still need to write for robots – Google is smart. And Google acts pretty dumb. Do it! Do it!

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The Marketer's Guide to Search Engine Optimizing Non-Written Content

Hubspot

Even with the new glasses , Google still can’t read and index images, video, and audio content without a little help. You''ve just created an infographic about the most popular ice cream flavors and toppings, and now you want to ensure it''s optimized to show up in Google. 1) Pick an image that''s in a Google-supported format. Google thinks so, too. Twitter.

8 (Free) Google Resources B2B Marketers Need To Know

KoMarketing Associates

Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Needless to say, Google continues to launch new functionality and change product offerings. In this blog post, I wanted to highlight eight key (and free ) Google resources that B2B marketers should keep bookmarked for future reference.

The 15 Best Special-Purpose SEO Tools

Webbiquity

Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. 1) Google Search Console. Google Review Count: 600. Google Review Count: 290. Google Review Count: 282. HubSpot.

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B2B Marketing Trends for 2016

Be more human—write for people, not segments or search engines. • Focus marketing and sales resources within chosen vertical. Marketing Resources I believe B2B marketers have finally realized that merely throwing content into the ether is. how we invest our resources. and Twitter followers. those resources in which they're featured. B2B Marketing.

The 26 Best All-in-One SEO Tool Suites

Webbiquity

Optimizing all of the factors that can impact search ranking can be approached in different ways. Google Review Count: 330. Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. Google Review Count: 306. 1 ) BrightLocal.

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Your competitors are doing SEO

Biznology

So, too, is your corporate, resource, journalistic, or ecommerce website. It’s time for you to take some of the equity out of your own personal cathedral and start spending it right away on making all of your online content Google compliant. In the past, the combined authority of each page of each site would be its Google PageRank. Google’s tell?

SEO 113

If you post it will they come?

Biznology

Pop over to both Google Add URL and Bing Add URL just in case Biznology doesn’t have their act together. across my 541 members, mostly across Twitter and LinkedIn but sometimes across Facebook and Google+ as well (though I must admit I sometimes don’t include those last two because I don’t know how often my subscribers share those, though I may well try this week).

Search success hinges on site speed

Biznology

When it comes to getting your site organically to the top of Google Search, you must care as much about how your web server performs in response to requests, demand, load, and even denial-of-service attacks as you do about responsive design, meta tags, keyword density, social signals, inbound marketing, content marketing, or the perfectly-turned page title. Good luck! Like this post?

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B2B Marketing Trends for 2016

Be more human—write for people, not segments or search engines. • Focus marketing and sales resources within chosen vertical. Marketing Resources I believe B2B marketers have finally realized that merely throwing content into the ether is. how we invest our resources. and Twitter followers. those resources in which they're featured. B2B Marketing.

Google has carnal knowledge of social

Biznology

Twitter and Google have made amends. Before then, Google built its real-time-web on the immediacy of Twitter, drinking deeply from the nowness of its river of news. It indexed at the speed of light, real time, and delivered news at it happened thanks to its direct access to Twitter’s source. And not only Twitter, either. This is no longer the case.

Google demands your papers with the Hummingbird algorithm update

Biznology

Why is Google being such a dick? Because there’s not only billions of dollars being spent of getting to the top of Google, but everything to lose — losing just one spot, going from 2nd to 3rd, to say nothing about going from a top-three organic result on Google to the fifth spot. I also rock a 78 Klout score (maybe that matters to Google? Search Bourse.

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You’re doing a terrible job with search and social

Biznology

I’m looking for issues that have been recently killing their recent performance on search. All of my clients are convinced that there’s something outside themselves that have resulted in their site crashing in organic search. The initial conversation generally almost always reveals that the client feels victimized by Google. Google hates abandoned content.

Surefire Social introduces SurePulse “webmaster tools”

Biznology

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. Even easier than Google Search Console , easier than Google Analytics , even easier than HootSuite , Buffer , or any of the other cobble-together, hooptie. Seriously: easy-to-use. Seriously: all-in-one. It was quite a crew.

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B2B Marketing Trends for 2016

Be more human—write for people, not segments or search engines. • Focus marketing and sales resources within chosen vertical. Marketing Resources I believe B2B marketers have finally realized that merely throwing content into the ether is. how we invest our resources. and Twitter followers. those resources in which they're featured. B2B Marketing.

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

Search engine algorithms are constantly being updated. What needs to be done to recover from search engine penalties? Infographic: Search Ranking Made Simple by Sword and the Script. Google image search only gets a half a percent of Google’s overall traffic. Content Quality Score: Google’s Best Kept Secret For Rankings by Mace Dynamics. *

Register a domain name for every event on your calendar

Biznology

When you include a domain or a URL in your advertisement, you either need to own that keyword phrase in Google search or you need to secure something much easier than bit.ly/1LIlaan Nobody wants to key in a complicated URL. 1LIlaan or www.capcitybrew.com/arlington.php to remember. You really must know this is true. That’s why tear off flyers exist! Now it’s your turn.

Don’t make it so difficult to get directly in touch with you

Biznology

As a direct result of both pastimes, I visit a lot of corporate and personal websites, explore an infinity of LinedIn profiles, and pick through thousands of Twitter, Facebook , and even Google + profiles. Google does a pretty good job but I have personally gone one step further to purchase, enable, train, and use an email filtering service called SaneBox. Bringing It Home.

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Why your business needs to claim its Google Places page

Confluent Forms

For location-relevant businesses these types of searches are the most important queries that you can hope to win. These queries aren't you trying to beat out your nationwide or global position for search engine rankings, but are instead highly local-based and often immediate in their conversion from a query to a phone call or physical customer at your location. Immediately.

Maximize your SEO benefit on Google+ in 8 simple steps

Biznology

Let me boil my last post, Google Plus was born prematurely and you should take advantage , down to practical pieces. To help you carefully handle Google+ for maximum advantage, I’ve assembled eight steps that help you get the best searh visibility from your Google+ posts. Here’s my Google+ public profile. Use a clean URL when you add your content to Google+.

9 Key Points About Google+ Pages for Business for the B2B Marketer

KoMarketing Associates

Earlier this year, we began putting together a strategic recommendation for our clients on Google+ Pages for Business. This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites.

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31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. ” Getting less traffic from Google?

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3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts

KoMarketing Associates

In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. You can find custom reports in the “Customization” tab of your Google Analytics profile: One you get there, click “New Custom Report,” as you will see in the image below: Three Custom Reports to Consider. Now to the good stuff!

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Best SEO Guides, Tips and Resources of 2010

Webbiquity

Ranking well in organic search results becomes more imperative every day, particularly in the B2B world. 93% of these decision makers use search to begin the buying process. And it isn’t just low-level minions conducting searches at the behest of higher-ups; 63% of C-level executives say they first turn to mainstream search engines to locate information.

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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. Many of this year’s best posts about Google’s newest social platform were written early in the year. You can!

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101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity

What’s the average click-through rate of a link shared on Twitter? What percentage of queries on Google each day are new to the world (i.e., State of Search ). Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. State of Search ). State of Search ). Search Engine Journal ).

23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity

As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain. Research] by Heidi Cohen.

Your keywords suck and are outdated

Biznology

Because language evolves very rapidly and how it evolves has little or nothing to do with what you call yourself, how you describe you your products and services, or the keywords you have locked and loaded into your tweets, your websites, your hashtags, your textual links, your Google AdWords contextual ad campaigns, your Facebook ad programs and Twitter promoted tweets. Admit it.

Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. You can see more of the posts, articles, and information Ryan likes on Twitter , LinkedIn , and read his blog posts here. 2013 Search Engine Ranking Factors – Matt Peters, Moz. What is Content? These guys are legit!

37 Fantastic SEO Guides, Tips and Tactics

Webbiquity

Considering that the average b2b website gets about 40% of traffic from organic search , with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy. When Search Becomes Invisible by MediaPost Search Blog. DuckDuckGo Search Engine Crowdsources Plugins by Wired.

Measuring Year-End Marketing KPIs – Where’s the Data?

Act-On

Twitter. Twitter Analytics allows marketers to dive deeply into facts and figures about their followers. With Twitter Analytics you can learn this and more about your audience. The data here can help in understanding how much effort to place behind Twitter social media marketing in 2016, too. Google Analytics. Total Organic Search Sessions. Engagement Data.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter’s 200 million users collectively tap out a billion tweets per week.

5 Types of SEO Audits for B2B Organizations

KoMarketing Associates

By resolving these issues, B2B organizations may realize significant long-term gains in organic search performance. First, consider performing a “[keyword] site:domain.com” search to uncover whether duplicate content may exist on the website. Screaming Frog is another resource that can be used to identify duplicate copy and tagging across web pages. The Google Analytics Audit.

30 SEO Best Practices for B2B Organizations in 2017

KoMarketing Associates

Here are 30 essential best practices and tips to help improve your search engine optimization strategy in 2017. In theory, the more landing pages you create, the more opportunities you have to pick up organic search traffic. If your existing pages aren’t acquiring links or social shares, take a look at competitive search results around the terms that your pages are ranking for. In recent years, we have seen Google become much more intelligent when it comes to the user intent behind search queries (related searches, for example). Enjoy! ” 6.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. It’s mostly a playground for engineers and marketers. What are Google’s future plans for the platform? Image credit: SEOmoz.

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30 Resources to Learn the Art of Writing Google+ Posts

Writtent

Are you pretty clueless when it comes to Google+? We’ve compiled everything you need to get started crafting engaging, effective, and otherwise epic Google+ posts: Click here to connect with Writtent on Google+! The Art of Writing Great Google+ Posts. 9 Sure-fire Formulas for Creating Engaging Google+ Posts. Google+ Posts: The Ultimate Guide. Google+ SEO.

How to Use Google+ for Business

Biznology

Our monthly Biznology® Webinar yesterday was called “How to Use Google+ for Business” with Chris Abraham. Chris talked for 30 minutes about how to set up your Google+ personal and business accounts. Are you interested in using Google+ for your company, but don’t know where to start? Image via Wikipedia. Set up your G+ Brand Page to best promote your brand and attract customers.

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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

In preparation, I wanted to review a history of changes and shifts we’ve experienced and also validate, through third party and search-specific references, why we recommend certain tactics and best practices. Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t? Does Google Use Data From Social Sites in Ranking? What About Advertorials?

40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)

Webbiquity

Search engine optimization (SEO) is a key component in designing and developing an effective website , as well as the core of web presence optimization (WPO). And with continual algorithm changes by the search engines and the emerging importance of social signals and content, SEO ranking signals, responsibilities and best practices continue to evolve. How to keep up?