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Unleashing the Power of AI-Driven Content Creation

Webbiquity

The latest ChatGPT stats show what took the world by storm with the use of this technology. This means using algorithms to search through a large body of content and identify pieces that are most relevant to your audience. Be sure to check any and all stats associated with any content you may use from these tools.

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Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. Google AdWords and Bing Ads. Let’s begin with Google AdWords. That’s why a subscription to Google AdWords official blog and/or its blog for agencies are the first must-have references.

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What Are Paid, Owned, and Earned Media, and Which One Drives More ROI?

Marketing Insider Group

You can do this with: Paid search on Google or other search engines. Paid Media Stats and ROI. The leader was social media, followed by paid search. The top pick for paid social media was LinkedIn with Facebook and Twitter coming in second and third. Investment is for resources, not ad dollars.

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. Engineers view Google as the most valuable content resource, followed by vendor websites. Search, social, and live chat are the best ways to reach buyers.

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12 Essential Benchmarks for Understanding The B2B Buyers’ Journey

KoMarketing Associates

The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now. Organic search traffic. Organic search traffic refers to traffic that comes to your site from a search engine, not from paid ads.

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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. Paid ads can indeed give you a boost here, but the real value is when you’re on the front page of Google as an organic result. Let’s look at some stats from Brightedge Research. You have to think lean and mean.

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15 Key Statistics Designed to Guide Successful B2B Content Marketing Programs

KoMarketing Associates

Why This Stat is Important: In the wake of COVID-19, many aspects of B2B marketing had to shift – this includes content. Why This Stat is Important: Digital marketing and related initiatives are continuing to grow at a fast pace given the ever-evolving world of digital opportunities.