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Incorporating Google Ad Grants Into Your Marketing Strategy

Marketing Insider Group

If your nonprofit is ready to start advertising online , you’ll first need the resources to power your marketing strategy. One such resource is Google’s Ad Grant program, which offers eligible nonprofits $10,000 monthly in ad credits to promote their websites via Google Ads. That’s why we’ve created this guide!

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GA4 Migration Made Easy: 20 Resources For Google Analytics 4 via @sejournal, @kristileilani

Search Engine Journal

As Google Analytics stops processing data for UA properties, you'll need these helpful tutorials, guides, and latest updates to make the transition to GA4 smoother. The post GA4 Migration Made Easy: 20 Resources For Google Analytics 4 appeared first on Search Engine Journal.

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The Rise of Alternative Search Engines

Brightedge

Over the last several years, more alternative search engines have entered the market, taking away market share from global giants. But what does this mean for search engine optimization (SEO)? Are alternative search engines simply a fringe concern with little likelihood of challenging Google’s dominance?

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SEO vs. Google Ads: Where Should Marketers Invest?

Top Rank Marketing

There are two competing questions in search marketing that may not have obvious answers: Why spend money on a Google Ads campaign if I can just rank organically? Why try to rank organically if I can just run a Google Ads campaign? Google Ads and where digital marketers should invest their time and resources.

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What Marketers Need to Know About the Latest Google Algorithm Update (March 2024)

Top Rank Marketing

The latest update to Google’s algorithm has potentially major implications for brands and marketers who are focused on showing up for their audiences in search. As with many recent updates, this one is designed to surface genuinely helpful results that align with search intent. As of last year, Google was still processing 8.5

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What You Need to Know About Search Engine Algorithms (and Why It Matters)

Navigate the Channel

If you’ve ever wondered how a website can rank well one moment and completely lose steam the next, then you’ve probably encountered a search engine update. This seems to happen every few months when Google, Bing, and Yahoo make adjustments to how they allow certain pages to rank on their platform. What is a Search Algorithm?

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New Features and Resources from Google Put a Spotlight on Local News

Brightedge

Judging by efforts both official and experimental , Google seems to be placing increased emphasis on local search. Altogether, BrightEdge classifies search intent broadly under one of four similar mindsets (note, searches can span multiple mindsets): I-Want-To-Know - Research-oriented searches.

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