SEMrush

DECEMBER 30, 2020

Google Trends began as a way to analyze and aggregate user interest in various topics or fields. Find out how to use Google Trends for the kind of keyword research that can boost any project by reading our breakdown! It has now morphed into a big data utilization tool that can offer storytelling on a much grander scale.

Keywords 134

Keywords Trends Research Google 134

Search Engine Journal

OCTOBER 29, 2022

The post How To Use Google Ads Keyword Forecast Tool For Predictive Keyword Research appeared first on Search Engine Journal. Learn how to use the Keyword Planner tool so your PPC and SEO efforts can work together.

Keywords 142

Keywords Forecasting Research Google 142

KoMarketing Associates

JULY 19, 2022

As Google continues to make changes to its algorithm, new research indicates that B2B marketers are seeing a negative impact on everything from page views to overall revenue. Google’s changing algorithms are not the only problematic area for B2B marketers as of late. The Struggle to Leverage Account-Based Marketing Benefits.

Account Based Marketing 256

Account Based Marketing B2B Marketing Marketing Report Google 256

Search Engine Journal

OCTOBER 12, 2022

Research on 150,000 apparel related search queries uncovers startling changes in Google SERPs with positive implications for ecommerce. The post Research On 150,000 Product Queries Reveals Changes in Google SERPs appeared first on Search Engine Journal.

SERP 105

SERP Research Google Product 105

Search Engine Journal

OCTOBER 31, 2022

Recently published research shows that about 30% of searchers on Google must repeat their searches because the first set of results weren't satisfactory. The post Research Finds Evidence Of User Dissatisfaction With Google Results appeared first on Search Engine Journal.

Research 95

Research Google SEO 95

Search Engine Journal

NOVEMBER 30, 2021

New Google machine learning model is better state of the art for solving natural language processing tasks The post FLAN: Google Research Finds Better Machine Learning appeared first on Search Engine Journal.

Research 110

Research Google Process SEO 110

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy.

Research 156

Research Brand Identity Branding Lead Ranking 156

Marketing Insider Group

DECEMBER 21, 2020

According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% this year as well. Makes sense. Don’t neglect quality here.

Marketing Budget 356

Marketing Budget Marketing Budget Creation Budget Programs Research 356

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy.

Research 156

Research Brand Identity Branding Lead Ranking 156

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

SERP 295

SERP Features Google Top of Funnel 295

Salesforce Marketing Cloud

NOVEMBER 15, 2023

billion searches performed on Google globally each and every day, your pool of potential customers is massive. It’s no surprise, then, that you need to make sure your content ranks high in Google and reaches the people most likely to take an action with your brand. With over 8.5 Are they using the same terms to search for content?

Keywords 105

Keywords Traffic Research Lead Scoring 105

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. Prepare for this by making sure information about your product is easily accessible across online channels, especially channels that younger buyers prefer— like Google search results, user reviews, and self-service offerings.

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

Search Engine Journal

MAY 19, 2021

Clues to how Google MUM works may be described in recent machine intelligence research The post Research Papers May Show What Google MUM Is appeared first on Search Engine Journal.

Paper 98

Paper Research Google SEO 98

Marketing Insider Group

MARCH 1, 2021

Around 92% of people don’t go past the first page of Google results upon making a query. Since Google processes about 40,000 searches every second, you need to invest in the best content marketing, search engine optimization (SEO), and marketing services for your business. Create a Google My Business (GMB) Listing.

Google 328

Google Mobile Advertising Business Work Management 328

Contently

OCTOBER 18, 2022

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research. The takeaway?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Marketing Insider Group

APRIL 25, 2023

Their intent was to first rank highly in Google search, and then monetize that traffic with affiliate links – which plays out to be a massively lucrative strategy , if effective. With the growing popularity of AI and transformation of the technical landscape, we’re all left wondering: will Google penalize AI-generated content?

Google 236

Google Generation Guidelines High Quality Lead 236

Search Engine Journal

APRIL 15, 2021

New research highlights a little known area of information retrieval that Google hasn't quite succeeded in. The post Google Research Paper Reveals a Shortcoming in Search appeared first on Search Engine Journal.

Paper 91

Paper Research Google SEO 91

KoMarketing Associates

MAY 25, 2022

If you haven’t considered using Google Ads for lead generation, you’re missing out on one of the most effective, scalable B2B lead generation magnets. . Does Google Ads Work for B2B? . According to WebFX, the average conversion rate for Google Ads is 75%. How to Target a B2B Audience on Google Ads.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. Google Alerts. Let’s get into it! It’s free!

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Top Rank Marketing

DECEMBER 11, 2023

There are two competing questions in search marketing that may not have obvious answers: Why spend money on a Google Ads campaign if I can just rank organically? Why try to rank organically if I can just run a Google Ads campaign? Google Ads and where digital marketers should invest their time and resources.

Paid Search Agency 106

Paid Search Agency SEO Allocation Google 106

Brightedge

APRIL 3, 2024

That is why we have released some exciting new research on Perplexity AI today. Perplexity referrals are growing almost 40% month over month, and 60% of Its citations overlap with the top 10 organic Google results. However, did you know that BGP also tracks and monitors multiple AI-based search engines?

Research 64

Research Guidelines Communities Search Marketing 64

Contently

FEBRUARY 8, 2023

In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. Fortunately, Google Trends is a free tool to help solve these challenges. Such long-tail keywords found through Google Trends are easier to rank for. Another challenge?

Marketing AI 173

Marketing AI Trends Google SEO 173

Hinge Marketing

NOVEMBER 18, 2020

When conducting market research for your professional services firm, there are several methods to choose from. If you want to paint the best picture of your marketplace and brand, you’ll need to utilize primary and secondary research as part of your market research process. Understanding Your Market with Secondary Research.

Research 160

Research Process Training Customer Surveys 160

Martech

DECEMBER 6, 2023

Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). This decision comes in the wake of an Adalytics report claiming that Google search ads were appearing on inappropriate non-Google websites through the SPN, creating potential risks for brand safety. Get MarTech! In your inbox.

Opt-out 116

Opt-out Advertising Agencies Advertisements Advertising 116

RebelMouse

NOVEMBER 9, 2023

Google has rolled out its November 2023 core update, marking this year's fourth core algorithm update. Google's November 2023 Core Update Google's November 2023 core update is currently underway and is expected to take up to two weeks for its full implementation to be completed.

Lead Scoring 100

Lead Scoring Lead Ranking Google CAN-SPAM 100

RebelMouse

OCTOBER 19, 2023

That’s why a recent webinar led by Google’s Etan Horowitz and Tina Xiao about growing your audience on Google Search and Discover was so illuminating and resonated so well with us. We have out-of-the-box solutions for Google’s structured data integration , including paywall data, FAQs , videos, author structured data, and so on.

Google 96

Google Keywords API FAQ 96

Contently

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. ” Commercial intent: This type of intent includes research about specific products, services, or other items. The post Improve Your Google Ranking with Search Intent & Optimization appeared first on Contently.

Intent 194

Intent Optimization Google SERP 194

illumin

MARCH 26, 2024

However, keywords are also essential for effective Search Engine Marketing campaigns (SEM) through platforms like Google Ads. A strong understanding of search intent also lets marketers create better-targeted Google Ads. Of all the match types, this gives marketers the most control over who sees their Google Ads.

Keywords 59

Keywords Paid Search Agency Ads Google 59

Valasys

APRIL 5, 2024

5th April, New Jersey: The search juggernaut Google, which is commonly associated with free access to the web of information, may be considering the building of a paywall for some features powered by AI, after the latest FT report came into the forefront. Google’s move isn’t just about them. What’s Behind the Paywall?

Features 40

Features Google Lead Ranking Paid Search Agency 40

Search Engine Journal

NOVEMBER 16, 2022

This guide to news SEO will equip you with a quick keyword research framework to win in Google's top stories. The post SEO For News: Complete Top Stories Keyword Research Guide appeared first on Search Engine Journal.

Keywords 119

Keywords SEO Research Google 119

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. Without them, it’s impossible to perform even the most basic SEO research tasks. Keyword research is vital.

SEO 111

SEO Research Enterprise Management Lead Ranking 111

Exo B2B

MARCH 19, 2024

So, have you heard of Google SGE (Search Generative Experience)? In other words, it’s coming… Google SGE is going to impact the way we do our searches, and that’s going to have a negative impact on your good old Google Analytics statistics. At the time I write these lines, maybe not. In 6-9 months, probably yes!

Marketing AI 52

Marketing AI Google B2B Marketing Long Tail Marketing 52

Seismic

DECEMBER 6, 2023

I’m proud to share that Seismic has been named a winner of the 2023 Aragon Research Innovation Award for Sales Enablement. Seismic VP of Product Marketing, Eve Alexander, attended Aragon Transform 2023, the annual Aragon Research awards ceremony, on December 5, 2023, to formally accept the award on Seismic’s behalf.

Marketing AI 69

Marketing AI Research Vendors Tagging 69

Animalz blog

NOVEMBER 28, 2023

In this article, he shows how content teams can use AI tools in their research process. The GPT-4 engine on which it runs is much better than its predecessor and powers other apps, like Perplexity AI , a research tool designed to counter some of ChatGPT’s flaws. Perplexity solves the research equivalent of this problem.

Marketing AI 78

Marketing AI Research Tactics SME 78

Martech

MARCH 25, 2024

There will be “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas analysis. Google today announced it is rolling out SGE to users who aren’t opted into Search Labs, under the name of AI overviews. Google SGE displayed for 91.4%

Studies 84

Studies Paid Search Agency Google Product 84

Search Engine Journal

DECEMBER 7, 2021

Learn about common challenges in B2B keyword research and how to use keyword modifiers and Google Search Console for a more effective strategy. The post B2B Keyword Research Done Right With Practical Examples appeared first on Search Engine Journal.

Keywords 127

Keywords Research Practices Examples 127

Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.

Social Media 144

Social Media Research Social Marketing Media 144