Google - B2B Marketing Zone

Report: B2B Marketers Strategizing to Overcome Google Algorithm Changes

KoMarketing Associates

JULY 19, 2022

As Google continues to make changes to its algorithm, new research indicates that B2B marketers are seeing a negative impact on everything from page views to overall revenue.

Account Based Marketing

Account Based Marketing B2B Marketing Marketing Report Google

How to use Google Analytics for stronger social media reporting

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. How do you ensure your social media reporting is contextual to your organization’s overall objectives?

Marketing Analytics Tools

Marketing Analytics Tools Social Media Top of Funnel Analytics

4 Actionable Insights from Google Search Console Search Performance Reports

KoMarketing Associates

JUNE 25, 2020

As indicated in the recent report coverage of Ascend2’s “ 2020 Digital Marketing Plans Survey ”, search engine optimization (SEO) is still considered the most effective tactic used for fulfilling digital marketing objectives. Enter Google Search Console’s Search Performance Report. Branded versus Non-Branded Search.

Google

Google CTR Landing Pages Keywords

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

MAY 16, 2023

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. What to do?

Marketing Analytics Tools

Marketing Analytics Tools Analytics Google Work Management

27 B2B Marketing Measurement Reports in Google Analytics

KoMarketing Associates

MAY 3, 2018

Google Analytics has over 100 different reports available out-of-the-box. Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately. Follow along! Mobile >> Overview.

Marketing Analytics Tools

Marketing Analytics Tools Marketing Report Analytics B2B Marketing

Google Search Console: New Report Details Content Growth via @sejournal, @MattGSouthern

Search Engine Journal

MAY 31, 2023

Google's upgraded Search Console Insights provides new details about content performance, even for properties with a Google Analytics association. The post Google Search Console: New Report Details Content Growth appeared first on Search Engine Journal.

Google

Google Content Analytics Tools

8 Free SEO Reporting Tools

Ahrefs

MARCH 27, 2024

In this article, I’ll share eight of my favorite SEO reporting tools to help you create a comprehensive SEO report for free. Price: Free Google Search Console, often called GSC, is one of the most widely used tools to track … Read more ›

SEO

SEO Tools Pricing Price

Incorporating Google Ad Grants Into Your Marketing Strategy

Marketing Insider Group

NOVEMBER 6, 2023

One such resource is Google’s Ad Grant program, which offers eligible nonprofits $10,000 monthly in ad credits to promote their websites via Google Ads. But your nonprofit will have to go above and beyond its existing marketing strategy to make the most of Google’s grant. That’s why we’ve created this guide!

Paid Search Agency

Paid Search Agency Marketing Strategy Marketing & Strategy Ads

Google Announces The Ads Transparency Center And 2022 Ads Safety Report via @sejournal, @kristileilani

Search Engine Journal

MARCH 29, 2023

Google launched the Ads Transparency Center and released the 2022 Ads Safety Report. The post Google Announces The Ads Transparency Center And 2022 Ads Safety Report appeared first on Search Engine Journal. Learn more about how advertisers can benefit from both.

Transparency

Transparency Ads Google Advertisements

Automated SEO Reporting (The Easy Way)

Ahrefs

MARCH 27, 2024

In this article, I’ll share how you can automate your SEO reporting easily using just two tools: Ahrefs and Google Looker Studio (GLS). In theory, automating SEO reporting should help: But, in reality, these types of projects can get complicated … Read more ›

SEO

SEO Automation Google Tools

AI vs. Human Content: What Actually Gets You Results? [Research Report]

Marketing Insider Group

DECEMBER 4, 2023

Google treats AI content like any other, focusing on quality and relevance. For now, choosing human content is recommended, but Google’s guidelines may evolve. Can AI-Generated Content Rank on Google? Google’s stance on AI-generated content is fairly straightforward. The key takeaway?

Marketing AI

Marketing AI Lead Ranking Research Guidelines

Google Analytics Discontinues Store Visits Reporting via @sejournal, @MattGSouthern

Search Engine Journal

OCTOBER 5, 2022

Google advises publishers it will no longer report on store visits data in Google Analytics. The post Google Analytics Discontinues Store Visits Reporting appeared first on Search Engine Journal. Data will stop generating at the end of October.

Analytics

Analytics Google Generation Tools

Google Adds 2 New Metrics To GA4 Reports via @sejournal, @MattGSouthern

Search Engine Journal

NOVEMBER 30, 2022

Google Analytics is adding two new metrics to GA4 properties that provide more insight into how many pages visitors view and how long they stay. The post Google Adds 2 New Metrics To GA4 Reports appeared first on Search Engine Journal.

Google

Google Analytics Ads Tools

Google Confirms Bug Affecting Ads & Analytics Reporting via @sejournal, @MattGSouthern

Search Engine Journal

JULY 15, 2022

Google confirms there's a bug affecting reporting across Ads and Analytics products. The post Google Confirms Bug Affecting Ads & Analytics Reporting appeared first on Search Engine Journal. The issue is ongoing with no word on when a fix is coming.

Analytics

Analytics Google Ads Product

Google Updates Search Console With New Merchant Reports via @sejournal, @martinibuster

Search Engine Journal

MARCH 27, 2023

Google Search Console adds clicks and impressions reports for product snippets and merchant listings The post Google Updates Search Console With New Merchant Reports appeared first on Search Engine Journal.

Google

Google Impressions Product eCommerce

Google Updates Helpful Content Guidance, Streamlines Search Console Reports via @sejournal, @MattGSouthern

Search Engine Journal

APRIL 19, 2023

Google updates helpful content creation guidance, emphasizing page experience, and revamps Search Console reports for improved alignment with ranking systems. The post Google Updates Helpful Content Guidance, Streamlines Search Console Reports appeared first on Search Engine Journal.

Google

Google Content SEO

Google Ads Rolls Out 3 New Reporting Columns via @sejournal, @MattGSouthern

Search Engine Journal

OCTOBER 18, 2022

Google is adding three new columns to Google Ads reports that provide easier access to data on conversion goals. The post Google Ads Rolls Out 3 New Reporting Columns appeared first on Search Engine Journal.

Google

Google Ads Conversion PPC

GA4 and Google Ads: What B2B Marketers Need to Know

KoMarketing Associates

OCTOBER 12, 2022

Are you ready for the move to Google Analytics 4? It’s exciting, but maybe a little overwhelming, too—especially if you’re a Google Ad user and are trying to figure out what the shift means for your ad campaigns. How do I Connect GA4 and Google Ads? . Then, select Product Links , then Google Ads Link : .

Google

Google Ads Marketing Analytics Tools B2B Marketing

Report: Marketers Now Focused on Creating a Customer-Driven SEO Strategy

KoMarketing Associates

DECEMBER 20, 2022

Merkle recently published its “Performance Media Report” for the fourth quarter of 2022, and statistics indicated that between March and May 2022, less than 40% of marketers stated that creating a cohesive experience across SEO and other channels was one of their most important objectives. “One

Marketing Report

Marketing Report SEO Marketing & Strategy Marketing Strategy

New GA4 features improve security and report accuracy

Martech

OCTOBER 6, 2023

Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. The new capabilities, which are available in GA4 now, enable marketers to redact client-side text and exclude Google data signals from reports and explorations. Excluding Google signals from reports and explorations.

Features

Features Marketing Analytics Tools Google Demographics

GA4 & Google Ads: A Conversion Tracking & Reporting Guide for B2B Marketers

Walker Sands

DECEMBER 1, 2023

Google Analytics 4 (GA4) introduced several big changes for B2B marketers who recently had to switch over to the analytics tool from Universal Analytics (UA) , including how GA4 tracks conversions, the shift to events instead of goals, and the implementation of predictive metrics and audiences. How is your team adapting to these changes?

Marketing Analytics Tools

Marketing Analytics Tools Marketing Report Paid Search Agency Google

4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

JANUARY 3, 2017

As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. Enter Google Search Console’s Search Analytics Report. Google Search Console Search Analytics Report.

Analytics

Analytics CTR Google Reachforce

Google Reports Data Loss in Search Console via @sejournal, @MattGSouthern

Search Engine Journal

AUGUST 26, 2021

Google reports a data loss in Search Console in the month of August. As a result, you may see drop in your performance reports. The post Google Reports Data Loss in Search Console appeared first on Search Engine Journal.

Google

Google Tools

Google Allows Custom Dimensions In GA4 Reports via @sejournal, @MattGSouthern

Search Engine Journal

NOVEMBER 8, 2022

Google is updating the GA4 custom report builder with the ability to add dimensions and metrics that are important to your business. The post Google Allows Custom Dimensions In GA4 Reports appeared first on Search Engine Journal.

Google

Google Business Tools

Google Warns Of Low Realtime Data In Universal Analytics Reports via @sejournal, @MattGSouthern

Search Engine Journal

APRIL 14, 2022

Google warns the Real-Time report in Google Analytics may be displaying inaccurate data for Universal Analytics properties. The post Google Warns Of Low Realtime Data In Universal Analytics Reports appeared first on Search Engine Journal.

Analytics

Analytics Google Display Tools

The Ultimate Guide to Google Analytics for Content Marketing

Marketing Insider Group

NOVEMBER 24, 2020

Content marketers shouldn’t fear Google Analytics. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Being actionable with what you learn is key to leveraging the true potential of Google Analytics. Google Analytics for Content Marketing: Where to Start.

Marketing Analytics Tools

Marketing Analytics Tools Analytics Google Content Marketing

How to Build a Technical SEO Dashboard Using Google Data Studio

Webbiquity

MARCH 5, 2020

Carrying out tasks like log file analysis can be done manually using a Google Sheet, but it’s far easier to draw on tools like Logz.io, Loggly, or Splunk. That’s where Google Data Studio (GDS) comes in. Download Impression’s Technical SEO Google Data Studio Dashboard. What does the technical SEO dashboard report on?

SEO

SEO Google Ad Building Marketing Analytics Tools

Google Updates Search Console Video Indexing Report via @sejournal, @MattGSouthern

Search Engine Journal

FEBRUARY 1, 2023

Google's updated Search Console Video indexing report now includes daily video impressions and a sitemap filter feature. The post Google Updates Search Console Video Indexing Report appeared first on Search Engine Journal.

Video Marketing

Video Marketing Google Impressions Features

Google Search Console Adds More Detail to Error Reports via @sejournal, @MattGSouthern

Search Engine Journal

OCTOBER 7, 2021

Google is adding more detail to Search Console reports in an effort to assist SEOs with resolving rich results errors. The post Google Search Console Adds More Detail to Error Reports appeared first on Search Engine Journal.

Google

Google SEO Ads

Google Analytics vs ActiveDEMAND Agency Reporter

ActiveDEMAND

MARCH 18, 2022

Google Analytics is a fantastic website performance platform but due to limitations in how it implements anonymity and data storage, it can’t do everything. What Google Analytics is great for. We really love using Google Analytics for website performance analysis and optimization. What Google Analytics is not great for.

Marketing Analytics Tools

Marketing Analytics Tools Paid Search Agency Advertising Agencies Ad Agencies

Google Search Ads 360 gains retail media capabilities

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. Google partnered with Lowe’s as an early beta partner. Google partnered with Lowe’s as an early beta partner.

Paid Search Agency

Paid Search Agency Google Ads Media

Google Search Console Video Indexing Report Now Available via @sejournal, @MattGSouthern

Search Engine Journal

JULY 11, 2022

Google is adding a new report to Search Console that will help you understand how your videos are performing in search results. The post Google Search Console Video Indexing Report Now Available appeared first on Search Engine Journal.

Google

Google Video Marketing Ads Tools

Google Adds New HTTPS Report to Search Console via @sejournal, @BrianFr07823616

Search Engine Journal

SEPTEMBER 15, 2022

Google has announced it will begin rolling out a new HTTPS report in Search Console. The announcement came via Google’s Search Central Blog and indicated the search engine expects the launch process to take a few months. This new report will show how many sites indexed URLs on your site are HTTP and how many are HTTPS.

Google

Google Process Tools SEO

11 Google Analytics Reports You Might Not Know About via @sejournal, @coreydmorris

Search Engine Journal

NOVEMBER 17, 2021

Check out the 11 Google Analytics reports that you may not know about that can help provide additional insights for your marketing and website performance. The post 11 Google Analytics Reports You Might Not Know About appeared first on Search Engine Journal.

Marketing Analytics Tools

Marketing Analytics Tools Analytics Google Marketing Report

Google Reports Slowest Revenue Growth In Nearly 10 Years via @sejournal, @MattGSouthern

Search Engine Journal

OCTOBER 26, 2022

Shares of Google-parent Alphabet are down sharply after the company's latest earnings report reveals the slowest quarter for revenue growth in almost a decade. The post Google Reports Slowest Revenue Growth In Nearly 10 Years appeared first on Search Engine Journal.

Google

Google Paid Search Agency Companies Analytics

Google Analytics 4 Rolling Out Built-In Landing Page Report via @sejournal, @BrianFr07823616

Search Engine Journal

DECEMBER 15, 2022

Google Analytics 4 (GA4) is rolling out built-in functionality that allows users to generate landing reports. The post Google Analytics 4 Rolling Out Built-In Landing Page Report appeared first on Search Engine Journal.

Landing Pages

Landing Pages Analytics Google User-Generated Content

Google Search Console Updated With Page Experience Desktop Report via @sejournal, @MattGSouthern

Search Engine Journal

JANUARY 17, 2022

Google Search Console has a new report dedicated to evaluating Page Experience criteria on the desktop versions of webpages. The post Google Search Console Updated With Page Experience Desktop Report appeared first on Search Engine Journal.

Google

Google Tools

Fixing Google Search Console’s Coverage Report ‘Excluded Pages’ via @sejournal, @olgazarzeczna

Search Engine Journal

JUNE 9, 2022

The post Fixing Google Search Console’s Coverage Report ‘Excluded Pages’ appeared first on Search Engine Journal. Discover 15 possible reasons why your web pages are in the Excluded group and resolve them so you can start ranking for them.

Google

Google Analytics SEO

Google Explains Why Index Coverage Report is Slow via @sejournal, @martinibuster

Search Engine Journal

OCTOBER 13, 2021

Google clarified the limits of the Index Coverage Report in order to explain why it seemingly showed indexing issues The post Google Explains Why Index Coverage Report is Slow appeared first on Search Engine Journal.

Google

Google Order SEO

How To Build A Google Analytics 4 Landing Page Report In Less Than 4 Minutes via @sejournal, @KayleLarkin

Search Engine Journal

JULY 22, 2022

Whether you're familiar with Google Analytics 4 or just UA, this detailed guide will help you easily set up a landing page report. The post How To Build A Google Analytics 4 Landing Page Report In Less Than 4 Minutes appeared first on Search Engine Journal.

Landing Pages

Landing Pages Marketing Analytics Tools Analytics Google

How To Report Search Console Issues To Google via @sejournal, @MattGSouthern

Search Engine Journal

NOVEMBER 2, 2021

Issues with user management and domain verification in Search Console can now be reported directly to Google with the click of a button. The post How To Report Search Console Issues To Google appeared first on Search Engine Journal.

Google

Google Domain Tools

New Google Ads Budget Report Tracks Daily Campaign Spend via @sejournal, @MattGSouthern

Search Engine Journal

SEPTEMBER 30, 2021

Google Ads is introducing a new budget report that's designed to help advertisers understand their daily and monthly spending behavior. The post New Google Ads Budget Report Tracks Daily Campaign Spend appeared first on Search Engine Journal.

Spending

Spending Google Ads Campaigns

Google Analytics 4 Now Reports On Performance Max & Smart Shopping via @sejournal, @MattGSouthern

Search Engine Journal

JULY 26, 2022

Google Analytics is updating reports for GA4 properties with a segment of data counting traffic from Performance Max and Smart Shopping campaigns. The post Google Analytics 4 Now Reports On Performance Max & Smart Shopping appeared first on Search Engine Journal.

Analytics

Analytics Google Segmentation Traffic

3 Scripts for Automating Google Ads Reports in Spreadsheets via @sejournal, @siliconvallaeys

Search Engine Journal

OCTOBER 15, 2021

Ads scripts cut down on the manual labor involved in repetitive PPC tasks like reporting. Read about 3 Google Ads scripts you can use here. The post 3 Scripts for Automating Google Ads Reports in Spreadsheets appeared first on Search Engine Journal.

Automation

Automation Google Ads PPC

Report: B2B Marketers Strategizing to Overcome Google Algorithm Changes

How to use Google Analytics for stronger social media reporting

Webinars

Trending Sources

4 Actionable Insights from Google Search Console Search Performance Reports

Webinars

What’s the Best Alternative to Google Universal Analytics for SMBs?

27 B2B Marketing Measurement Reports in Google Analytics

Google Search Console: New Report Details Content Growth via @sejournal, @MattGSouthern

8 Free SEO Reporting Tools

Incorporating Google Ad Grants Into Your Marketing Strategy

Google Announces The Ads Transparency Center And 2022 Ads Safety Report via @sejournal, @kristileilani

Automated SEO Reporting (The Easy Way)

AI vs. Human Content: What Actually Gets You Results? [Research Report]

Google Analytics Discontinues Store Visits Reporting via @sejournal, @MattGSouthern

Google Adds 2 New Metrics To GA4 Reports via @sejournal, @MattGSouthern

Google Confirms Bug Affecting Ads & Analytics Reporting via @sejournal, @MattGSouthern

Google Updates Search Console With New Merchant Reports via @sejournal, @martinibuster

Google Updates Helpful Content Guidance, Streamlines Search Console Reports via @sejournal, @MattGSouthern

Google Ads Rolls Out 3 New Reporting Columns via @sejournal, @MattGSouthern

GA4 and Google Ads: What B2B Marketers Need to Know

Report: Marketers Now Focused on Creating a Customer-Driven SEO Strategy

New GA4 features improve security and report accuracy

GA4 & Google Ads: A Conversion Tracking & Reporting Guide for B2B Marketers

4 Actionable Insights from Google Search Console Search Analytics Reports

Google Reports Data Loss in Search Console via @sejournal, @MattGSouthern

Google Allows Custom Dimensions In GA4 Reports via @sejournal, @MattGSouthern

Google Warns Of Low Realtime Data In Universal Analytics Reports via @sejournal, @MattGSouthern

The Ultimate Guide to Google Analytics for Content Marketing

How to Build a Technical SEO Dashboard Using Google Data Studio

Google Updates Search Console Video Indexing Report via @sejournal, @MattGSouthern

Google Search Console Adds More Detail to Error Reports via @sejournal, @MattGSouthern

Google Analytics vs ActiveDEMAND Agency Reporter

Google Search Ads 360 gains retail media capabilities

Google Search Console Video Indexing Report Now Available via @sejournal, @MattGSouthern

Google Adds New HTTPS Report to Search Console via @sejournal, @BrianFr07823616

11 Google Analytics Reports You Might Not Know About via @sejournal, @coreydmorris

Google Reports Slowest Revenue Growth In Nearly 10 Years via @sejournal, @MattGSouthern

Google Analytics 4 Rolling Out Built-In Landing Page Report via @sejournal, @BrianFr07823616

Google Search Console Updated With Page Experience Desktop Report via @sejournal, @MattGSouthern

Fixing Google Search Console’s Coverage Report ‘Excluded Pages’ via @sejournal, @olgazarzeczna

Google Explains Why Index Coverage Report is Slow via @sejournal, @martinibuster

How To Build A Google Analytics 4 Landing Page Report In Less Than 4 Minutes via @sejournal, @KayleLarkin

How To Report Search Console Issues To Google via @sejournal, @MattGSouthern

New Google Ads Budget Report Tracks Daily Campaign Spend via @sejournal, @MattGSouthern

Google Analytics 4 Now Reports On Performance Max & Smart Shopping via @sejournal, @MattGSouthern

3 Scripts for Automating Google Ads Reports in Spreadsheets via @sejournal, @siliconvallaeys

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