Marketing Interactions
SEPTEMBER 14, 2021
The content we use to engage B2B buyers must resonate and be relevant. However, sometimes we’re our own enemy in the engagement and relevance department. Attention is fleeting if information isn’t relevant. Unfortunately, this is a challenge that marketers continue to struggle with. We’ve all done it. But…crickets.
Marketing Interactions
JULY 25, 2021
Hyper-relevant. Just ask Google. But here’s my real problem with hyper – marketers haven’t mastered relevance, personalization, targeting, or experiences in their original forms. Is this an example of hyper-relevance? It All Comes Back to Relevance. Hyper-personalized. Hyper-targeted. What is it with all the hyper?
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Marketing Interactions
APRIL 14, 2019
If your content isn’t relevant, it isn’t read. Nothing seems relevant to you. Google has trained buyers to hit the back button when the search result clicked on doesn’t yield the right content. Or, if the user is “known” (a contact in your database), the content can be personalized to them for higher relevance.
Marketing Interactions
JANUARY 3, 2022
I propose that the way you’d premise and focus the content is different and should be to increase relevance and answer the different questions that each scenario raises. Google is only a browser tab away. What considerations should they have about the related modules or capabilities? B2B Nurturing Programs Let Your Audience Drive.
Marketing Interactions
MAY 23, 2018
If you start with personalization, building in-depth personas that inform what specific target audiences find most relevant in relation to the problem you solve, then you’ll improve your targeting and segmentation. Oh, I have logins to the systems, Google Docs, Slack, and Chatter. What I can’t see is a lot.
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