Remove relationship

Chris Koch

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3 factors in winning the social media horse race

Chris Koch

Others say that G+ will rule because of its integration with Google’s other tools like Android, Gmail, Docs, and its media properties like YouTube and Google Music —in other words, the colossus effect that we’ve been waiting (for so long) to take effect. There are only two types of relationships in social networking.

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3 factors in winning the social media horse race

Chris Koch

Others say that G+ will rule because of its integration with Google’s other tools like Android, Gmail, Docs, and its media properties like YouTube and Google Music —in other words, the colossus effect that we’ve been waiting (for so long) to take effect. There are only two types of relationships in social networking.

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Why Lead Management Automation Really Matters

Chris Koch

Indeed, research by Forbes and Google found that 80% of C-level executives perform at least three web searches per day. Put another way, we have to use content to establish a relationship with buyers where our salespeople can’t. And we have to continue to build that relationship over time until those buyers are ready to talk to us.

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We’re missing the real social media revolution

Chris Koch

But social media tools can alter relationships. I keep coming back to how social media tools have the power to reshape relationships, much as the American Revolution (eventually, many years later) reshaped the relationship between a government and its people. You can’t deny that eBay is a revolution.

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Why salespeople should sell ideas: an FAQ

Chris Koch

Please tell me if you think the following does the job: Relationships are what matter in selling. Relationship selling skills matter more than ever. A (fairly old) study by Forbes and Google found that 80% of C-level executives perform at least three web searches per day. I think they need to be convinced. That was in 2009.

FAQ 100
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Is “social media campaign” an oxymoron?

Chris Koch

Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. In HP’s case, it was CARE, the aid relief organization. Let them win stuff. HDS also did something cool.

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Is “social media campaign” an oxymoron?

Chris Koch

Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. In HP’s case, it was CARE, the aid relief organization. Let them win stuff. HDS also did something cool.