The Effective Marketer

JANUARY 31, 2012

Fully automatic feeds publish to a social media platform without any human intervention. For example, my HootSuite social media interface allows me to publish the same message simultaneously on Twitter, Facebook, LinkedIn, Foursquare, and soon, Google+. Automation encourages publishers to over communicate. Redundancy.

Social Media 100

Social Media Media Merchandising Twitter 100

The Effective Marketer

MARCH 24, 2011

According to a recent chart published by MarketingSherpa (below), 80% of marketers don’t spend time qualifying leads before sending them to sales. It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

AUGUST 30, 2010

You are researching a new product or service and Google points you to a website, one of the key vendors in that space, and you have to read the page twice to really get it what they are trying to say. That reminds me of what I see when I visit most B2B companies’ websites. We have all been there.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

MAY 3, 2012

A big consideration, one that is so important that Google now uses loading speed as a ranking factor. Publishing. The principle still applies in the age of digital content. Making content easy for the reader to obtain and consume makes all the difference: Site loading speed.

Paper 100

Paper Content Marketing Planning Paid Search Agency 100

The Effective Marketer

APRIL 6, 2011

Published in a 3-part series by Email Vendor Selection website, it shows a proven approach to quantitatively help you narrow down your choices and select the solution that will be the best fit for your organization. That’s why I wrote a comprehensive guide to help you in your email selection process.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

JULY 29, 2009

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

FEBRUARY 15, 2010

If I were to look at benchmark data from MailChimp we are doing way better than their published rate of 18% for companies in the software industry. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100