B2B Memes

JULY 15, 2011

Trade publishing has declined for plenty of other reasons as well, but resistance to new technologies and modes of communication has been a critical factor. I would suggest, in fact, that every B2B publisher and content marketer needs one or more early adopters in their midst. But few publishers need to be warned against that.

Peer-to-peer 100

Peer-to-peer Blogger Social Media Twitter 100

B2B Memes

SEPTEMBER 26, 2012

For many in B2B publishing, the future hinges on a simple question: Is online advertising viable? But to me, at least, one thing is certain: advertising will only work where it is based on transparent, equal, and positive relationships among publisher, advertiser, and consumer. In practice, this means two things for publishers.

Advertisements 100

Advertisements Advertising Media Transparency 100

B2B Memes

SEPTEMBER 26, 2012

For many in B2B publishing, the future hinges on a simple question: Is online advertising viable? But to me, at least, one thing is certain: advertising will only work where it is based on transparent, equal, and positive relationships among publisher, advertiser, and consumer. In practice, this means two things for publishers.

Advertisements 100

Advertisements Advertising Media Transparency 100

B2B Memes

MARCH 28, 2012

A couple of years ago, Gina Trapani , the founder of Lifehacker and a cohost of This Week in Google , wrote and self-published the Complete Guide to Google Wave , which she described as “an experiment in iterative publishing.” We all know how that worked out.

Media 100

Media Google Social Media Facebook 100

B2B Memes

NOVEMBER 20, 2011

and social media, along with the impact of Google search, would have rendered our efforts irrelevant. But the need for publishers to think about how to make media more personal is, if anything, more important now than ever. Treat your editors and other content creators as publishers. The onset of Web 2.0

Personalization 100

Personalization Media Web 2.0 Aggregators 100

B2B Memes

APRIL 1, 2010

For B2B companies embracing their new role as publishers, the content marketing community has produced a huge archive of valuable advice. There is at least one topic, however, that is rarely discussed: the legal risks and responsibilities of publishing. But if you do consult one, make sure he or she specializes in publishing law.

Privacy Policies 100

Privacy Policies Copyright Ethics Content 100

B2B Memes

SEPTEMBER 22, 2010

No longer is the media world one of a publishers-top editor-section editor-subeditor-journalist hierarchy. What Would Google Do? , As recently as December, most of my income derived from traditional publishers practicing traditional B2B journalism (although mostly on the Web, rather than print.) by Jeff Jarvis. Crush It! ,

Social Media 100

Social Media Work Management Media Bandwidth 100