Writing on the Web

NOVEMBER 22, 2010

Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Build a Product Funnel on Your Blog through Content Marketing. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Share this on LinkedIn.

Top of Funnel 100

Top of Funnel Content Marketing Digg Content 100

Writing on the Web

DECEMBER 16, 2010

Do you have low fee products and a product funnel that includes higher-ticket offers? Do you offer opportunities to upgrade or upsell to products? I am an affiliate for these companies because I use their products and believe in them. Add this to Google Bookmarks. Post on Google Buzz. Blog this on Blogger.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

JULY 20, 2010

Book or signature product. Information products. Don’t let anybody tell you online income products are “passive.&#. She has a talented ability to create and sell popular information products, membership programs and telesummits. Add this to Google Bookmarks. Post on Google Buzz. Live events.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

JULY 11, 2012

If I were to optimize my web copy for what I believe to be my main keyword phrase, I’d certainly be helping Google know when to serve up my post in search results. Then, not only does Google know when to serve up my post, but now I match how people are looking for what I have! Image: FreeDigitalPhotos.net ). the competition.).

Keywords 100

Keywords Research Adwords Search Marketing 100

Writing on the Web

DECEMBER 14, 2010

Of course it’s all about their company products and services, why wouldn’t it be? Can you see how hard this might be when you’re selling serious products and services? Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. What do they write to replace the lorem ipsom ?

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JUNE 16, 2010

I use it as a traditional website for my business, with product pages, etc. Once set up, you can easily publish fresh content, write sales copy, add product pages, and benefit from the facility with which Wordpress works with the search engines. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Writing on the Web

NOVEMBER 9, 2010

Look at Steve Jobs, Richard Branson: If the company president is a rebel and a renegade, then others will join their cause and identify with the company and their products. They ask, “What will your product do to make me better than the others?”. Add this to Google Bookmarks. Post on Google Buzz. Share this on Facebook.

Content Marketing 100

Content Marketing Digg Paid Search Agency Content 100

Writing on the Web

JUNE 21, 2010

I’ve found that most of the time, there’s a savvy expert out there who’s already created a whiz-bang plugin, or a product to do exactly what you want. It turns out my VA was already using Suzanne’s WP Sales Page product! Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Writing on the Web

AUGUST 3, 2010

Their Journal Engine Software is an ingenious product for anyone doing personal, executive and leadership coaching. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. The title of the seminar is: How To Raise Your Coaching Fees With Ease & Feel Great About It! Share this on del.icio.us.

Digg 100

Digg Buzz Blogger Tagging 100

Writing on the Web

SEPTEMBER 3, 2010

You must show them how they will feel, when they use your services or products. How is this product/service/concept going to reach out and touch your client? Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Use imagery and associations, metaphors and stories. Share this on del.icio.us.

Digg 100

Digg Trigger Marketing Content Buzz 100

Writing on the Web

DECEMBER 9, 2010

From your blog post series, you now have several articles that can link back to your sites when posted on article directories, giving you “Google juice.&#. Make suggestions to other resources, including upselling to your products and services. Add this to Google Bookmarks. Post on Google Buzz. Email this via Gmail.

Tips 100

Tips Content Marketing Autoresponders Digg 100

Writing on the Web

NOVEMBER 15, 2010

At the top of this ladder, all rationality drops by the way side as the prospect/reader/visitor lets themselves become immersed in a pseudo-experience of the product/service/offer. The only way to differentiate a company’s products and services is through adding emotional value. Add this to Google Bookmarks.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

JUNE 28, 2010

If you’d like to know how to use a landing page template within your WP blogging platform, I suggest you read this page here, describing how the WP Sales Page template works: WP Sales Page … and yes, it’s an affiliate link because I love this product. Add this to Google Bookmarks. Post on Google Buzz.

Template 100

Template Ning Webcast Digg 100

Writing on the Web

SEPTEMBER 28, 2010

They don’t care about your products so much as what they will do for them. And, in a culture with an overabundance of choice, with many companies and products doing the same things, customers will always choose to do business with someone who cares about them, their world, the world, and values. Add this to Google Bookmarks.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

JULY 28, 2010

Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? One was a product, the other an experience, and they wanted to compare selling volume when recommendations were used.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

DECEMBER 1, 2010

If a prospective client were to “google” you, some of these legal articles and some references to you on bar association committees would appear in the search results. Bonus tip: LinkedIn offers company pages (still in beta as of this writing) and has just rolled out product and service tabs for these company pages.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

Writing on the Web

OCTOBER 13, 2010

This is what you need to do whenever you write any content designed to market your products and services. People liked the taste of Pepsi better in a blind test, but rated Coke as a better product because of the memories associated with the product through effective marketing images, songs, and slogans. Post on Google Buzz.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

JANUARY 31, 2011

They are great writers themselves, but like any growing entity, they need to focus on their clients and providing impeccable services and products. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. I was approached last week by a successful company who needs a writer for their blog.

Tips 100

Tips Advertising Agencies Digg Blogger 100

Writing on the Web

MAY 18, 2011

Tom had installed a video production studio in his house and was gearing up for making his own infomercials and training videos. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Images are simply attractive to the human brain, and we’re hard-wired to pay attention to faces.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Writing on the Web

MAY 16, 2011

And it’s really easy when you use a monthly production service like I do: iMotionVideo , who does it all for me!). Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Trust me on this, you don’t need to buy expensive tools and hire a producer. But what if you want to do it yourself?

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

MAY 9, 2011

“Visit our page to find out how we can help you create a more productive organization.&#. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. . “Visit our Leadership Coaching page to learn more about how coaching helps leaders maximize potential for themselves and their team.&#.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

JULY 7, 2010

There’s no doubt that social proof is one of the key ways people decide to buy or try your products or services. I get asked about this by some of my consulting clients who are starting a new business or product launch. He’s just about ready to start offering products and services for sale. I don’t blame him.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Writing on the Web

OCTOBER 27, 2010

Telling stories about clients who use your services and products isn’t just a marketing tactic. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Our brain neurons fire just as if we were actually doing or feeling what we see another human doing or feeling. Share this on del.icio.us.

Digg 100

Digg Content Trigger Marketing Buzz 100

Writing on the Web

FEBRUARY 7, 2011

Here’s the message, loud and clear: 99% of busy business professionals and attorneys should not – repeat, not – waste their precious productive hours writing their own blog posts and website content. You earn the most money – and generate the most productive return on your time – when you stay in your “area of strength.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

JANUARY 11, 2011

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. Add this to Google Bookmarks. Post on Google Buzz. Email this via Gmail.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

AUGUST 16, 2010

This weekend Attila the Hubby and I went to The Naked Stage production of Night, Mother , the 1983 Pulitzer Prize winning drama by Marsha Norman. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. What can you learn about blog writing and content marketing from the theater? Email this via Gmail.

Digg 100

Digg Buzz Blogger Class 100

Writing on the Web

MARCH 29, 2011

Here’s what small businesses and independent professionals are doing wrong with their video scripts that they submit for one minute commercials: Some marketers try to promote the features of their products and programs instead of benefits. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

Video Marketing 100

Video Marketing Digg Sample Small Business Marketing 100

Writing on the Web

JUNE 17, 2010

I’m going to give Suzanne Bird-Harris a chance to show us how she can save all of us time, money and energy with her Wordpress Sales Page product. This is a free training call, to introduce you to an easy-to-use product that costs $37 if you decide you need it. Add this to Google Bookmarks. Post on Google Buzz.

Landing Pages 100

Landing Pages Ning AIDA Advertorials 100

Writing on the Web

NOVEMBER 23, 2010

When it comes to Twitter apps for today’s busy professionals, there are some top notch applications available that will let you maximize your productivity on the service without falling prey to the infamous social media “time suck.&# Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Writing on the Web

NOVEMBER 11, 2010

And it has a much higher Q-Score than Ronald McDonald and the Energizer Bunny… Even if your company sells insurance, which – let’s face it – isn’t the most fascinating of products and services, you can adopt a personality that works to engage the subconscious emotional brains of consumers. Post on Google Buzz.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Writing on the Web

APRIL 6, 2016

Excellent products and services that deliver much more than expected, worth the price. The first thing I did was a Google search for white papers about executive coaching. Some information for an email address, which will prove you can be trusted to deliver good stuff and not abuse their email. How to Create Your Whitepaper.

Paper 100

Paper Sample Guidelines Trust Marketing 100

Writing on the Web

JANUARY 14, 2011

Why doesn’t every piece of online content we write use narrative to give a specific example of real people using our products and services or whatever it is we want to influence? I believed that my writing products would sell themselves. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

Content Marketing 100

Content Marketing Content Digg Internet Marketing 100

Writing on the Web

JUNE 20, 2011

Here are 5 tips for being more creative and productive with your writing tasks. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Write first before you open email or your list of things to do. Any writing task should have priority over other tasks in the morning. Share this on del.icio.us.

Tips 100

Tips Digg Buzz Creativity 100

Writing on the Web

SEPTEMBER 20, 2010

Know your product or service. And of course you know your products and services , especially if it’s your own business and you’ve been working in it for a while. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Know your target audience. Share this on del.icio.us.

Buzz 100

Buzz Digg Content Rules 100

Writing on the Web

OCTOBER 11, 2010

If you’re creating content that markets a product or service, how can you become aware of your prejudices, since they lie hidden in our subconscious brains? Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. &# You need to know how your customers and clients see your biases showing up.

Content Marketing 100

Content Marketing Digg Content Ethics 100

Writing on the Web

JANUARY 26, 2011

It is the 11th largest economy in the world as measured in gross domestic product in purchasing power parity. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

Digg 100

Digg Wikipedia Buzz Blogger 100

Writing on the Web

SEPTEMBER 23, 2010

All professionals who need to sell, either products or services, should read this manifesto. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. No matter if you’re a company guy or gal, doing marketing officially or not. Blog this on Blogger. Subscribe to the comments for this post?

Ad Building 100

Ad Building B2B Digg Trust Marketing 100