Webbiquity

APRIL 11, 2023

While AI still won’t take your marketing job , it can help you be more productive. Content Marketing You can also use AI to create marketing material for your website or in product descriptions. Not only product descriptions but to make them more SEO-friendly. This post explores how AI can assist with content creation.

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Marketing AI Curation Content SERP 310

Webbiquity

OCTOBER 22, 2021

For example, if you intend to promote an ID scanner , defining your target audience will help you identify how they describe their problems, how the scanner will help, and any questions regarding your product. Use tools like Google Keyword Planner and SEMrush to identify variations, popularity, and optimization difficulty.

Work Management 265

Work Management Social Media Marketing Management Promotion 265

Webbiquity

JULY 8, 2013

Google Glass, the search giant’s foray into wearable augmented reality technology, has generated considerable interest within and beyond the tech community, and generally positive press. Nor will the product fail because most people think they look better without glasses. The reasons aren’t as simple as some have suggested.

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Google Burn Rate Adwords Display 100

Webbiquity

JUNE 21, 2022

For example, a customer might: Discover a product while browsing videos on YouTube. Use their work desktop PC to search for more information about a product on Google. Order the product on their home laptop. Use their smartwatch to make a payment via Google Pay. Image credit: HubSpot. Positive Reviews.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

Webbiquity

MARCH 15, 2022

The typical B2B customer will move through these steps before they convert, though the process is not always linear: Identification of need: The buyer identifies a problem they have and decides to buy a product or service that will solve it. Awareness: The buyer learns about your brand for the first time. You Keep Your Site Forms Simple.

Marketing & Strategy 255

Marketing & Strategy Top of Funnel B2B Landing Pages 255

Webbiquity

MAY 28, 2013

” The point of the tale is to promote productive approaches to dealing with change. update , Google has been busy moving the cheese for many marketers, webmasters and SEO professionals. Produce great content, it will attract “natural” links, and your site will end up on page one of Google.

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Google Adwords Allocation Marketing Automation Services 100

Webbiquity

JANUARY 14, 2021

A quick conversation on IM can boost productivity while reducing the delay that often results from email communication. These include: Google Docs for creating, formatting, and sharing documents with colleagues. Skype, Google Meet, and Zoom for conferencing and messaging. Slack for instant messaging and voice communication.

Marketing AI 262

Marketing AI Skype Work Management Business 262

Webbiquity

SEPTEMBER 14, 2021

Seven out of 10 IT professionals think “remote workers are equally or more productive than onsite workers in a similar role,” and more than half believe that offering a remote work structure enable companies to hire and retain better talent. Employees waste time figuring how to beat the software instead of being productive.

Work Management 302

Work Management Research Marketing Management Paid Search Agency 302

Webbiquity

NOVEMBER 22, 2022

BigSpy is the most efficient ad intelligence social ad intelligence tool with over 200 million ads from 9 global mainstream platforms including Facebook, Google, TikTok, and more, covering 70 countries worldwide. In addition, it’s a source of product inspiration. The Dates: Now through November 30th. Web Analytics Tools.

Marketing Management 148

Marketing Management Software Marketing Analytics Tools Business 148

Webbiquity

DECEMBER 9, 2020

According to research, the top three search results on Google get 50% of all clicks. Check Mobile site compatibility: Post-2015, Google updated its algorithm and included mobile-friendliness as a necessary feature for SERP ranking. You can also check the mobile-friendliness of your website using Google’s Mobile-Friendly Test.

SEO 271

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Webbiquity

FEBRUARY 21, 2023

According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. The efforts were productive, but difficult to measure and scale without dedicated tools, much less optimize. Influencer marketing has become a really big deal in a relatively short time. billion in 2016 to $16.4

Paid Content 265

Paid Content Paid Search Agency Advertising Agencies Work Management 265

Webbiquity

AUGUST 17, 2021

Users love to save their favorite recipes, images, products, etc. What Are Product Pins? Product Pins are a form of a rich Pin (opens in a new window), further enriched with metadata and formatted to let people on Pinterest know that they’re shoppable. What is Pinterest? Remember the old pin boards made into collages?

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Social Media Advertising Channels Media Business 359

Webbiquity

MARCH 31, 2022

So, before pitching your product, your first step should be to establish your unique value proposition. What makes your product or service more valuable than your competitors? How can you prove the quality of your product? So is every new product launch thereafter.). What about the customer experience?

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Marketing Budget Enterprise Management Sales Management Work Management 287

Webbiquity

NOVEMBER 29, 2019

As an example, if you’re selling a sales CRM platform, a keyword phrase like “tips for sales people” might be good, but a term like “tools to increase sales productivity” might be better. Google loves content, so if you want to succeed with SEO you’ve got to get used to writing, and writing a lot. Write In-Depth Content.

SEO 283

SEO Paid Search Agency Lead Scoring Lead Ranking 283

Webbiquity

APRIL 27, 2011

That’s the contention of Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy by Vanessa Fox, formerly Google’s search engine spokesperson responsible for communicating how Google’s search algorithm works to website owners. But is it reasonable to say that search has changed everything ?

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Paid Content Paid Search Agency Google Advertising Agencies 100

Webbiquity

OCTOBER 27, 2020

What’s more, Google reports that 27% (which actually seems low) of the online population around the world is using voice search on their mobile devices. Further, Google has launched the beta version of the speakable schema. You can check your current page loading speed by using Google PageSpeed Insights. billion units.

Optimization 251

Optimization Marketing & Strategy FAQ Long Tail Marketing 251

Webbiquity

MAY 24, 2022

Numerous studies have shown how a remote working environment increases happiness and employee productivity among office-based workers. Without office space, companies have to compensate by implementing productivity tools and collaborative remote work technologies to fill the gap posed by the distance between your remote teams.

Work Management 268

Work Management Marketing Management Product Budget Programs 268

Webbiquity

JUNE 17, 2021

In many businesses, once a sale is made, customer service becomes the primary point of contact and communication with the customer—from handling complaints, to returning products, to answering “how to” questions and more. In the age of the customer , it’s essential to make all customers feel that you are there for them.

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Paid Search Agency Brand Identity Branding Companies 194

Webbiquity

MARCH 28, 2023

Pumble then also does a great job of plugging their own product, another chat app, and presenting it as an alternative to these more popular solutions. A reader can just pause at the products they find interesting. Your audience expects it, Google loves it, and your competitors are already producing it.

Top of Funnel 306

Top of Funnel Marketing Strategy Marketing & Strategy Planning 306

Webbiquity

DECEMBER 18, 2018

On June 28th, 2011 Google Plus was launched with great fanfare. The full weight of Google, a $700+ billion behemoth, pushed to make the new social media platform a success. People who wanted to use their other products, such as Gmail or YouTube, were forced to sign up to the platform. Guest post by Nico Prins.

Training 212

Training Planning Work Management Marketing Management 212

Webbiquity

NOVEMBER 17, 2022

For B2C and B2B businesses focused on high-volume / low-price product sales, the homepage of their website is often a landing page. Long-form sales page: This type of landing page is essentially the web version of a long-form sales letter with a CTA asking visitors to purchase a product at the bottom. Reduce Page Load Time.

Landing Pages 201

Landing Pages Optimization Conversion Rate Lead Scoring 201

Webbiquity

OCTOBER 15, 2019

With that essential groundwork in place, here’s how to start telling the story of your innovative new product or service. Google startup marketing plan template and you’ll get dozens of ideas. When people are passionate about an idea, they typically want to tell everyone about it, in great detail. And with good reason.

Startups 215

Startups Planning Ideal Customer Profiles Marketing Analytics Tools 215

Webbiquity

AUGUST 1, 2019

Linking to your calendar: Enable your prospects to select their own timeslot to book an appointment with you to learn more about your product or service. If your business offers a specialized service or product, you can search for people asking questions about the problems your product or service solves on LinkedIn groups and Quora.

Marketing Automation Services 201

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 201

Webbiquity

AUGUST 7, 2018

Mention “web analytics” and most marketers think immediately of Google Analytics. While Mint and Open Web Analytics offer capabilities similar to Google Analytics, most designed to supplement and extend the capabilities of Google’s offering rather than replace it. Google Analytics is nearly universal.

Marketing Analytics Tools 203

Marketing Analytics Tools Class Budget Programs Analytics 203

Webbiquity

SEPTEMBER 11, 2020

For example, it’s a great way to establish yourself on platforms like Google My Business which allows your shop, space, or office to show up on Google Map searches. You may actually be surprised at how effective an extensive online presence can be for even a small, primarily local business. Here are three strategies to focus on.

Ad Building 162

Ad Building Business Mobile Advertising Copywriting 162

Webbiquity

MARCH 1, 2022

B2B tech buyers most highly value product demos, factual product information, and free trials. But it may also reflect the value of “classic” content that Google loves and which is reasonably evergreen. They hate excessive emails, particularly if not personalized to their needs.

Research 349

Research B2B Marketing Marketing Automation Services Top of Funnel 349

Webbiquity

AUGUST 19, 2021

For any business, launching new products is vital for long-term success. But launching and marketing a new B2B product is difficult. Here’s an actionable eight-step process that can help you achieve a successful new B2B product launch. What will they be using your product for? What are they looking for in a new product?

Product 271

Product Paid Search Agency B2B Advertising Agencies 271

Webbiquity

MAY 6, 2020

Big brands like IBM, Google, Microsoft, Starbucks are seen blogging regularly as a means to interact with their customers. Blogging is an effective method for actively educating customers about your products and services based on the buyer’s journey, and motivating them to want to learn more. 36% publish one post per month or less.

Enterprise Management 202

Enterprise Management Work Management Marketing Management Multi-Channel 202

Webbiquity

JULY 21, 2020

PaveAI allows agencies, ecommerce vendors, and businesses of all sizes to focus their content marketing efforts more effectively by using AI to identify correlations in Google Analytics data which would extremely hard to spot manually. Discover which products it’s best to promote, when, on which platform, and more.

Marketing AI 345

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 345

Webbiquity

MARCH 30, 2021

The form can ask prospects for their information and whether they want to opt into receiving information about the product or service you are selling. The Dufresne Group, a home furnishings company, discovered this when they deployed live chat to not only service customer queries but also sell products to them.

Lead Generation 257

Lead Generation Marketing Automation Services Trends Marketing AI 257

Webbiquity

NOVEMBER 10, 2020

The 63-page study provides a wealth of insights for B2B marketers and product managers. Both vendors and buyers use demos and vendor/product websites. To make the most out of their marketing budgets and remove friction for buyers, vendors should invest more in user reviews, rep enablement, and product-led growth.”

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

Webbiquity

AUGUST 7, 2020

While Google uses more than 200 factors to determine the rank of any page, using relevant keywords in your website copy, making your content compatible across devices, and creating content that is easy to read and understand are some of the factors that help ensure increased traffic. Scale Without Added Costs.

SEO 287

SEO Lead Scoring Lead Ranking Paid Search Agency 287

Webbiquity

SEPTEMBER 6, 2022

Videos tell stories; and for your brand, product, and services to make an impression with potential customers, those stories must be succinct and compelling. Persuasion and high-quality video production complement each other. What are product videos? Product videos are one of several types of videos needed for marketing.

Video Marketing 302

Video Marketing Product Generation Lead Scoring 302

Webbiquity

MARCH 7, 2023

But it takes the right mix of factors to build productive, lasting client-consultant relationships. It’s not simply a matter of “Here’s an eBook we wrote, go build a Google Ads campaign to promote it,” but rather making proactive suggestions about how to achieve objectives.

Consulting 345

Consulting Marketing AI Paid Search Agency Ad Building 345

Webbiquity

FEBRUARY 5, 2018

Analytics tools like Google Analytics and more recently Tableau have mitigated some of the headaches involved in big data, assisted, of course by the widespread adaption of cookies, behavioral analytics, the popularity of funnel analysis and more. Which brings us back to the data generated by live events and how DEEP tools, essentially, work.

Enterprise Management 187

Enterprise Management Marketing Automation Services Marketing Analytics Tools Work Management 187

Webbiquity

AUGUST 26, 2021

But when you’re running a Google Ads campaign or social media ad—that is, when you are actually paying directly to drive traffic to your website—you’ll want the user to hit a specific landing page. Copy : Provide more information on your product, service, or content offering and give more context. Client Testimonials.

Landing Pages 265

Landing Pages Paid Content Tips Paid Search Agency 265

Webbiquity

JUNE 25, 2019

CX encompasses the full range of customer impressions and touch points: your pricing, the quality and reliability of your product, ease of doing business with you, ease of finding how-to information, and of course the quality of your customer service. .” Image credit: Kenn W. Kiser, at Morguefile.com. Empower Your CSRs.

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Rules Optimization Cable Gartner 227