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Google SGE a top threat to brand and product search terms, study finds

Martech

There will be “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas analysis. Google today announced it is rolling out SGE to users who aren’t opted into Search Labs, under the name of AI overviews. Google SGE displayed for 91.4%

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. What to do?

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Google Updates Product Structured Data Documentation via @sejournal, @martinibuster

Search Engine Journal

Google updated the documentation for the product structured data to now include product returns policy markup The post Google Updates Product Structured Data Documentation appeared first on Search Engine Journal.

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Google Updates Search Snippets For Product Review Pages via @sejournal, @MattGSouthern

Search Engine Journal

Google updates search results for product review pages by listing an item's pros and cons in the search snippet. The post Google Updates Search Snippets For Product Review Pages appeared first on Search Engine Journal.

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Google Search Ads 360 gains retail media capabilities

Martech

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. Google partnered with Lowe’s as an early beta partner. Get MarTech! In your inbox.

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Google December 2021 Product Review Update via @sejournal, @martinibuster

Search Engine Journal

Google announced the rollout of a Product Review Update that will last during three entire weeks. The post Google December 2021 Product Review Update appeared first on Search Engine Journal. Happy Holidays or bad timing?

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Google Ads Retargeting: Everything You Need To Know

Optinmonster

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?