Customer Experience Matrix

MAY 2, 2021

It could easily take years for the in-house system to catch up with the refinements of a mature purchased product, and the purchased product will also be improving during that time. One caution: purchased CDPs themselves vary greatly in their maturity, so this will apply more to some than others.

Work Management 292

Work Management Marketing Management Buy Ad Building 292

Customer Experience Matrix

JANUARY 3, 2021

Still closer to home for marketers, we’ve seen a new appreciation for the importance of customer experience, specifically extending past advertising to include product, delivery, service and support. Software plays a critical role but it’s a supporting actor in a drama where the excitement is in the streets.

Work Management 248

Work Management Marketing Management Software Paid Search Agency 248

Customer Experience Matrix

OCTOBER 14, 2019

Meanwhile, actions by Google, Microsoft, Apple and other major browser are putting still more barriers in the way of data business as usual. The rebirth of out-of-home advertising (billboards, wall posters, in-store displays, and clever niche products such as elevator and gas pump ads) as a digital channel opens another mass medium.

Privacy 149

Privacy Advertising Agencies Advertisements Advertising 149

Customer Experience Matrix

OCTOBER 7, 2017

In other words, the manager robot needs a way to choose what the specialist robots will work on so they are doing the most productive tasks. As I've become less concerned about the challenges of robot communication, I've grown more concerned about robots making the right decisions. Creating such estimates is the job of revenue attribution.

Marketing AI 168

Marketing AI Work Management Marketing Management Marketing Analytics Tools 168

Customer Experience Matrix

NOVEMBER 6, 2017

Here’s a quick look at two products that tackle different parts of the attribution problem: content measurement and advertising measurement. Adinton has API connections to gather data from Google AdWords, Facebook Ads, Bing Ads, AdRoll, RocketFuel, and other advertising channels. TrenDemon Let’s start with TrenDemon.

Marketing AI 120

Marketing AI Click Fraud Paid Search Agency Allocation 120

Customer Experience Matrix

DECEMBER 16, 2015

(If you want a real-world example, think how search engine optimization already boils down to “selling” content to the Google ranking algorithms). The key word in that sentence is “trust”. These figures are intended to give some weight to my otherwise vague assertion about the shift from transactional to relationship buying.

Lead Ranking 120

Lead Ranking Lead Scoring Purchase Paid Search Agency 120

Customer Experience Matrix

MARCH 13, 2018

The idea isn’t new but it’s become more popular as people see the huge profits that Google , Facebook , and others make from using that data, as consumers become more aware of the data trade, and as blockchain technology makes low cost micro-payments a possibility. On the plus side: unlike most products in this list, Dabble is up and running.

Personalization 120

Personalization Ad Exchange Mobile Advertising Loyalty 120

Customer Experience Matrix

APRIL 18, 2012

Crowd Factory is a certified cool product, which is probably reason enough for Marketo to buy them. The yellow boxes represent capabilities added by Crowd Factory (although actual integration of the two products will probably take some time). Other vendors have also extended their products recently.

Act-On 120

Act-On Marketing Automation Services Marketo Buy 120

Customer Experience Matrix

DECEMBER 1, 2017

In no particular order, things I didn’t quite expect this year include: - pushback against the walled garden vendors (Facebook, Google, Amazon, Apple, etc.) Apparently not; pretty much every new product I see announced, including vacuum cleaners and doorknobs, has an AI component. AI bubble remains unburst.

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

Customer Experience Matrix

APRIL 17, 2015

This was a common limitation among early B2B marketing automation products but many have removed it over the years. Similarly, the advertising features make it simpler to export audiences to receive ads in Facebook , LinkedIn , and Google and to find similar audiences in ad platforms Turn , MediaMath , and Rocketfuel.

Marketo 120

Marketo Enterprise Management Mobile Advertising Salesforce.com 120

Customer Experience Matrix

JANUARY 25, 2012

Say you’re selling a product related to, oh, circuit boards. Once you’ve added a contact, Nimble will automatically display their most recent Twitter, Facebook and LinkedIn activity every time you call up their record and let you send them messages through any of those products or by email. Here’s how it works.

CRM 120

CRM Work Management Paid Search Agency Marketing Management 120

Customer Experience Matrix

OCTOBER 15, 2015

Everstring announced a $65 million funding round and new ad targeting product on Tuesday. (It But the new product is what’s really intriguing. But the new Everstring product isn’t the usual sharing of a prospect list with an ad platform, as in display retargeting, Facebook Custom Audiences , or LinkedIn Lead Accelerator.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

Customer Experience Matrix

MAY 24, 2014

On May 6, AOL and Google announced their respective acquisitions of attribution vendors Convertro and Adometry. As stand-alone products in each of those areas become more sophisticated, marketing automation systems, which straddle both, may take a less central role in marketers'' technology planning.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Acquisitions 120

Customer Experience Matrix

NOVEMBER 5, 2015

This means that marketers must first determine whether they're looking for a system to provide their primary marketing database (since you only need one of those), and then figure out which products fall into the right category. Iterative was founded in 2013 and first released its product about a year ago. That’s spelled s-i-l-o.

Marketing Analytics Tools 120

Marketing Analytics Tools Advertising Channels Work Management Marketing Automation Services 120

Customer Experience Matrix

MARCH 7, 2014

But, while the product has steadily expanded its features during that period, the basic interface and structure have remained unchanged. The new version also allows users to store incomplete steps while building a sequence, to assign actions to different task outcomes, and to track response using Google Analytics tags.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Work Management Marketing Management 120

Customer Experience Matrix

JULY 1, 2015

I’ve recently found myself bouncing between three worlds: - today’s world , where I spend my time reviewing software and helping marketers choose martech products. Since most of that discussion is currently phrased in terms of building a marketing stack, let’s call it the world of “stacktech”.

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120

Customer Experience Matrix

AUGUST 13, 2013

These products address several interrelated challenges: distributing leads to partners without losing track of performance; distributing partner-customized versions of company-created content; and helping partners run their own marketing campaigns. The system can also integrate with event management software and Google AdWords.

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

Customer Experience Matrix

OCTOBER 19, 2010

Of the three classic competitive strategies – low price, great service and innovative products – there are plenty of low price options and leading vendors work aggressively to help their clients succeed. Also can capture results of Google Adwords campaigns and has a URL-shortener to track traffic from social media.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

FEBRUARY 21, 2016

A quick bit of Googling led to an article that quoted economist W. Still, the ultimate question is which approach will give better results, and I suspect machine intelligence – by making marketers more productive and thus freeing them to do more new things – will eventually win out. It would certainly be an interesting debate.

Studies 120

Studies Marketing Management Planning Marketing Proposals 120

Customer Experience Matrix

JULY 22, 2010

Or will they simply be crushed as giants from related industries introduce their own products? Although Unica, Alterian and SmartFocus have purchased complementary products, these were extensions around the campaign management core. Speaking of small business suppliers, Google and Intuit are long-shot contenders.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

SEPTEMBER 9, 2009

Some of this may be due to the fact that it’s much easier to buy search advertising (think Google AdWords ) than other types of online ads. If you’ve been wondering why Google should be concerned about Twitter and Facebook , that’s your answer. post-sale relationship. . post-sale relationship. marketing focus.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Customer Experience Matrix

APRIL 26, 2011

per month email product. MakesBridge also supports automated direct mail production, another feature favored by micro-business marketers. Although MakesBridge is designed to integrate with external CRM products, some clients use its sales automation module as their primary CRM system. MakesBridge is another contender.

Small Business Marketing 120

Small Business Marketing Work Management Features Marketing Management 120

Customer Experience Matrix

AUGUST 4, 2022

It’s people’s concerns about being tracked that leads Chrome, Safari, Firefox, and every other major browser to block third party cookies, although you all know that Google just deferred that on Chrome yet again. And privacy is just one of the challenges that Google, Facebook, and other Big Tech companies like Apple and Amazon.

Marketing AI 292

Marketing AI Work Management Marketing Management Paid Search Agency 292

Customer Experience Matrix

JULY 15, 2009

But different products work differently*, so figures for some vendors include landing page traffic while figures for other vendors do not. Some of the vendors offered alternative measures, such as search counts from Google AdWords. In itself, this doesn’t bother me, since it provides data on actual use of the systems.

Marketing Automation Services 120

Marketing Automation Services Work Management Demand Generation Marketing Management 120

Customer Experience Matrix

SEPTEMBER 27, 2012

But I think the right basis of comparison is Google AdWords, which made entry-level search engine marketing so incredibly simple that pretty much anyone can do it with no training at all. So this approach would really imply fundamental change in how vendors build their products.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Adwords 120

Customer Experience Matrix

DECEMBER 6, 2010

The company released QlikView 10 in October and Senior Director of Product Marketing Erica Driver briefed me on it in a couple of weeks ago. The company has also made it easier to merge QlikView with other systems like Google Maps and SharePoint. But it remains my personal go-to tool for data analysis and I do keep an eye on it.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Salesforce.com 120

Customer Experience Matrix

NOVEMBER 19, 2008

As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. My original set of products was based on a general knowledge of which companies are most established, plus some consultation with vendors to learn who they felt were their main competitors.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Vtrenz 120

Customer Experience Matrix

JUNE 13, 2007

One challenge facing search vendors today is the dominance of Google. I hadn’t really given this much thought, but reading the white paper “ Business Search vs. Consumer Search ” (registration required) from Autonomy ’s Ultraseek product group, it became clear that they are finding Google to be major competition.

Work Management 120

Work Management Paper Analysis Keywords 120

Customer Experience Matrix

SEPTEMBER 7, 2010

If you're aware of a similar product, please let me know. Of course, the classic pay-per-click medium is paid search, and above all Google AdWords. I’ve seen marketing agencies and direct response media that work on a cost-per-lead basis. But I’ve never seen it baked into the email engine of a marketing automation system.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Work Management Adwords 120

Customer Experience Matrix

AUGUST 12, 2010

But I think its strategy of offering an intermediate product between email marketing and full marketing automation may actually be more useful in attracting new customers. I discussed this at some length in my June post on the Loopfuse’s free product. Summary: Genius.com has added a free version of its system.

Work Management 120

Work Management Marketing Automation Services Marketing Management Cost 120

Customer Experience Matrix

JUNE 30, 2010

To make a free product viable, LoopFuse needed to engineer as much cost as possible out of the entire client life cycle. The free product should increase the number of companies that try LoopFuse first, which will gain it paying customers down the road. Here’s where the free system comes back into play.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

MARCH 26, 2007

The general idea behind the articles was that new products are now making it easier to do serious campaign management for mobile promotions. Somewhat to my disappointment, a quick bit of Googling showed there are many more than two products already present in this space. So those products aren’t worth much attention.

Work Management 120

Work Management Marketing Management Mobile Marketing Software 120

Customer Experience Matrix

JUNE 2, 2009

The company’s main product, Profiler, extracts names, titles, email addresses and telephone numbers from a specified Web site. Other products include Eclipse, which scans online directories that require user log-in, and Diver, which scans the results of a Google search one page at a time.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Customer Experience Matrix

JULY 16, 2009

I expect Alterian to extend the product to monitor and manage individual relationships, thereby integrating social media with other aspects of customer management. There's even a Google Maps mash-up to show author locations. The system starts with a list of article summaries, similar to a set of Google search results.

Marketing Management 120

Marketing Management Social Media Acquisitions Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 3, 2008

This involves rights management and content management features that seem arcane but are nevertheless critical when marketing responsibilities are divided by function, channel, region and product organizations. People who need specific features won’t necessarily find them in all products of one group or the other. Back to Pardot.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Customer Experience Matrix

JULY 2, 2008

But there are many dozens of cards even in the high-performance category, so I couldn’t just type them all into a search box, either on Google or within an e-commerce site. We weren’t necessarily thrilled with the product choices at NewEgg, and there were several minor snafus that left me a little annoyed with them.

Personalization 120

Personalization Examples Case Studies Case Study 120